Been Booked to Talk About Your Book / Work on TV / Radio?

…that’s just the start!

I was reminded yet again recently of why I do the work I do. As many of you know I wrote my first book ‘Imperfectly Natural Woman’ 11 years ago. I had written it because a publisher came to me and asked if I’d considered writing it, she had heard me speaking on the radio about natural health and wellbeing and alternative stuff, everything from eco laundry balls, through to organic skincare, fermented foods, raw cacao and reducing plastics (yes, I was seriously ahead of my time!).

The book was my life’s work, it came out just after the birth of my fourth child, and it was literally like having a fifth baby. When it didn’t rate – anywhere, when it wasn’t on the shelves in ANY stores, when no journalists were interested in the press release my publisher sent out – I was gutted. Furious actually, and beyond frustrated. I was also determined that this stuff I was sharing would be heard – somehow. I took matters into my own hands and started hustling, I found that journalists and producers are usually happy to hear from an author directly, even if you have invested in PR, and the turning point came when I was invited onto what was then the drive time show on BBC Radio 2. It was with Johnny Walker, he had recently come through his own health challenge and was very open to hearing me wax lyrical about everything from superfoods, through cleaning the house without chemicals, EMF protection, natural skincare, even eco sanitary ware!

The phones went mad, the reaction was great, I came away buzzing and went to sleep a happy bunny feeling proud that I’d got my message across and hopefully inspired a few more people to try a few holistic approaches, albeit ‘imperfectly’.

I couldn’t believe when the following morning, my publisher rang me at 7am to tell me the book had gone to Number One on Amazon best sellers overnight knocking ‘The Da Vinci Code’ off the top spot! Suddenly the branches of Waterstones and other stores (yes there were more back then) wanted to order in hundreds of copies of the book, (the publisher had sold out and needed to order an emergency print run) …suddenly every journo and producer in town wanted me to talk about the book. Fortunately, I have been in the media for years so I knew how to attract and maximise opportunities but I surely recognised the importance of making the most of media opportunities.

As time went on I became more aware of other authors promoting their books, and experts promoting their work and just how powerful being able to articulate your message really is.

There was one occasion when we interviewed a hypnotherapist who had written a book, their publisher had managed to get them the slot, on mainstream radio, speaking to nine million people, I was thrilled because I love being part of bringing this stuff to the general public, sadly the hypnotherapist and author, who was no doubt a fabulous therapist and excellent author, was a shockingly bad interviewee, he/ she (not saying!) had done zero preparation, was incredibly nervous (that’s understandable) and hadn’t got clarity on their key messages. Even the most basic questions floored them. It was painful.

Fortunately for us, we were pre-recording this interview so it was dropped. Dropped! ….and the potential had been there to sell a cool 35k books…. ouch.

A similar thing happened a few years later and it was at this point that I started to do the work I do now, coaching and inspiring everyone to recognise that ‘You’ are the brand, not your book, your product or service, it’s YOU we want to connect with, and unless you have clarity on your USP, your story, which bits of your work you want to talk about – it’s difficult to connect and to ‘like, know and trust’ you. Being a great interviewee is not rocket science. These are skills that can be learned. You can fake it till you make it (or till you become it).

On one occasion a new author came in and blew it from the off, literally putting her head in her hands after we asked the first question and saying Oh s**t….Thank the Lord that was pre-recorded.

We ended up working together and that author is now regularly on TV and Radio

Surprisingly despite the rise and rise of the key influencer and confident Instagrammer, I had another experience recently where I was shocked to see that an author, who will of course again be nameless, came in to our studio totally unprepared. He / she couldn’t answer even the most basic background question without stumbling and laughing, saying, thank goodness this is a pre-record! Thank goodness indeed. Now with some skilled editing that interview ended up sounding great, but my question is, what was the author doing, not bothering to invest in that opportunity? Why hadn’t they taken the time to think through what they might be asked? To decide what the key points they wanted to get across were, whether there were aspects of the book or their own story they wanted to flag up? Even worse this particular author was accompanied by a press officer from the publishing house whose job it was surely to ensure that their authors were going to do a good job of ‘selling’ the book.

Not everyone is naturally confident speaking in public or in an interview situation. Not everyone finds it easy to form clear and concise statements about their own work. Not all brand owners find it easy to craft their mission statement or elevator pitch. But all of this is possible, and you don’t have to be an excellent ‘orator’ to come across well in an interview, you just have to be authentic, and enthusiastic.

The confidence comes from knowing you are prepared, from pre-empting what the tricky questions might be, and knowing exactly how you will answer them. Start with my post on six classic interview questions you must ask yourself about your brand

Even worse than being nervous while being interviewed, is to be disinterested, and yes, we have interviewed authors who couldn’t really be bothered, and trust me if you sound bored talking about your book you won’t be inspiring people to go and buy it! Nothing is worse than hearing someone who doesn’t sound enthusiastic. Ultimately people do business with those they like know and trust, and you will come across as trustable and likable if you share your story, your information, with passion and authenticity.

I’ve created a PDF document titled ’Be A Great Interviewee’ – sign up here to receive it>>

If you want a ‘speed coaching’ session getting clarity on your USP, and key messages and how best to maximise your media opportunities I can do this as part of a Power Vision call or a VIP session. Click HERE for details>>

I look forward to seeing or hearing you on the air very soon!

JANEY LOVES 2018 Platinum Awards!

It’s that time of year again when we are proud to announce the launch of the Janey Loves Platinum Awards 2018 in association with UK Health Radio!

We continue to champion and promote the best of the best in natural products and services. Because it’s hugely important to me to look at the holistic picture, we decided on entries not only from just skincare and beauty companies, but from any eco natural sustainable brands and also to therapists and coaches who are doing such important work. In addition, last year we had a large number of entries in our wellbeing / spirituality author category, as we think it’s so important to recognise the people who are going all out to inspire us to better health and wellbeing through the books they are writing and apps they are creating.

The Award winners are selected after ‘real life’ testing by our panel of judges who are key influencers, renowned celebrities and respected experts

2018-judges-banner

We’re excited to welcome actress and nutrition author Glynis Barber, beloved Organic living guru Jo Wood, radio personality Zoe Ball, TV presenter and ‘voice coach to the stars’ Carrie Grant, best-selling author and researcher Lynne McTaggart, ‘The Medicinal Chef’ Dale Pinnock, and UK’s leading expert in women’s nutritional health Dr Marilyn Glenville as our esteemed panel of judges alongside your truly for these Awards.

Categories include Skincare, Haircare & Beauty, Mother & Baby, Men’s Grooming, Food & Drink, Health & Wellbeing, Practitioners and Therapies, Bloggers and Wellbeing Experts, Home/Garden & Pets, Natural & Eco Stores, Wellbeing Books and Change Makers.

If you have a brand you’d like to get recognition for, or perhaps you are a therapist or a coach, author or ‘changemaker’ there is great opportunity for exposure for products and services across the many platforms which have a reach of around 500k potential consumers. Entry in these coveted prestigious annual awards offers Natural Health, Wellbeing and Eco businesses superb marketing opportunities for expanding their business visibility, we don’t just accept entries and hope for the best – we love helping to raise awareness of the great natural stuff out there!

I’m so glad Janey asked me to enter the Platinum Awards last year.

Aside from the publicity, the extra credibility and exposure it gave me, it was a massive confidence boost, and probably one of THE proudest moments of my life!

Therapists, healers and coaches work SO hard and transform peoples’ lives, and as a holistic therapist and spiritual teacher myself, it was so nice to be recognised and rewarded for the hard work that I put in to empower others to heal themselves and create the life they desire!

Raspreet Sagoo, Holistic Health Practitioner, Spiritual Teacher and Motivational Speaker.

We’re offering fantastic opportunities for Award Sponsorship

Different levels of sponsorship are available which gives great exposure and promotional opportunities across the whole period. The overall reach of the awards is expected at half a million, inclusive of online, broadcast and print. For further information on Award Sponsorship please contact: janeyleegraceoffice@gmail.com 

ENTRIES OPEN on 1st March 2018

www.platinumawards.co.uk

 

Valentine Self-Love Tips From Some of My Experts

Love is in the air! It certainly will be next week when the commercial side of Valentines Day will go into overdrive. True love is a splendid thing and so is self-love, not to confused with arrogance or self-absorption, you may wonder what self-love has to do with Media and PR?….So many people can often be held back from growing their business due to lack of self-esteem and self-love. Here’s a range of insight and tips from my #changemakers…

Let’s start with some tips and wisdom from Cat Raincock who is a woman who has changed her life, from feeling totally overwhelmed, neglected and unhappy, to now living the life she dreamt of as a kid. Cat can help you prioritize yourself and guide you to transform into the best version of you! She suggests the following:

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We hear the term self-love all the time and I am a great believer in it. To learn to love yourself is the greatest empowerment there is but it is such a blanket term that it can be confusing about exactly what we need to do to self-love. That’s why I talk mostly about self-care as it is the act of self-love. When we self-love, we nourish ourselves on an emotional, spiritual and physical level and it’s the commitment we all need to make to ourselves.

Self-care is free, it’s immediate and it’s available to you! Start today, it is greatest gift you can give yourself this year – why not start this Valentine’s Day.

What constitutes self-care? Stop saying ‘yes’ when you mean ‘no’, accepting invitations to things you ‘should’ go to rather than you ‘want’ to go to, burning candles at both ends, consuming toxic food, taking on more than you can manage because you won’t delegate.

Start, taking a bath and having some peace and quiet to rest your mind, cancel plans because you need to rest, eating clean nourishing food, do exercise you love, tuning in to yourself, meditating or doing yoga – all of these help to rebalance and reset your system.

www.catraincock.com

 

Cai Graham Parenting Expert suggests learning the art of saying ‘No’ and putting yourself first, this one is especially for mums.

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We are ALL busy people – and there are very few of us who get the balance ‘just right’. However, what I am finding is that women, and in particular Mums, are the worst offenders. Whether it’s our upbringing, society, or just plain old Mother Nature (my guess is that it’s a combination of all three), we are programmed to Nurture … our children, our partners, our friends and family, our colleagues … but we forget about ourselves.

We end up ‘running on empty’ feeling frazzled and exhausted and often even a little bit resentful – and as a result are unable to give of our best to anybody. So, I encourage you to look after yourself a bit more, be kinder to yourself and put yourself back on your to-do-list. Dare I say it … put yourself first for a change. Do what makes you SHINE: Go to the gym, stop working so late, meet up with friends, learn to say No – whatever works for you. It’s certainly not selfish – your family and friends will thank you for it!

www.caigraham.com

 

Judith Quinn, is a public speaking and vocal confidence specialist, and sound healer, and she says:

Judith Quin Big Smile

It is vital to remember the things that we love about ourselves because what we focus on, we create more of. Surely, we all want to create more love?

“I hate my thighs.” “I hate my teeth.” “I hate the sound of my voice.” “I hate my….”

How many times a day or week do you say you HATE something about yourself? “STOP! Now!”

Words have their own power and energy because they have their own physical sound vibration. Take a look at the work of Dr.Emoto and the incredible experiments he did on the shape and energy of words in water crystals. If even a written word can create either distorted (Hate) or beautiful (Love) shapes in water, imagine what you are doing to the water that makes up most of your body, every time you say or think you hate something about yourself. Instead try finding things to love, or the next time you say something derogatory, counteract and balance it by saying out loud three things you love about yourself. You will create an energy that is higher vibration. You will carry yourself differently. You will sound different in your tone of voice. You will create more love. So always choose your words wisely when speaking to, or about, both yourself and others; the words you use help shape the energy of the space you’re in.

www.yourwholevoice.com

Liz Hancock helps struggling and overwhelmed entrepreneurs, coaches, therapists and practitioners charge their worth and feel fabulous about it! She says:

Liz 2

I used to think loving yourself was vain and self-indulgent. I now know it’s the complete opposite. It’s a SELFLESS act! Why? Because it makes you a MUCH NICER, KINDER, BETTER person! Friend, Wife, Mother, Daughter, Sister, Aunty, Employer, person that someone has to interact with on the roads, in the carpark, the supermarket etc! Self-love is NOT always putting your own feelings and annoyances before anyone else or thinking you’re better than anyone else. It’s about making time for yourself – to nurture your own health and wellbeing, whatever that means to you.

For me, self-love is setting myself up calmly and lovingly for the day ahead. Not beating myself up if I’m slower than usual, practising gratitude or praying. It’s ensuring that I have healthy food in the house and allowing myself to have chocolate if I really want it! It’s not allowing others to upset me, to calmly address something if it needs to be addressed and not having it eat away at you. It’s about having boundaries and saying if something doesn’t work for you. It’s letting go of total control and allowing myself to USE the tools I have at my fingertips to calm me when I’m stressed.

Self-love is not self-indulgent, selfish or vain. Self-love is essential to the care and nurturing of not just ourselves, but our loved ones and humanity as a whole too! Love Yourself first, and you can love others a whole lot more!

www.elizabethmaryhancock.com

 

Nadia Smith, author of “How did I get These?”, monthly columnist for the online Healing Energy Magazine, and Founder of True To Our Roots Qi Gong says this about Self-Love:

Nadia

“Being willing to love ourselves means that we are greeting life with acceptance rather than resistance. By resisting we see life through the fog of our pre-conditioned beliefs, opinions and a veil of mind-stuff, keeping life complicated and painful.” (Learning to Love Yourself” by Gay Hendricks.).

Dropping resistance means reconnecting with our true self and really feeling alive, it means that rather than paddling upstream we turn our canoe and start flowing downstream with the current.

When we feel sad, angry, worried, anxious or fearful it is best to allow these emotions to emerge from the depth of our being and honour them rather than suppress them, otherwise they become medical conditions. This is something we address in True To Our Roots Qi Gong as in Traditional Chinese Medicine our internal organs are very much the home of our emotions. Learning to connect with them and allowing the expression of these feelings to emerge helps us to heal and nurture ourselves at a deep level.

Becoming our own detective as to why we have trapped emotions and their origins, could be a clarifying exercise in helping remove the resistance of loving ourselves, for example what happened to our mothers as far back as when we were unborn, which could have affected our emotional state, or how we were treated and taught during childhood, adolescence and adult life. All circumstances which could be at the root of us feeling unlovable, unworthy, angry, sad or fearful.

Anita Moorjani (author of “Dying to be Me.”) suggests we treat ourselves as if we were our own best friend, instead of bullying and berating ourselves – after all we would never speak to a friend the way we talk to or about ourselves?

According to Anita “We don’t have to earn love – it is our birth right.”

Here are some tips from her second book, “What if this is Heaven?”

Questions to ask yourself.

  • – How can I love myself more?
  • – What would I be doing right now if I did love myself?
  • – How can I support myself more through whatever challenge I’m facing?
  • – How can I best be an example to youngsters around me in showing them the importance of self-love?

Once you begin to make choices which are fun to you rather than worrying about what others think of you, you stop feeling guilty when things go well for you, you accept compliments graciously, and you learn the art of saying “no”, then you know that you are heading in the direction of least resistance and that of self-love.

www.truetoourroots.co.uk