GDPR (General Data Protection Regulation) – Be Prepared!

If you are a small business owner, coach, expert, entrepreneur, therapist et al you will I’m guessing have heard by now about the new regulations around GDPR.

There has been a host of scaremongering going on with people saying in hushed tones, did you know that the fines can be £20 million! What???

Don’t panic, I have it on good authority that both you and I are highly unlikely to be fined astronomical sums of money (or hopefully any money at all), but we do need to ensure that we are playing by the rules.

Some of it is confusing and does seem rather ambiguous though, I must confess, I have been given contradictory advice by colleagues (one which came via her lawyer) and I have been quoted in excess of 5k for a legal team to help me get my stuff in order. Ouch, I won’t be doing that! While I feel concerned and a bit wobbly about all of this, at the same time I feel as brand owners or sole traders we should embrace this and use it as a great reason to ‘cull’ those who are on our mailing lists by accident and connect with those that really want to engage with us.

 

 

Fortunately, I connected with Suzanne Dibble who is a small business law expert, formerly she was a business lawyer for the world’s largest law firm and knows her stuff. She saw lots of inconsistent advice being bandied around so realised she needed to address a few key issues such as…

What GDPR really says and how to comply:
– do you need a double opt-in post GDPR
– can marketers rely on the legitimate interest ground for processing
– what are the new conditions for consent to processing
– data transfers to the US e.g. if you are using Mailchimp, Aweber, Infusionsoft etc.
– how data subject rights are being enhanced
– what the new definition of sensitive data is and how to get consent to process this
– whether you need to get fresh consent from your email list
And much more…

Suzanne has put together a special GDPR Pack comprising:

Email for refreshing consent | GDPR compliant privacy policy | GDPR checklist including processing checklist | Data processing inventory | Legitimate Interests Assessment form | Data transfer checklist | Marketing checklist | Records retention policy | DPO checklist | Employer checklist | Employee privacy statement | Employee subject access request form | Response to employee subject access request | Processor agreement | Subject access record | Data breach record | Data breach checklist | DPIA form

To purchase the pack, click here>>

As you know, if you read my blogs I don’t have affiliate links or commission, but for the purposes of transparency if you use this link I do get a kick-back, so if you do buy it – THANK YOU!

Let’s Make GDPR Into ‘Good Deeds Pay Rewards’…

Just one more thing, I’m sure that you, like me, have received some emails already from colleagues and contacts asking you to re-sign up to continue receiving their content. A few weeks ago before I was fully aware of the implications, I opened my inbox and found about 4 such emails, I remember thinking…’oh, yes I must do that, I do want to continue to be on that coach’s list, and yes I like getting the tips from that therapist’….and then I promptly went back to what I was doing and forgot.

I’ve since painstakingly found those requests and re-signed because I asked myself how I would feel if that was mine that got overlooked? I have a huge list and I suspect lots of people won’t stay but that’s fine, however those who do want to hear from me, I SO hope will take the time to just make the click straight away.

So, here’s my suggestion, as small business owners, influencers, et al we are trying to make a difference, sadly I suspect that enforcing these new laws won’t catch the spammers and those who aren’t authentic about their marketing, but like it or not we have to comply so let’s use it as an opportunity to support each other. Do your good deed, re-sign up to someone else now.

Remember someone else’s success is not your failure. Let’s change GDPR to Good Deeds Pay Rewards, after all… All ships rise in high tide!!!

P.S. When I send you my ‘please stay with us’ email …please do!!!

 

 

Join Me To Write Your Book!

Avoid the mistakes that turn expert speakers, entrepreneurs, consultants, therapists and trainers into amateurs when they publish.

Spend a day working with myself, Martyn Pentecost and Richard Hagen – write / publish / brand your book – make sure your book is as brilliant as you are!

 

14th March 2018, Central London

 

As we help you navigate the writing, publishing and branding minefield you will learn:

  • the kind of book you need to write
  • the people you need to write it for
  • how to make your book compelling
  • how to make sure your readers get results
  • how to stand out from the crowd
  • how to be yourself in a way that attracts business
  • how to build a strong, personal brand
  • how to build an audience and generate publicity
  • how to make money from your book
  • how to use your book to attract your ideal clients
  • how to turn your expertise into a range of products
  • how to scale your business up even if it is just you working in it

 

Book Your Place Here>>

 

Can Hypnosis Help You Write Your Best-Selling Book?

‘I am enough; it’s a phrase we hear a lot about, but how many of us really feel that way?

I remember reading an article in a daily newspaper where ten high profile women wrote a letter to their bodies, it made for heart-breaking reading, one by one they criticised and attacked the parts of themselves they hated, barely managing to find even a measly moment of satisfaction as they eschewed everything from the size of their bottom to their unruly hair.

Over the years, as I have been a Hay House author I have become steeped in the ‘love yourself first’ theory, Louise herself was a staunch advocate of looking in a mirror, regularly (she kept a tiny one in her bra so she could whip it out at opportune moments) and saying…”I love you…xxx” (your name).

It doesn’t come easily to us, most of us have the inner critic berating us loudly in at least one ear, and in truth, if the words we said to ourselves were spoken out loud to a child, we’d be had up for abuse.
Of course, it’s not only about looks, we constantly run the stories of…’I’m not good enough, talented enough, successful enough, and confident enough’…

These limiting beliefs can massively impact on our wellbeing and our success, as we constantly reinforce to our subconscious mind that we are not ‘enough’ of whatever it is we feel we are lacking in. Recently I have had some disappointments in my career, nothing too terrible, but enough to leave me thinking…’I’m not enough.’ I’ve written a novel, and despite having written 5 books before, with two Amazon number one best sellers to my name, fiction is very different and my first attempt at securing the agent I wanted didn’t materialise. Instead of shaking myself off and trying again I literally ‘sat’ on my book for months and felt a bit sorry for myself. I made lots of jokes to the kids ‘I think I’ll go and eat worms’ when we went out for a coffee and snack, hubby would joke…Want worm pie? Oh, how we laughed, but actually this was reinforcing these negative beliefs deeply into my subconscious mind. I felt steeped in self-pity and lack of self-belief and I felt unable to shake myself out of it.

Enter into the frame Cat Raincock, a transformational hypnotherapist and coach. Cat has been there herself and got the T-shirt. As a new mum she felt overwhelmed, she realised she was at breaking point with negative self-talk and she went on a mission to transform her life. Cat made the commitment to herself to rewrite her past, visualise her future and each day she took daily action to achieve her goals. Cat now offers transformational hypnosis along with coaching. Cat explains that hypnosis unpicks the subconscious and gives the client the answers to their current emotional state i.e. anxious, angry, depressed. Her coaching then takes this new-found information and she applies it to their daily life so that they can consciously break the patterns.

I booked Cat for a 90-minute Skype session to have a look at my ‘confidence’ issues. It seemed a little odd, because clearly I am already a confident person, I am regularly on air speaking to 9 million people, I’m a regular on stage speaking in front of thousands, and I have no problem saying what I think!…but when it came to putting my novel out there and pitching to agents, something was holding me back. We did the session by Skype and started by discussing my situation.

I had to be very honest with Cat and admit that I am a funny mix. On one hand I wholeheartedly believe in manifesting your dreams, in magic, and being in alignment with energy flow, but on the other hand I am very realistic, and recognise that it could be that my novel is in fact a crock of s**t and that’s the reason I was turned down by my chosen literary agent! Cat answered this calmly; for starters, she asked me directly, “Do you honestly believe your book is good?” I had to acquiesce I really did. ‘Are you aware of the amount of rejections J.K Rowling had?’ She asked… Ah yes! I’d forgotten about that. I also remembered that the wonderful Julia Cameron, author of ‘The Artists Way’ who I interviewed for Hay House Radio, told me that her first novel was rejected 43 times! There was a publishers bidding war on the 44th attempt. Cat suggested that I was suffering from a classic case of lack of self-belief, it’s very common.

‘We all pick up limiting self-beliefs in our early childhood. Children are naturally narcissistic and when they feel unloved, not worthy, not enough, they turn it on themselves and believe it’s because of them and that they aren’t loveable, when in fact it’s simply the parent who is preoccupied, addicted and doesn’t feel enough. We take these beliefs through to adulthood until they are healed’

Cat began the hypnosis part of the session by ‘counting me down’ into a meditative state. Despite being in my home office, and on the camera via Skype, I did feel relaxed, she has an extremely soothing voice! She ‘took me back’ to various childhood memories of times when I didn’t feel ‘enough’ and asked me to say how I felt. It was quite eye-opening, after a few revelations it became very clear that I had – like most people, taken a bunch of knocks in childhood, been unfairly treated by teachers, been at the mercy of well-meaning parents, failed at certain tests and exams that had been important to me, been let down in relationships, there was in fact a plethora of ‘not enough’s’ rattling around my sub conscious mind.

If you’re thinking “I could never be hypnotised” there’s no need to worry, you are ‘conscious’ throughout, but it’s surprisingly relaxing and definitely enlightening as Cat works to free you from judgement, release you from the clutches of the inner critic, and as her words embedded into my subconscious mind I found myself feeling more self-belief, and feeling….enough.

Cat encourages you to embrace the feeling of alignment within your body, to embed those feelings of self-confidence and self-worth into your subconscious mind. She pointed out that when you feel and know you are ‘enough’ it radiates out from you and others start to believe in you too.

A week after our session, I am still listening daily to the recording Cat made exclusively for me, it’s so helpful to put that on, to reinforce the beliefs into the subconscious, and I am feeling a bit better. I feel closer to my dreams, I feel a sense of excitement about going after them, and if I fail to attract the perfect agent and publisher …because just like JK Rowling it’s likely for the first few attempts ….then I know it’s because they weren’t the right connections for me, and I will carry on. If I’m rejected I will see ‘NO’ as n for next and o for opportunity, and I look forward to the Next Opportunity.

Cat is practical though too, it isn’t all floating around being ‘woo woo’, she states the importance of putting the work in. Cat believes it’s important to ‘take action every day towards your goals, because the act of beginning starts the flow of ideas, it’s just that most of us procrastinate…

Julia Cameron

Julia Cameron – The Artist’s Way

As Cat reminds us, (and this will resonate with lots of you), If your goal is to write a book, remember its one sentence at a time, write for 15 mins if that’s all you have. Julia Cameron says, ‘steal time’…don’t buy into that concept of ‘I must go away on a long holiday to write my book’ she says if you have a ten-minute bus ride, write a few sentences, if you’re in a waiting room, grab your notebook and knock out a paragraph or two.

Whether you want to gain more confidence, start your business, or even want help with healing a condition, Cat is a remarkable practitioner. I’m definitely feeling stronger, no more ‘worms’ on the menu, I’ve got my mojo back and I am doing a bit every day, whether that be researching agents, publishers or re-editing my work. Watch this space – literary fiction chick lit world…I Am Enough…. best seller here  I come!

Oh and in the cafe…Mine’s a coconut flat white…hold on the worm pie…

www.catraincock.com

Janey Lee Grace is the author of the forthcoming novel ‘Love, Lies and Enlightenment’.