You Are The Brand

YOU ARE THE BRAND

£14.90 incl P&P

 PAPERBACK (FILAMENT PUBLISHING)

Special Offer – We can’t compete with Amazon BUT we can give you fabulous ADDED VALUE… So order direct from this site, and you will receive FREE Module 1 (previously on sale for £97) of Janey’s acclaimed PR and Media Skills Audio Masterclass. Wow!


About the Book…

YOU ARE THE BRAND

Raise your profile and become the Go-to expert in your field

Are you an Expert, Author, Coach, Practitioner, Entrepreneur, or would you like to write a book or develop a business? Would you like to grow your business or attract more visibility for the work that you do? If you have a passion and a purpose, a product or service that you believe in, a message that you want to share, then this book is for you.

In this book, No 1 Best-selling Author, Broadcaster, and Business Coach Janey Lee Grace, who has worked in the media for twenty-five years as well as running her own successful business, reveals how you can achieve the visibility you need to succeed in the modern marketplace by putting YOURSELF at the top of your brand.

Get clarity on your USP, recognise the importance of creating compelling content, be confident and authentic, and get the inside track on making the right connections with both clients and your community and also producers and journalists. Turn your passion to profits, sky-rocket your visibility, and be inspired by the success stories of others.

Go HERE to BUY

 

2019 Platinum Awards Announcement!

We are thrilled to announce we have partnered with Hello Love and the Hello Beautiful Foundation for the Janey Loves 2019 Platinum Awards winners announcement event!

Our Janey Loves 2019 Awards event will take place on Wednesday 11th September – a vegan brunch exclusive event for judges, sponsors, press and selected category winners by invitation only.

 

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The Hello Beautiful Foundation is a UK based Cancer prevention charity that resides within London’s Bloomsbury, founded by Jane Hutchison in 2013 after her own diagnosis with Breast Cancer. At the age of 35, Jane noticed a lump in her left breast whilst in the shower. A week later she was diagnosed with Estrogen Positive Invasive Breast Cancer. She knew in the first week of her diagnosis she wanted to set up a Charity to help other young people learn about health, healing and make Cancer a more approachable talked about subject.

 

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Having a design studio— Hello Love Studio, the first mission was to use Art and Art Therapy to create awareness campaigns about ‘Beauty in Change’ showing the raw and uncut side of Cancer… but with a beautiful twist. She began alternative therapies and self-healing exercises which allowed her to live in a NonToxic way she had never given much thought to in the past.

 

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Kevin Helton also Co-Founded the design studio Hello Love Studio and Hello Love, the awareness space where Hello Beautiful resides. As Jane and Kevin became more deeply immersed in the journey, they realised there was a huge opportunity to give back to society in a meaningful and relevant way. At the very least they wanted to help close the emotional void that many with cancer can feel. They explored and researched the spiritual & meditative side of looking after your health and wanted to illustrate the power of having a positive outlook on life’s journey.

 

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They started doing talks and workshops in Schools, Hospitals and Universities. This led to pop up festivals and awareness campaigns. They hosted the first ever NonToxic Festival in 2014 and opened Hello Love in March 2017.

Their ideas, thoughts and knowledge about Cancer are constantly growing and evolving through the great people they meet on their journey. Their awareness space is a place where like-minded people can come and learn, practice and relax. Hello Beautiful offers free holistic treatment through different gurus who have a wealth of knowledge in their fields. Whether that is Doctors, nutritionists, Qi Gong masters, Spiritualist Healers to hearing the stories of the women and men who have gone through the same struggle.

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It’s a place to learn about many ways to heal. They collaborate with many different charities and organisations who are all making positive steps to change the face of Cancer and degenerative diseases forever. Their exhibits, talks, classes and other awareness campaigns are designed to highlight the benefits of living a healthy NonToxic Lifestyle —an experience that starts with mindfulness and extends into nutrition and social responsibility.

www.hellolove.org

www.hellobeautiful.org

The Hello Beautiful spiritual home is situated at Hello Love, Bloomsbury. 62—64 Southampton Row.

UK Health Radio Spotlight

Janey talks to Jane Hutchinson about the Flourish festival being held in June at Hello Love, a creative space and home to the Hello Beautiful foundation- Listen here now>>>

 

 

Six Classic Interview Questions You Must Ask Yourself About Your Brand

I remember back 25 (ahem) years ago when I was training to be radio broadcaster, we were taught to always speak to ONE person…never say ‘all you out there!’ and when interviewing guests, we were taught the classic standard interview questions that all interviews are based on.  They are of course the 5 ‘W’s …and a H…

Who?

Why?

What?

Where?

When?

…and How?

Of course having worked in radio and TV as an interviewer for over 20 years and having interviewed thousands of people, I can honestly say that those words never come to mind and even if an interview was conducted using them as a framework, they wouldn’t be in that order. However, when teaching a ‘How to Market Yourself’ workshop recently I shared these words with the delegates to help them ensure that they are prepared to be a great interviewee.

There’s no doubt you need absolute clarity on:

Who you are (you are the brand!)

Why you do what you do – what’s the emotion behind your work?

What exactly do you do, what are your key messages?

Where is it happening? – geographical info if it’s an event, or online etc.

When? – if it’s a launch or date related event.

How do you work – how do you deliver your product / service?

So I’d urge you if you haven’t already, to do a practice run for if you’re asked those questions, prepare your answers and practice answering those questions (say it out loud, it’s muscle memory!) a few different ways so that you always sound spontaneous and not scripted.

Ask Yourself …

But here’s another use for these words, as I coached a client privately I realised that she was finding this preparation for being a great interviewee step tricky,  not because she hadn’t quite honed her key messages or got her tongue around how best to describe her ‘USP’, that’s quite normal, but it was because her business had grown organically, she had almost fallen into it by accident because she had a real passion for helping other people and so retrained as a coach but hadn’t ever done the business plan or mapped out the strategy.

It’s true for so many ‘heart centred’ businesses, we just find ourselves with our own business often by accident, clients get recommended and suddenly we’re off!  Sometimes it’s a while before we can take stock and recognise that we may have created something that wasn’t exactly what we wanted.

So I’d urge you in addition to having your answers ready for the media, to take a long hard look at those questions in relation to how you feel about your work and the way your business works.

Ask yourself

Who:

Who am I?  This can be a big one, in the case of my client she wasn’t altogether happy being visible as ‘the brand’, she was hoping to hide. Really be honest about whether you’re prepared to gain confidence and to put your head above the parapet and be seen. You can also ask the questions ‘Who are my ideal clients and what is it that I can assist them with? and ‘Who do my products or services best serve?’

Why:

Why do you do this work?  This is sometimes referred to as the ‘Why that makes you cry’, if you do have a heart centered business really be honest with yourself about this one, it’s unlikely you are doing it purely for money, but make sure that you aren’t blocking yourself from being financially abundant (often the case!)

What:

What exactly is your USP? What is your business in a sentence and what’s your point of difference?

Where:

Where do you usually work, and where are your clients or customers? This should be an easy one!  Though if it’s currently one to one with clients, it might get you thinking how you could leverage your time and reach more people globally by offering Skype sessions, writing a book or creating an online programme.

In the words of the great Mark Zuckerberg – he apparently asked this before implementing any business idea – ‘Does this make us grow?’

When:

When is it happening?  This question could help give you clarity on what you hope to achieve and by when, if you’re planning to write a book, even if its self-published – set yourself a deadline, it ensures you get cracking!  If you’re launching a new product or programme prepare your marketing schedule ahead of the launch date.

How:

How does it all work together? Ask yourself how you will do it all? How do you access the help you need? Ask yourself ‘Is there something I still need to learn? Do I need more training, a partner or a joint venture?

Be willing to recognise you may need support, hey even Batman needed Robin! (not a spoiler for the new movie!)

Rocketing out of Despair

It’s everywhere, and Rocketman is on a different planet to other recent biopics. It’s a must see in my opinion for anyone who wants hope that there is a way out of whatever situation they are in.

The film is set against the backdrop of Elton’s addictions, in a group therapy session (where Elton played by Taron Egerton, sits resplendent in a devils costume complete with huge feathery wings and a cap with horns) reveals that he is an addict.  The scenes, interspersed of course by spectacular clips of Elton performing, take us back to his childhood where his mother is strangely distant, his father is seemingly not interested in him, and only his grandmother seems to want to nurture the burgeoning piano playing talent.

This lack of affection means Elton is painfully insecure and it’s not until he changes his name and creates a new identity for himself that he can really feel successful, but as life spins out of control he is eventually forced to take a rain check on the partying and head for rehab.

I was struck by the anxiety portrayed in this film, despite the immense wealth and notoriety he was deeply unhappy, He was finally able to reinvent himself though and has been sober for 28 years, he said in an interview that six months before he got sober, he gave away or sold all his possessions, he said he must have had a premonition that his life was going to change.   Change it did and Elton said in a recent interview about the film,

It’s a film about Redemption, about asking for help.  I was ashamed of myself, but  didn’t want to live like that, I wanted to become a good person, the person I didn’t know.  The  message is  if you are in a bad way, ask someone for help, It’s difficult asking for help, but my life since I got sober has been quite the most amazing journey, I don’t have to wake up feeling like I don’t want to wake up’.

It’s a story of reinvention passion and a sort of salvation and as the final song I’m still standing says he’s a ‘true survivor’  I got to see it first at a press screening and it was lovely to see Zoe Ball there too, here we are – sober sisters!

If the movie encourages one person to ask for help for their anxiety, addiction or depression it will have done an amazing job.  It reminded me of how important our families really are, in my podcast episode I speak about my own experience of family constellations, and how it changed my relationship with my own mother, in every family there are entanglements and past trauma that can still be having an impact on the present.  If you are interested in this work check out www.familyconstellationsherts.co.uk Its life changing work.  The lovely thing about this movie is that Elton is able to forgive at the end, and I hope it’s not too much of a spoiler to say he is finally able to hug his younger self.  The film is about much more than a rock n roll lifestyle which eventually crashed out, its much more about finding who he really was, As someone said recently on facebook (and I’m mortified that I can’t credit him or her cos I can’t find it again) ….

‘The goal isn’t to be sober, the goal is to love yourself so much that you don’t need to drink’

Rocketman (15) is out now

 For anyone considering ditching the booze check out the Selfcare for the Sober Curious events, free monthly events in London with the charity My Yard with inspirational guests. https://bit.ly/2YHqfxT

Check out the Podcast Alcohol free life for some inspirational guests

 

 

Super Exciting Announcement Tedx

As an author, presenter and speaker I have always (like so many of the clients I’ve coached) wanted to do a TEDx talk. I applied right at the last minute on a whim really and I am thrilled to say I was selected from hundreds of applicants to be part of TEDxNorwichED. It’s Europe’s only full day TEDxED event.

I’m talking Saturday 13th July and I’m told tickets are likely to fly out of the door, they go on sale at 7.30pm tonight.

There is a Facebook live event tonight around 7.30pm to meet some of the speakers, I will join in of course and you’d be welcome to look in on their Facebook page @tedxnorwiched

GET YOUR TICKETS HERE>>>

 

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And what am I talking about?

Well the title of my talk is ‘Sobriety Rocks’ – Who knew! I’m sure many of you have seen my posts, blogs and events I’m running such as next Monday’s ‘Selfcare for the Sober Curious’ event. I want to encourage people who know or suspect they might feel better physically and emotionally without alcohol in their lives, to recognize that there is a whole new world waiting. I really have been amazed to discover, ( to quote Catherine Gray’s bestselling book title) ‘The Unexpected Joy of Being Sober’.

Of course, I am passionate about holistic living so my take on it all is to inspire people towards mindful drinking or quitting and then focusing on good nutrition, ditching the toxins et al.

I’d love to see you there, or if not, of course you will be able to watch it live online.

Janey TEDX

 

Attract Clients on Instagram (How to!)

I Interviewed Inga Deksne recently, she’s a brilliant Instagram expert who can show you how to generate customers AND money using Instagram. I put to Inga a lot of questions that I know many of you have, some of you that currently use Instagram and also from those of you who are reluctant/fearful to get on board with it.

 

Are you a member of my Facebook group The Media Hub? – if you are not a member then come on over and take a look – it’s where I share and offer occasional press leads.

 

Instagram is an amazing way to promote your brand so do join my Facebook group for free and catch the video interview and Q&A to get some important tips.

Request to join here: https://www.facebook.com/groups/themediahubhostedbyjaney/

 

Inga’s course is a Masterclass for all things Instagram and right now you get it at just £97 – an incredible price. Here’s what it’s all about:

 

If you are a business owner who use or want to use Instagram for business you need to understand that growing number of following without solid foundation and strategy will be getting you numbers but not the results. The Instagram Success Habit Lab teaches you not only how to get followers but what you need to have in place if you want to bring customers and make sales from your Instagram activities.

It differs from any other courses because it teaches not just about how to use Instagram but how to integrate it into your day-to-day life so you can maintain a consistent presence.

Should you consider this course?

If everyone keeps telling you that you should be on Instagram but you feel that it is another chore for your busy day then this course will help you plan and organise your Instagram activities.

If your Instagram feed looks like a family photo album where you share your cute kids’ pictures or food you ate, they may get likes but they don’t bring customers, if you want to learn how to use Instagram for business then this course is for you.

If you feel confused what to post on your Instagram feed to attract new clients then this course will show you how to plan your content and how to behave on Instagram to attract new customers.

This course is NOT about how to get 10000 followers in 30 days, it’s about how to use Instagram as a profitable business tools. If the vanity metrics are important then this course is not for you. However, in May, we will be focusing on growing your followers at least to 1000 followers.

Special offer – if you join now you will also get additional live trainings and support in the group, it will be available only for the first 100 members for the first 100 days

https://member.highimpacthappiness.com/course-landing/

Join us for Self-Care for the Sober Curious

Join us for another free event on Monday evening May 20th in London.

If you’ve decided to cut down or quit drinking or you are just ‘sober curious’ we run an event for you ‘Self Care for the Sober Curious’ is a free event in London hosted by the charity My Yard, there will be alcohol free drinks and vegan nibbles, and we’d love you to join us for this next one!

Happening Monday 20th May 7pm at The Jago in Dalston London.

Our special guest is Hypnotherapist and author of ‘Cut the Crap and Feel Amazing’ Ailsa Frank, and Dr Richard piper from Alcohol change U.K. and there be lots of time for Q&A.

It’s free (donations to the charity are welcome) but you do need to book via eventbrite using the link below

REGISTER HERE>>>>

Follow me on instagram @janeyleegrace and the charity @myyard.org.uk to find out about the next one.

See you there, if you have any questions let us know!

Ditch The Toxins – Meet Me at Flourish Festival

*** FLOURISH FESTIVAL***
Live NonToxic – Mind Body and Spirit
10-16th June 2019

London based art duo Kevin Helton & Jane Hutchison, Founders of personal sustainability venue HELLO LOVE, have created the first Flourish Festival to raise awareness of NonToxic Practice™, a style of living designed to prevent and heal degenerative disease such as cancer through the targeted removal of all toxic substance from daily life.

 

There will be a week of workshops and speakers, on Mind, Body & Spiritual Detox techniques, Food, Wellness, Neuro Science, Spirituality and psychology.

I will be speaking about ‘Ditching The Toxins’ on Tuesday June 11th at 5-6:30pm

Other speakers will include— Zoe LVH Founder of turmeric based product brand Wunder Workshop, Jade Shaw Out of Body expert, Tamu Thomas Founder of lifestyle brand Live Three Sixty, Jessica Huie MBE Author of Purpose and Kris Hallenga Pride of Britain Award winner and Founder of breast cancer awareness charity CoppaFeel.

Featured Events include:

  • The Death Café —An invitation to reframe and talk about death in an open and honest way.
  • Releasing the Fear —Featuring Kris Hallenga founder of CoppaFeel.
  • Healing Stories—Real life stories of people who have healed from terminal illness by Hello Beautiful Founder Jane Hutchison
  • How to Find Purpose — Author Jessica Huie MBE shares her story of discovering purpose beyond society’s accepted notion of success
  • How your Mind can Help Your Body — Author Dr David Hamilton talks about the Placebo effect and how people have healed from illness and disease

Tickets start at £15, Festival pass £100
To Participate Visit:www.hellolove.org

I’d love to see you there!

How to Be an Award Winner – Watch my THREE Training Videos (No Charge)

Why should you enter your natural / organic sustainable product or service into an awards programme?….(not just mine, though I hope you do take a look!)

I LOVE awards, running them, presenting them and receiving them, and I’ve created a 3-part video training to convince you that as part of your marketing, entering your products or services into some kind of awards can be hugely beneficial towards building your personal brand.

It’s not only about winning an award… whether you get the gong or not, it’s worth getting into the running.

If you’re an author, a coach, or a therapist, you will probably have felt a bit daunted at one time because there are so many people offering the same message, or treatment or method – but there’s only one YOU, and your own story, your big why is part of your USP, it sets you apart – and entering and potentially winning an award could really help you stand out in the best possible way.

 

 

Part two of my video training shows you why entering an Awards programme can be hugely beneficial towards building your personal brand.

 

 

In this final video I talk about the best ways of boosting your PR and getting more engagement when you are part of an Awards program. Enjoy!

 

 

 

If you enter our 2019 Platinum Awards at premium MAX level this includes maximum exposure with a personal showcase blog, a showcase snapshot on UK Health Radio Show (200,000 unique listeners per month) and a personal video feature of your product presented by me and promoted via Janey Loves and UK Health Radio social networks with a combined reach of 100,000+ people AND you can have free PR included.

ENTER HERE NOW!

Can I Promote Your Product?

 

NOPE2019

I’m excited to be speaking about my favourite beauty and wellbeing trends, focusing on vegan skincare, at NOPE – Natural and Organic Products Europe in London (please note this is a trade show). I’ll be speaking at 1:30 pm on opening day Sunday 7th April 2019.

If you are a business and have a new / hero skincare, beauty, haircare, or wellbeing product you would like me to feature please email janey@imperfectlynatural.com and we will be in touch – I can’t guarantee them all and preference will be given to those exhibiting at the show but it’s great to keep me informed of your new stuff!!

All details here>>>

Entry to our 2019 Platinum Awards is Officially OPEN!

If you’d love to be an Award Winner of one of the most established natural health and wellbeing awards in the UK then we’re ready to accept your awards entry NOW!

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We still have a few slots left for sponsorship ‘partners’ which offers your brand a full 6 months of promotion across all our branding and includes a Premium MAX level entry. For sponsorship enquiries please contact

janey@janeyleegrace.com

 

We continue to champion and promote the best of the best in natural products and services. Award winners are selected after ‘real life’ testing by our panel of judges who are key influencers, renowned celebrities and respected experts.

Hot off the press, delighted to announce our new judge this year as Clare Every – The Little London Vegan, and thrilled to welcome back actress Glynis Barber, beloved Organic living guru Jo Wood, radio personality Zoe Ball, TV presenter and ‘voice coach to the stars’ Carrie Grant, alongside Janey for these prestigious awards.

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OPEN FOR ENTRIES NOW!

If you enter at Premium MAX level this includes maximum exposure with a personal showcase blog, a showcase snapshot on UK Health Radio Show (200,000 unique listeners per month) and a personal video feature of your product presented by Janey and promoted via Janey Loves and UK Health Radio social networks with a combined reach of 100,000+ people.

Therapists and coaches can also opt for our Premium MAX level award entry (where the form asks for three products you can list details of your services).

Our categories are as follow (please note there will be sub categories in some of the sections):

SKINCARE AND BEAUTY

HAIRCARE

HEALTH AND WELLBEING

MOTHER AND BABY

FOOD AND DRINK

ALCOHOL FREE

PRACTITIONERS AND THERAPIES

HOME/GARDEN AND PETS

CLOTHING AND ACCESSORIES

WELLBEING CHARITIES AWARD

NATURAL AND ECO STORES

ETHICAL AND ECO SERVICES

AUTHORS

WELLBEING BOOKS/APPS

*If you opt to enter three products you can enter them into three different categories if you choose.

*Entries for Premium and Premium MAX level are for up to three entries – there is no discount for single entries at these levels.

We also offer the all-important consumer votes which offers you the opportunity to have your products and services voted for by readers and the public, via our embedded on-line buttons.

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WINNERS WILL BE ANNOUNCED SEPTEMBER 2019 at a special Awards event for press and category winners.

It’s easy to enter, select your preferred entry package and after payment you will receive all the details you need including your ‘Readers Vote’ button.

ENTER NOW HERE>>>