Health Works! Join us for an event with 3 leading health experts

So thrilled to be sharing a stage with Dr Marilyn Glenville (one of the esteemed judges in the Janey Loves #platinumawards) and Dr Patrick Holford.

There are two separate talks both at the London School of Pharmacy.

FOR THOSE OF YOU WITH A HEALTH & WELL BEING BRAND…..

Health Works – Nutrition and Business Tools for Successful Practice

Sunday 24th June 2018

Price: Early bird: Full Day £85 (Early bird ends 31st May)

Talks:

Marilyn: Women’s Health – using nutrition to balance hormones (part 1 & 2)

Patrick: New Approaches to Cancer plus Weight Loss/Diabetes

Janey Lee Grace: Business clinic for healthcare professionals

Book Here 

This is a special event for practitioners as it combines two top speakers in the nutrition world together with an expert who will show you how to have a successful practice.

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If you want to look after your health…(who doesn’t?)

Saturday 23rd June 2018

Improve Your Health Naturally – With the UK’s 3 Leading Health Experts

Price: Early bird: Full Day £65 or half day £37  (Early bird ends 31st May)

Marilyn: (2 talks) Balancing Your Hormones and Stress

Patrick: Disease Proof Your Life

Janey Lee Grace: Imperfectly Natural Woman

Book Now

The 3 leading experts 

Patrick Holford will cover how you can help your patients disease proof their life as ‘recent advances in cancer research have identified that most cancers have much less to do with aberrant genes and more to do with the environment, primarily influenced by nutrition, in which cells live and grow’

Women’s health nutritionist Dr Marilyn Glenville PhD will cover the nutritional protocols (including diet, supplements, tests and herbs) to the most common women’s hormone problems including menopause, osteoporosis, infertility, fibroids, endometriosis, PCOS and PMS.

Janey Lee Grace, Radio 2 presenter and PR and media relations coach will discuss how you can achieve the visibility you need to succeed in your practice. She will share with you how you can be confident and authentic and get the inside track on making the right connections with your community and also journalists.

Book NOW 

Why Should You Enter Your Product or Service for An Award?

 

Want more visibility for your brand? 

Why you should enter your natural / organic sustainable product or service into an awards programme….(not just mine. Though I hope you do take a look!)

I LOVE awards, running them, presenting them and receiving them, and I hope to convince you that as part of your marketing, entering your products or services into some kind of awards can be hugely beneficial towards building your personal brand. It’s not only about winning…of course one would hope that you might win every award you enter, but I hope to show you that whether you get the gong or not, it’s worth getting into the running.

Why am I the right person to convince you?

I run the JANEY LOVES Platinum Awards for natural products and services, it’s been running for 5 years and I think it’s fair to say that we have helped to make a lot of natural brands, therapists and authors very proud, but also helped many of them get increased visibility, sales and kudos for their entries and winning products.

But this isn’t just about my awards, there are lots out there and I would encourage you to look into the best ones for your niche, (they do say the riches are in the niches…wait a minute that doesn’t rhyme!) and of course you can enter more than one, the more the merrier.

It’s not only my own awards that I have been involved in, I have been a judge for several awards in the last few years, including ‘The Best You’ Personal Development Awards, The Natural Health Magazine Beauty Awards, the UK Bloggers Awards, and I’ve been the presenter at lots of award ceremonies too including The Natural Health Awards, The Federation of Holistic Therapists, and every year I present the FreeFrom Skincare Awards. I’ve also been a co-presenter at The Green Awards, The Pea Awards, and more…

In addition I’ve been the recipient of  several awards, you could say an ‘award’ kick-started my career in a few ways, I won an award for the first radio shows I did, the Gospel Show on what is now BBC London, and around 12 years ago I got an Amazon number one best seller for my first book which also won an award. I’ve been awarded Number One in ‘Who’s Who in Natural Beauty’ industry yearbook for three years running, and just last year, I was thrilled to win an award I hadn’t even entered, having been nominated and winner of a ‘Positive Icon Award’.

So I’ve been there, done it – got the t-shirt! I’ve seen the benefit of awards from a few different angles, and I’d love to encourage you to take the step if you are thinking about entering awards and raising your profile.  Trust me entering awards can be good for business!

So which awards will you enter and why?

Sometimes this is obvious of course, if you have an excellent new beauty product you may be thinking of The Beauty Shortlist, if it’s a natural beauty product, the Natural Health Magazine Beauty Awards are great, if it’s specifically ‘Free From’, then the FreeFrom Awards are for you. If your product or service could fit all of the above, if it’s health and well being, organic, natural or eco, or if you are a therapist, coach or well being author, then I hope you will consider entering the JANEY LOVES Platinum Awards!

Because I am always passionate about looking at the holistic picture we are a bit different from other more ‘niched’ awards in that we have lots of categories and sub categories so there are lots of opportunities. 

So do your research as to what awards you’d like to be part of, and check out your competitors, what badges are they currently displaying?

Clarity on your USP

In order for you to decide which awards and which category to enter it’s super important to have clarity on your USP, that may seem obvious, you may be thinking, ‘of course I know my unique selling point’… it’s that I have a great facial oil, excellent supplements, or it’s that I offer reflexology, or I’m an NLP life coach…but are you really aware that YOU are the brand?

As you may know I have written a book called ‘You Are The Brand’, and I’d like to encourage you to think a little more about your USP – I call it your ‘YOU-nique brilliance,’  Go back to basics and ask yourself – ‘What’s really unique about my brand, my service? What is it that makes people buy from me?’ We all know people do business with those they like, know and trust, and it’s especially true that if what you are selling is health and well being, whether that be products, advice, coaching or treatments, then it’s even more important to recognize that YOU are the brand, in order to like know and trust you, your clients and community need to see you, they need to know something about you.

Ask yourself….Why did you start your business? If you are working in some kind of holistic business it’s likely you came into the work, not because you wanted to make big bucks – (though I sincerely hope you will be financially abundant), but in most cases it’s because you want to make a difference, you want to help people, make them well, improve their mind-set, or whatever it is you do.

Ask yourself….Why do you do what you do?  Its sometimes called ‘the big why’ – this is your story and it can be more important than you think.

Getting real clarity on your ‘big why’ is really critical I think for you to realise that you are the brand and that you can share something of your story in order to resonate with your clients.  What’s this got to do with marketing your products and services entering awards?  Well everyone loves a back story, we’ve all seen Britain’s Got Talent, and The Voice, before the performer comes out on stage, the audience are treated to a little film. A behind the scenes of their life, it’s often there that we learn that they have had some hardship, or that they have a lifelong goal of performing. In some cases we are on their side before we have heard a note, if they do live up to expectations, we are rooting for them and when it comes to the voting they get our vote, back stories can be very persuasive, why?

‘because emotions not logic inspire action’

You may be thinking, ‘This doesn’t apply to me, I have a brand making organic skincare, or I’m a reflexologist …so it’s not about me, it’s about the creams or the treatment.’  Well I’m sure it doesn’t take me to remind me that there are literally millions of organic skincare brands, which is great news by the way according to the soil association the organic market has grown massively.

If you are an author, a coach, a therapist, you will probably have felt a bit daunted at one time because there are so many people offering the same message, or treatment or method,  But there’s only one YOU, and your own story, your big why is part of your USP, it sets you apart.  So get absolute clarity on which bits of your story are relevant and you’d like to share and ask how that relates to the products or service you want to see promoted. Perhaps you trained as a hypnotherapist after you had been transformed yourself. Perhaps you created gluten free snacks because you couldn’t find any that your child with gluten intolerance enjoyed. One of the entrants to the Platinum Awards last year was working full time but wanted to do more aromatherapy treatments, taking the step of entering the awards and winning, gave her the push she needed to create her own products and set up her own treatment rooms.

Ask Yourself

What is my specific USP, what sets me apart? 

If I did win an award, or get promo for one of my products or services which would I prefer it to be? 

Which of my products or services is my ‘hero’ product that sums up my unique niche? 

Some award programmes allow you to enter up to three, or even more, but more isn’t always better, it’s about getting the right one that stands out and sets you apart.

To win or not to win

Once you have done a bit of research on awards you could enter, you will need to choose which product to enter, obviously if you only have one product this is easy, but if you have several, make sure you choose something that stands alone, with its own unique features, something innovative or unusual.

Always think about what category you are entering, and what your competition will be.  However it’s important not to stress too much about the category you are entering. Last year in my Platinum Awards for natural and organic products and services, the Hayo’u face restorer massage tool was entered into my awards, it’s a unique jade ‘stone’ that is used to increase circulation and make your skin look younger, they entered it into the skincare and beauty category, but while our judges all loved it, it didn’t seem to ‘fit’ ‘with the other skin creams and oils etc. so we literally created a new category for it, the most innovative skincare product, and of course it won! 

First impressions count

Think about the judges and testers who will be receiving your product, chances are they will get a whole bunch of products to test and it can become overwhelming, this is your opportunity to ask yourself whether your packaging, your USP, directions on how to use your product etc. are really clear and concise. Put yourself in the position in your mind of a judge who has been asked to judge your product. Close your eyes and imagine someone opening up the package, with no previous knowledge about your brand, what does it tell him or her at first glance? If there is a marketing flyer or supporting material with it how does that look? Before she even tries the product will it be clear to her exactly what the USP is, why it should potentially be an award winner?

Let’s imagine for example that she is judging the ‘moisturisers’ category for a beauty / skincare awards, if she is sent 25 creams to sample, the chances are she will in truth make her decision on a variety of things, not just the efficacy of the cream, similarly if you are entering health and well being supplements into an awards programme, the person judging may not be ‘suffering’ at the start of the process, and with only a month or so to judge a bunch of products it’s unlikely they will be able to really testify to the product making a huge difference.

These examples show the importance of how your product stands out. In the example of the moisturiser, if that’s what you intend to enter, ask yourself is the packaging nice? Does it have any ethical credentials, is it biodegradable or recyclable? Ask yourself is your product clearly labelled, is the ingredients list clear? If it is free from parabens, preservatives, sodium laurel sulphate does it say so? Does the cream smell nice, is it easy to apply? Is it obvious how much is needed? Is the price point commensurate with the luxuriousness or otherwise of the branding? Are there any marketing materials that sit along it? Are there videos to show how it’s used or client case studies?  The latter is even more important for vitamins and minerals, in addition to being able to easily read ingredients, ensure that you comply with regulations and again, if one of the USP’s is that it is free from fillers, artificial colours and preservatives, make that’s clear in supporting information and client testimonials.

If you are an expert, a therapist or coach then you have to find a way to present your work to the judges, this can be tricky of course, in many cases they won’t be able to come and sample your treatments or take your online programme, but again some of this is intrinsic in the first impressions.  

Let’s imagine you are a therapist and are entering as such, perhaps you offer aromatherapy treatments and also have your own range of aromatherapy oils. You could send in a document detailing what you do, how much you charge and send a link to some testimonials from clients.  In my opinion that would be the absolute minimum and you may not stand out.   Again put yourself in the position of the judge who is trying to read between the lines.  Firstly they would need to see an image of you, as we have already said first impressions count, so create a ‘one page’ doc which includes your image, your ‘mission statement’ your credentials, a brief description of your treatments / programme and then add in some concise case studies, preferably with a head shot too, remember this isn’t for publication, but the judge needs to be sure that your case studies / testimonials are from real clients. Remember we do business with those we like, know and trust, and in order to like, know and trust you we need to see you!

Before you enter, get your ducks in a row!

You’ve already identified your ‘hero’ product or programmer or service, the one that you would like to get recognition for, and ask yourself if it’s ‘entry ready? Does it stand out, does it do what it says on tin, and importantly does it actually say what it does on the tin? What is the marketing around it like? 

Will it wow the judges?   

Are there any tweaks you can make to the presentation that could make a difference? I’m not talking about going back to the manufacturers and repackaging (unless that’s the stage you are at), I’m taking about little things like having a well-designed postcard that comes with the product, that gives some info about the brand, includes your Social Media addresses etc.  On that note it sounds obvious but always include your contact details in with your parcel that includes your products, for a judge who is receiving a whole batch of stuff, if your contact name is different to the product name don’t make them waste valuable time searching for you online or via their email, make sure they have the brand name, the product names, and how to contact you both by email and on Social Media.

If your product is unusual, could you add in a really nicely designed simple ‘instructions’ guide…if you are entering purely by email, perhaps in the case of a therapist or app creator who is sending everything virtually, then give the judge a clear easy ‘one click’ link that goes through to a video to see you in action or to access your app. 

Make your entry stands out, and don’t forget, ‘YOU are the brand’ in most cases it isn’t just about the pot of cream, the mascara, the supplements you are entering into an awards programme, it’s about the whole picture, the brand.  So ensure that the judge can see at a glance who is behind this brand, what is the ethos?

I love encouraging new ‘one man band’ type businesses alongside the well-established ones, but if I receive a small inexpensive organic moisturizer that perhaps says…. raw organic hand cream, I may well sample that and love it, but how much more engaged will I be if the cream arrives with a bit of background info explaining that the creator couldn’t find the right cream to help her dry sensitive skin so she created her own at the kitchen table using some of the herbs in her own garden? Suddenly I have an image of the person behind the brand, and it brings it to life and makes much more of an impact.

How do you use being part of an awards programme to get more engagement / more PR for your product or service?

In most awards programmes it’s a case of …pay your entry fee, (or not as the case may be) enter, and then wait with fingers crossed, but in my awards we absolutely assist you and do everything we can to help create more visibility, along with lots of other programmes, we offer you as the entrant a ‘vote for us’ button.  In our awards while we have a panel of great celeb judges, we also ask readers to vote for their faves and we throw that into the mix. Mostly this is a great opportunity for you to go onto Social Media and direct marketing and promote the fact that you have entered, and ask people to vote for you. It’s a fantastic way of reminding your customers or your tribe about your hero product, and asking something of them, if you think about the brands that you love, if you received an email from them saying…’We know you love our …. face oil…vitamin d supplement …bamboo leggings…or whatever …we are proud of our best-selling product and have entered  into the …xxx awards….please show your support and click here to vote for us….You would!

You can use this as an opportunity to remind people of the benefits of your product entry. Hopefully the awards programme will offer you some graphics to use, but if not create your own, use a programme like CANVA and knock up a simple ‘we’ve entered…please vote for us’…kind of image which you can use on Social Media. Ask the awards programme for their logo, if they haven’t given you the marketing materials to use already. In addition, especially if there is a decent amount of time between your entry and the date the award winners will be announced ,you have nothing to lose by creating a press release to promote your entry, this works especially well for marketing in your local area. 

Create a press release that talks about your brand and the story behind it and the fact that you have entered and you just never know they may print it….wishing you luck encouraging their readers to vote for you and giving you some valuable publicity in the process.  You could offer a competition to win a few of your products, local newspapers and mags often love being able to offer competitions form local businesses.  Take this opportunity to research which newspapers, magazines and online publications would be a good fit for you, and if you get that press release right, with good images and a good story behind it, you will only need a heading tweak for it to be ready if you win!

Make sure you use Social Media to your advantage through the waiting process, follow the judges and the awards programme and retweet, share or like any posts around the awards, don’t worry about the competition, by aligning yourself with the awards ‘hashtag’ you are keeping your brand name visible. 

Once the award winners are announced, if you haven’t won on this occasion, don’t be too disappointed, maybe it just wasn’t the right time, hopefully you have benefited anyway from creating the best entry you could and perhaps you feel there is something you could have done better. Rather than wallowing in the disappointment, have a look at your competitors’ products, especially the ones similar to yours and ask yourself objectively… Why their product may have got the gong over yours?  

Now if you have won, at whatever level – be loud and proud!

Sing your own praises across Social Media, and in your marketing, thank your fans, offer them a discount or special offer to celebrate the win, congratulate other winners too, (all good for your name to be seen) and of course now is when you really do need that press release.  This time of course it will state …Local Brand Win National Award….or similar.

Ensure that it goes not only to local press, who will surely want to feature you as a local award winning brand, but also send to the publications where you would like to be featured. Don’t forget trade publications in your chosen arena, and if you feel there is a story / an angle around what you do, approach your local radio station and offer to be a guest, if they have a lifestyle show or similar.

Hopefully if you have won, you will receive a winners badge or logo and it may be appropriate to have these printed, ask the awards programme for their artwork if this is something they support, and you can create stickers to add to your products, at the very least add the ‘badges’ or winners logos to your website and Social Media posts.

In summary then, don’t make the mistake of thinking … I’ll wait till my new products are out before entering awards, chances are your products may be ‘new’ to judges anyway. Treat entering awards more like a low cost marketing exercise, which has the added value of a possible accolade which will help to catapult your marketing.

If you have any questions or comments I’d be pleased to hear them, I wish you a huge amount of luck and success and of course I would hope that you may consider entering the JANEY LOVES Platinum Awards, we have a big list of categories because I love to cover all things holistic, so whether you have organic or natural skincare, cosmetics, health and well being supplements, eco fashion, mother and baby products or eco home and garden kit have a look. We also have categories for authors of books on well being and spirituality and there’s a category for therapists and coaches. We have a fabulous team of celeb judges, (and moi!) and unlike many awards programmes we do everything we can to promo you throughout the process!

Check out the different levels on  www.platinumawards.co.uk

 

Sponsors of Janey Loves 2018 Platinum Awards – That Guy’s House

We are thrilled to have Sean Patrick of That Guy’s House as sponsor of our 2018 Platinum Awards!

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Sean Patrick is an author, international speaker and the owner of an Independent publishing company ‘That Guy’s House’ that exclusively publishes inspirational and positive mindset titles.

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Sean is self-proclaimed ‘in recovery’ from high levels of anxiety and depression due to the pressures of modern day living and he dedicates his work to reaching other people. Sean is part of Generation Y, a generation that is seen to be experiencing a mental health pandemic right now.

Sean has achieved recognition from the British Psychological Society (BPS) for his research in the field of Positive Psychology (specifically Mindfulness, Emotional intelligence, Spiritual IQ and Flourishing) and has been featured in the Daily Express, The Mail Online, Reveal Magazine and the Sunday express on topics and trends in up to date mental health research.

He is the founder of the blog ‘That Guy Who Loves the Universe’ which reaches over 20,000 subscribers and 100,000 visitors.

https://www.thatguyshouse.com/

Getting Older is Inevitable But Ageing is Optional!

‘Time has not been kind’ is the phrase I fear most being said about me. As I get older I feel an increasing urge to stay as youthful as possible, but on the other hand NOT try and be anything I am not.

It’s tricky getting older if you are in the media. I was aware of the vulgarity of ageing from as early as my late twenties, when after I had just had a hit record, (Cola Boy – 7 Ways to Love) a whopping number 8 in the charts I will have you know…my manager tried to secure a new record deal for me and was told rather bluntly…ah, sadly she is ‘over the hill’

Getting Older

Thankfully with the likes of Seasick Steve, the combined age of the Stones, and the continued success of much-loved iconic actresses like Helen Mirren, I think it’s becoming less of a stigma to not be – well young. Yet I still feel a compelling urge to lie about my age. After all, I spent so many years doing it once I realised I wouldn’t be taken seriously unless I did!

I started as a singer, was lucky enough to tour the world as a backing singer with Wham and George Michael, and a whole host of other artists. Despite being in the background I had a ball, and then I got catapulted into the spotlight and ‘went to the ball’ as it were when I had my own hit record in 1991. I carried on being a session singer but then gradually moved into radio because I loved it. My first radio job was as a presenter on BBC Radio London and I progressed from there to Virgin Radio and then onto Radio 2 where I have been for a staggering 18 years!

My Children Keep Me Young

I never intended to have children. I was always such a career girl and honestly the biological clock wasn’t ticking, or if it was I wasn’t listening. Somehow fate had other ideas, and what the doctors thought was an ovarian cyst turned out to be my first baby. I went on to have three more too, to the amazement of my friends, well and to me really.

There’s no doubt that having children transformed me, and it’s definitely kept me young. My husband is a few years older than me and our third child Rocky aged 14 had a bit of dig about our age as his parents (his dad had just turned 60). Honestly! why are you SO old? My friend’s parents are 35! You could be her grandparents! Our answer? Well you will get your inheritance sooner…

Age is Just a Number!

The truth is, age really is just a number, I know people in their thirties and forties that seem grey and tired, and I know a few 76 to 90+ rockers who squeeze every wonderful moment out of life.

We are a society obsessed by ‘labelling’ people by their age. I heard an excellent presentation a while back from Dr Christiane Northrup, the author of ‘Goddesses Never Age‘. Her Top Tips? Don’t celebrate milestone birthdays (well not after 25) and don’t put a number on your age!

She believes that getting older is inevitable but ageing is optional.

You really are as old as you feel, and true beauty really does come from within. I’ve interviewed lots of Hollywood stars who it’s accepted are ‘beautiful’ but they don’t radiate a beautiful energy. In many cases they don’t even have ‘sex appeal’. Yet I’ve interviewed older actresses who have an incredible energy. They literally ‘light up the room’ and everyone is attracted to them. Someone once said as you’re getting older, your kindness will show in your face. There may be good days and bad, but don’t choose to be in ‘normal health’, choose optimal!

Be Kind to Yourself

That’s my passion really, to be as healthy and live as holistically as possible, and to encourage others to be in rude health too and to live their purpose. I’ve been banging on about ‘wellbeing’ for years, since before my first book came out (Imperfectly Natural Woman was a number One Amazon best seller in 2006) – and before Kale had its own publicist!

Most of us do know the basics:

Refuse to grow up! The phrase ‘grown up’ seems to suggest that we have stopped learning! Christiane recommends that when people ask you your age, look them in the eye and say..’What’s your real question ?’

Goddesses Never Age by Dr Christiane Northrup (Hay House)

Janey Lee Grace is the author of Look Great Naturally Without Ditching the Lipstick (Hay House) and You are the Brand (PR secrets for entrepreneurs)

This article was first published on Mr and Mrs 50 Plus – April 2018 –  www.mrandmrs50plus.com

Worried about your kids education? And are you in your element?

Spoiler alert!!!!  If you don’t have school age children, you might still be inspired by this post!

As the kids start back for the summer term, there will be parents everywhere feeling exhausted by the motivating their children back into their uniforms and out the door, not to mention concerns about homework and testing. How important is education to our health and well being?  Hugely –  I’m sure you would agree, but why is trying to determine the right education for our children or supporting decisions made for our grandchildren so stressful for so many? How do you feel about your own education and do you ever feel that your creativity is help back by having the ‘wrong’ education? I loved the line in The Durrells (my all time fave TV show) where Mrs Durrell is worrying about Gerry’s schooling  (or lack of it) her wise guest tells her…My mother always knew there is a fine line between formal education and ‘fannying about’

As someone who has been through this and is to a certain extent still living with this stress – we have two school age children, one who doesn’t fit the mould and recently gave a TEDX talk on What’s wrong with the current education system(click to watch) …I am inspired by Sir Ken Robinson, we were lucky enough to interview him on Radio 2 recently on his new book You, your child and school.- Navigate your way to the best education.

Ken has balanced various roles: as a teacher, writer, researcher, adviser and speaker and has directed and been involved in many initiatives around the world, with education systems and with corporate, cultural and community organizations.  Sir Ken Robinson is the most watched speaker in TED’s history. His 2006 talk, “Do Schools Kill Creativity” has been viewed online over 40 million times and seen by an estimated 350 million people in 160 countries! The book is great and very timely because so many parents are deeply concerned about education which has become a minefield of politics and controversy.  It’s so difficult to know what  to look for in a school, and to know what we can do if we feel it isn’t right for our child,  With good schools oversubscribed and a panic to get the school of your choice depending on catchment areas, we can feel powerless which leads to huge stress and anxiety.

Ken dispels some myths and challenges that many of us might feel are set in stone. He has argued in the past that art and dance are just as important as geography and physics, and that ‘Imagination is the source of all human achievement’.  In our interview he pointed out that there are many wonderful teachers, but in many cases they are straitjacketed by the system which perpetuates way too many tests and the ‘one size must fit all’ approach.  He suggests we should look to Finland where they have a far superior education system, which revolves around ‘life skills’ and zero testing.

It’s an inspirational read, but if you don’t have children or grandchildren at this point, don’t pass Ken by, check out his New York Times best-selling book The Element, How finding your passion changes everything, – co-authored with Lou Aronica.  It doesn’t really matter what age you are, it’s never too late to find your passion and make sure you are doing what you love.
The Element: How Finding Your Passion Changes Everything

The Blurb says…The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves, most inspired and achieve at their highest levels. With a wry sense of humor, and drawing on the stories of a wide range of artists, scientists, athletes, business leaders, academics, and many others, Ken Robinson shows why finding your Element is essential for all of us and explores the conditions that lead us to live lives that are filled with passion, confidence, and personal achievement.

He got a cool accolade too….

Offers life-altering insights about the discovery of your true best self.” – STEPHEN R. COVEY, author of The 7 Habits of Highly Effective People

Its so true, we need to be in the flow, be in our element to feel fulfilled, if you have kids, help them to find their element, its not too late for you either – to be the best person you can be, love what you do!

If you have a business and want to attract clients and a tribe, make sure that you know what makes them tick,  and make sure they know about you.  Your vibe attracts your tribe remember so ensure that you are giving off the right energy – one of being ….in your element!

Surely that’s the recipe for well being

 

You, Your child and school by Ken Robinson is out now
You, Your Child and School

Are you going for it 100 per cent?

How committed are you to growing your brand? Getting recognition for your work? Finishing your book? Attracting the right clients and media attention?   Fully I’m guessing you will say.  I too consider myself a very ‘committed’ person, once I make a decision to do something I usually see it through…however I read a blog post recently on the Greatist website by Susie Moore, a British confidence expert who is based in the US, which gave me one of those AHA moments, and made me take a long hard look at myself.

Her post is all about committing wholeheartedly to something, she starts the blog by describing going out to dinner with a friend who quit sugar, if she teases her and says …want a bite of my dessert?, her friend says ‘No thanks’ with ease and indifference. Susie asks, is it hard for her to turn it down every time?  NO,  because she is fully committed.  Susie argues that its our ‘well meaning 90 per cent effort’ that is exhausting, it consumes energy without producing results, and we fall short of our potential

She quotes Jack Canfield, author of The Success Principles, who says  “99 percent is a b*tch. 100 percent is a breeze.”

I started to think about how this could relate to me, and I realized that there are areas in my life where I am 100 per cent committed.  I don’t use synthetic chemical skincare, beauty products and wherever possible (and husband and teenage kids not withstanding) I avoid chemical cleaning and laundry products.  I am committed to constantly researching great new products and services to blog about and I am totally committed to  my #changemaker clients – helping them become more visible in the media.

There’s other stuff too of course, but it got me thinking about my own goals.  I wrote a novel a couple of years ago, and despite having written five non fiction books including a Number One Amazon Best Seller Imperfectly Natural Woman, Imperfectly Natural Woman: Getting Life Right the Natural Way
I found myself floundering and nervous as to whether its any good and how to get it away.   If you had asked me a few weeks ago, Am I committed to getting my novel published? I’d have said, of course I want ti more than anything….sort of…. Why then have  I wasted a year without approaching a good literary agent or really making in-roads into publishing?  If I search my soul I know its fear, yep the inner critic doing its thing.   Ironically I bang on about this when I speak at events, I remind people who have a talent, a passion, an opportunity to make a difference, NOT to allow their inner critic to determine how small they stay, or how much they grow.

I often quote Julia Cameron the fabulous author of The Artists Way,The Artist’s Way: A Spiritual Path to Higher Creativity  I had the pleasure of working with her at a Hay House conference, and she told the audience of wannabee authors, to listen attentively and notice the inner voice when it tells you that you arent good enough, that you can’t possibly attract an agent or publishing deal, that you will never finish your manuscript…listen and the reply (inwardly probably best) ‘Thank you for sharing…now f**k off!’

I’ve been though phases over the last year to trying to get my book away, but not following up, I tried one agent (v big time) and was refused so instead of picking myself up and starting again, I allowed myself to wallow in rejection (bonkers right?  Didn’t JK Rowling have a load of rejections?  Julia Cameron herself had 42 rejections for her debut novel and then a publishing bidding war on the 43rd attempt)   I waited and waited and procrastinated about the edit, about  how much time I could commit to it, about getting started on my next one, (I have lots of ideas)  The truth is it has taken a lot of my time and energy ’90-percenting’ it, perhaps it will flow more easily if I finally give it 100 per cent of my attention.

Susie suggests we identify what needs 100 per cent of our attention, from a habit you need to quit altogether to a business goal, maybe even the need to declutter and detox from certain ‘friends;

Then we must put the effort in and commit.  Do what it takes and don’t look back, its tough, but in tbe long run easier than constantly thinking about the problem and agonising over it.  Then she recommends that we repeat the same process with the new priority, because once something is properly finished we have a sense of completion and feel ready for the next thing.

I am going to make a few changes, the truth is I wear a lot of hats, I can’t just do ‘one thing’ I know I know I know that’s advised but it just ain’t me, I can however decide which of my many ‘projects’ are taking too much of my mental energy without getting anywhere, then I will decide if they are really worth committing 100 per cent to, if not …out they go.

What are you currently 90 percenting?  if like me there are several things, take stock, choose what you really want for your life, your work your success and go for it 100 per cent, so that whether you work on it today, or tomorrow, or regularly is just not a variable.  You’re committed.  End of.

Check out Susie Moore’s  website and Susie if you read this, thanks for the kick up the butt!

GDPR (General Data Protection Regulation) – Be Prepared!

If you are a small business owner, coach, expert, entrepreneur, therapist et al you will I’m guessing have heard by now about the new regulations around GDPR.

There has been a host of scaremongering going on with people saying in hushed tones, did you know that the fines can be £20 million! What???

Don’t panic, I have it on good authority that both you and I are highly unlikely to be fined astronomical sums of money (or hopefully any money at all), but we do need to ensure that we are playing by the rules.

Some of it is confusing and does seem rather ambiguous though, I must confess, I have been given contradictory advice by colleagues (one which came via her lawyer) and I have been quoted in excess of 5k for a legal team to help me get my stuff in order. Ouch, I won’t be doing that! While I feel concerned and a bit wobbly about all of this, at the same time I feel as brand owners or sole traders we should embrace this and use it as a great reason to ‘cull’ those who are on our mailing lists by accident and connect with those that really want to engage with us.

 

 

Fortunately, I connected with Suzanne Dibble who is a small business law expert, formerly she was a business lawyer for the world’s largest law firm and knows her stuff. She saw lots of inconsistent advice being bandied around so realised she needed to address a few key issues such as…

What GDPR really says and how to comply:
– do you need a double opt-in post GDPR
– can marketers rely on the legitimate interest ground for processing
– what are the new conditions for consent to processing
– data transfers to the US e.g. if you are using Mailchimp, Aweber, Infusionsoft etc.
– how data subject rights are being enhanced
– what the new definition of sensitive data is and how to get consent to process this
– whether you need to get fresh consent from your email list
And much more…

Suzanne has put together a special GDPR Pack comprising:

Email for refreshing consent | GDPR compliant privacy policy | GDPR checklist including processing checklist | Data processing inventory | Legitimate Interests Assessment form | Data transfer checklist | Marketing checklist | Records retention policy | DPO checklist | Employer checklist | Employee privacy statement | Employee subject access request form | Response to employee subject access request | Processor agreement | Subject access record | Data breach record | Data breach checklist | DPIA form

To purchase the pack, click here>>

As you know, if you read my blogs I don’t have affiliate links or commission, but for the purposes of transparency if you use this link I do get a kick-back, so if you do buy it – THANK YOU!

Let’s Make GDPR Into ‘Good Deeds Pay Rewards’…

Just one more thing, I’m sure that you, like me, have received some emails already from colleagues and contacts asking you to re-sign up to continue receiving their content. A few weeks ago before I was fully aware of the implications, I opened my inbox and found about 4 such emails, I remember thinking…’oh, yes I must do that, I do want to continue to be on that coach’s list, and yes I like getting the tips from that therapist’….and then I promptly went back to what I was doing and forgot.

I’ve since painstakingly found those requests and re-signed because I asked myself how I would feel if that was mine that got overlooked? I have a huge list and I suspect lots of people won’t stay but that’s fine, however those who do want to hear from me, I SO hope will take the time to just make the click straight away.

So, here’s my suggestion, as small business owners, influencers, et al we are trying to make a difference, sadly I suspect that enforcing these new laws won’t catch the spammers and those who aren’t authentic about their marketing, but like it or not we have to comply so let’s use it as an opportunity to support each other. Do your good deed, re-sign up to someone else now.

Remember someone else’s success is not your failure. Let’s change GDPR to Good Deeds Pay Rewards, after all… All ships rise in high tide!!!

P.S. When I send you my ‘please stay with us’ email …please do!!!

 

 

Join Me To Write Your Book!

Avoid the mistakes that turn expert speakers, entrepreneurs, consultants, therapists and trainers into amateurs when they publish.

Spend a day working with myself, Martyn Pentecost and Richard Hagen – write / publish / brand your book – make sure your book is as brilliant as you are!

 

14th March 2018, Central London

 

As we help you navigate the writing, publishing and branding minefield you will learn:

  • the kind of book you need to write
  • the people you need to write it for
  • how to make your book compelling
  • how to make sure your readers get results
  • how to stand out from the crowd
  • how to be yourself in a way that attracts business
  • how to build a strong, personal brand
  • how to build an audience and generate publicity
  • how to make money from your book
  • how to use your book to attract your ideal clients
  • how to turn your expertise into a range of products
  • how to scale your business up even if it is just you working in it

 

Book Your Place Here>>

 

Can Hypnosis Help You Write Your Best-Selling Book?

‘I am enough; it’s a phrase we hear a lot about, but how many of us really feel that way?

I remember reading an article in a daily newspaper where ten high profile women wrote a letter to their bodies, it made for heart-breaking reading, one by one they criticised and attacked the parts of themselves they hated, barely managing to find even a measly moment of satisfaction as they eschewed everything from the size of their bottom to their unruly hair.

Over the years, as I have been a Hay House author I have become steeped in the ‘love yourself first’ theory, Louise herself was a staunch advocate of looking in a mirror, regularly (she kept a tiny one in her bra so she could whip it out at opportune moments) and saying…”I love you…xxx” (your name).

It doesn’t come easily to us, most of us have the inner critic berating us loudly in at least one ear, and in truth, if the words we said to ourselves were spoken out loud to a child, we’d be had up for abuse.
Of course, it’s not only about looks, we constantly run the stories of…’I’m not good enough, talented enough, successful enough, and confident enough’…

These limiting beliefs can massively impact on our wellbeing and our success, as we constantly reinforce to our subconscious mind that we are not ‘enough’ of whatever it is we feel we are lacking in. Recently I have had some disappointments in my career, nothing too terrible, but enough to leave me thinking…’I’m not enough.’ I’ve written a novel, and despite having written 5 books before, with two Amazon number one best sellers to my name, fiction is very different and my first attempt at securing the agent I wanted didn’t materialise. Instead of shaking myself off and trying again I literally ‘sat’ on my book for months and felt a bit sorry for myself. I made lots of jokes to the kids ‘I think I’ll go and eat worms’ when we went out for a coffee and snack, hubby would joke…Want worm pie? Oh, how we laughed, but actually this was reinforcing these negative beliefs deeply into my subconscious mind. I felt steeped in self-pity and lack of self-belief and I felt unable to shake myself out of it.

Enter into the frame Cat Raincock, a transformational hypnotherapist and coach. Cat has been there herself and got the T-shirt. As a new mum she felt overwhelmed, she realised she was at breaking point with negative self-talk and she went on a mission to transform her life. Cat made the commitment to herself to rewrite her past, visualise her future and each day she took daily action to achieve her goals. Cat now offers transformational hypnosis along with coaching. Cat explains that hypnosis unpicks the subconscious and gives the client the answers to their current emotional state i.e. anxious, angry, depressed. Her coaching then takes this new-found information and she applies it to their daily life so that they can consciously break the patterns.

I booked Cat for a 90-minute Skype session to have a look at my ‘confidence’ issues. It seemed a little odd, because clearly I am already a confident person, I am regularly on air speaking to 9 million people, I’m a regular on stage speaking in front of thousands, and I have no problem saying what I think!…but when it came to putting my novel out there and pitching to agents, something was holding me back. We did the session by Skype and started by discussing my situation.

I had to be very honest with Cat and admit that I am a funny mix. On one hand I wholeheartedly believe in manifesting your dreams, in magic, and being in alignment with energy flow, but on the other hand I am very realistic, and recognise that it could be that my novel is in fact a crock of s**t and that’s the reason I was turned down by my chosen literary agent! Cat answered this calmly; for starters, she asked me directly, “Do you honestly believe your book is good?” I had to acquiesce I really did. ‘Are you aware of the amount of rejections J.K Rowling had?’ She asked… Ah yes! I’d forgotten about that. I also remembered that the wonderful Julia Cameron, author of ‘The Artists Way’ who I interviewed for Hay House Radio, told me that her first novel was rejected 43 times! There was a publishers bidding war on the 44th attempt. Cat suggested that I was suffering from a classic case of lack of self-belief, it’s very common.

‘We all pick up limiting self-beliefs in our early childhood. Children are naturally narcissistic and when they feel unloved, not worthy, not enough, they turn it on themselves and believe it’s because of them and that they aren’t loveable, when in fact it’s simply the parent who is preoccupied, addicted and doesn’t feel enough. We take these beliefs through to adulthood until they are healed’

Cat began the hypnosis part of the session by ‘counting me down’ into a meditative state. Despite being in my home office, and on the camera via Skype, I did feel relaxed, she has an extremely soothing voice! She ‘took me back’ to various childhood memories of times when I didn’t feel ‘enough’ and asked me to say how I felt. It was quite eye-opening, after a few revelations it became very clear that I had – like most people, taken a bunch of knocks in childhood, been unfairly treated by teachers, been at the mercy of well-meaning parents, failed at certain tests and exams that had been important to me, been let down in relationships, there was in fact a plethora of ‘not enough’s’ rattling around my sub conscious mind.

If you’re thinking “I could never be hypnotised” there’s no need to worry, you are ‘conscious’ throughout, but it’s surprisingly relaxing and definitely enlightening as Cat works to free you from judgement, release you from the clutches of the inner critic, and as her words embedded into my subconscious mind I found myself feeling more self-belief, and feeling….enough.

Cat encourages you to embrace the feeling of alignment within your body, to embed those feelings of self-confidence and self-worth into your subconscious mind. She pointed out that when you feel and know you are ‘enough’ it radiates out from you and others start to believe in you too.

A week after our session, I am still listening daily to the recording Cat made exclusively for me, it’s so helpful to put that on, to reinforce the beliefs into the subconscious, and I am feeling a bit better. I feel closer to my dreams, I feel a sense of excitement about going after them, and if I fail to attract the perfect agent and publisher …because just like JK Rowling it’s likely for the first few attempts ….then I know it’s because they weren’t the right connections for me, and I will carry on. If I’m rejected I will see ‘NO’ as n for next and o for opportunity, and I look forward to the Next Opportunity.

Cat is practical though too, it isn’t all floating around being ‘woo woo’, she states the importance of putting the work in. Cat believes it’s important to ‘take action every day towards your goals, because the act of beginning starts the flow of ideas, it’s just that most of us procrastinate…

Julia Cameron

Julia Cameron – The Artist’s Way

As Cat reminds us, (and this will resonate with lots of you), If your goal is to write a book, remember its one sentence at a time, write for 15 mins if that’s all you have. Julia Cameron says, ‘steal time’…don’t buy into that concept of ‘I must go away on a long holiday to write my book’ she says if you have a ten-minute bus ride, write a few sentences, if you’re in a waiting room, grab your notebook and knock out a paragraph or two.

Whether you want to gain more confidence, start your business, or even want help with healing a condition, Cat is a remarkable practitioner. I’m definitely feeling stronger, no more ‘worms’ on the menu, I’ve got my mojo back and I am doing a bit every day, whether that be researching agents, publishers or re-editing my work. Watch this space – literary fiction chick lit world…I Am Enough…. best seller here  I come!

Oh and in the cafe…Mine’s a coconut flat white…hold on the worm pie…

www.catraincock.com

Janey Lee Grace is the author of the forthcoming novel ‘Love, Lies and Enlightenment’.

 

Been Booked to Talk About Your Book / Work on TV / Radio?

…that’s just the start!

I was reminded yet again recently of why I do the work I do. As many of you know I wrote my first book ‘Imperfectly Natural Woman’ 11 years ago. I had written it because a publisher came to me and asked if I’d considered writing it, she had heard me speaking on the radio about natural health and wellbeing and alternative stuff, everything from eco laundry balls, through to organic skincare, fermented foods, raw cacao and reducing plastics (yes, I was seriously ahead of my time!).

The book was my life’s work, it came out just after the birth of my fourth child, and it was literally like having a fifth baby. When it didn’t rate – anywhere, when it wasn’t on the shelves in ANY stores, when no journalists were interested in the press release my publisher sent out – I was gutted. Furious actually, and beyond frustrated. I was also determined that this stuff I was sharing would be heard – somehow. I took matters into my own hands and started hustling, I found that journalists and producers are usually happy to hear from an author directly, even if you have invested in PR, and the turning point came when I was invited onto what was then the drive time show on BBC Radio 2. It was with Johnny Walker, he had recently come through his own health challenge and was very open to hearing me wax lyrical about everything from superfoods, through cleaning the house without chemicals, EMF protection, natural skincare, even eco sanitary ware!

The phones went mad, the reaction was great, I came away buzzing and went to sleep a happy bunny feeling proud that I’d got my message across and hopefully inspired a few more people to try a few holistic approaches, albeit ‘imperfectly’.

I couldn’t believe when the following morning, my publisher rang me at 7am to tell me the book had gone to Number One on Amazon best sellers overnight knocking ‘The Da Vinci Code’ off the top spot! Suddenly the branches of Waterstones and other stores (yes there were more back then) wanted to order in hundreds of copies of the book, (the publisher had sold out and needed to order an emergency print run) …suddenly every journo and producer in town wanted me to talk about the book. Fortunately, I have been in the media for years so I knew how to attract and maximise opportunities but I surely recognised the importance of making the most of media opportunities.

As time went on I became more aware of other authors promoting their books, and experts promoting their work and just how powerful being able to articulate your message really is.

There was one occasion when we interviewed a hypnotherapist who had written a book, their publisher had managed to get them the slot, on mainstream radio, speaking to nine million people, I was thrilled because I love being part of bringing this stuff to the general public, sadly the hypnotherapist and author, who was no doubt a fabulous therapist and excellent author, was a shockingly bad interviewee, he/ she (not saying!) had done zero preparation, was incredibly nervous (that’s understandable) and hadn’t got clarity on their key messages. Even the most basic questions floored them. It was painful.

Fortunately for us, we were pre-recording this interview so it was dropped. Dropped! ….and the potential had been there to sell a cool 35k books…. ouch.

A similar thing happened a few years later and it was at this point that I started to do the work I do now, coaching and inspiring everyone to recognise that ‘You’ are the brand, not your book, your product or service, it’s YOU we want to connect with, and unless you have clarity on your USP, your story, which bits of your work you want to talk about – it’s difficult to connect and to ‘like, know and trust’ you. Being a great interviewee is not rocket science. These are skills that can be learned. You can fake it till you make it (or till you become it).

On one occasion a new author came in and blew it from the off, literally putting her head in her hands after we asked the first question and saying Oh s**t….Thank the Lord that was pre-recorded.

We ended up working together and that author is now regularly on TV and Radio

Surprisingly despite the rise and rise of the key influencer and confident Instagrammer, I had another experience recently where I was shocked to see that an author, who will of course again be nameless, came in to our studio totally unprepared. He / she couldn’t answer even the most basic background question without stumbling and laughing, saying, thank goodness this is a pre-record! Thank goodness indeed. Now with some skilled editing that interview ended up sounding great, but my question is, what was the author doing, not bothering to invest in that opportunity? Why hadn’t they taken the time to think through what they might be asked? To decide what the key points they wanted to get across were, whether there were aspects of the book or their own story they wanted to flag up? Even worse this particular author was accompanied by a press officer from the publishing house whose job it was surely to ensure that their authors were going to do a good job of ‘selling’ the book.

Not everyone is naturally confident speaking in public or in an interview situation. Not everyone finds it easy to form clear and concise statements about their own work. Not all brand owners find it easy to craft their mission statement or elevator pitch. But all of this is possible, and you don’t have to be an excellent ‘orator’ to come across well in an interview, you just have to be authentic, and enthusiastic.

The confidence comes from knowing you are prepared, from pre-empting what the tricky questions might be, and knowing exactly how you will answer them. Start with my post on six classic interview questions you must ask yourself about your brand

Even worse than being nervous while being interviewed, is to be disinterested, and yes, we have interviewed authors who couldn’t really be bothered, and trust me if you sound bored talking about your book you won’t be inspiring people to go and buy it! Nothing is worse than hearing someone who doesn’t sound enthusiastic. Ultimately people do business with those they like know and trust, and you will come across as trustable and likable if you share your story, your information, with passion and authenticity.

I’ve created a PDF document titled ’Be A Great Interviewee’ – sign up here to receive it>>

If you want a ‘speed coaching’ session getting clarity on your USP, and key messages and how best to maximise your media opportunities I can do this as part of a Power Vision call or a VIP session. Click HERE for details>>

I look forward to seeing or hearing you on the air very soon!