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2017 Platinum Awards – SKINCARE AND BEAUTY – Guidelines for Entering

medichecks_logo_cmykWe are excited that it’s AWARDS time of year again and thrilled that Medichecks are our premier sponsor this year as we believe it’s so important to take responsibility for your own health and wellbeing.

Here’s where you can see our judges line-up and general info 

Skincare and beauty is always a big category for us. Our judges love trying out new products – Zoe Ball and Carrie Grant were blown away by the fabulous products last year, so much so that they wanted to judge again this year. We welcome everything from moisturisers, facial oils, through body care products, haircare and of course makeup – don’t worry about needing to specify as we will decide on sub category.

I’m often asked what is the criteria, well my brand is ‘imperfectly natural’ so if your product is 100 per cent organic, that’s great, but we also appreciate that not everything can be, so we welcome a range, as a general rule we would advise not to enter products that contain large numbers of synthetic chemicals, artificial fragrance, sodium laurel sulphates, the usual suspects! We will also take into consideration your packaging, and ethical stance.

We encourage you to get your fans and customers voting for you – readers votes go into the mix too!

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2017 Platinum Awards – MOTHER AND BABY – Guidelines for Entering

medichecks_logo_cmyk

We are excited that it’s AWARDS time of year again and we’re thrilled that Medichecks are our premier sponsor this year as we believe it’s so important to take responsibility for your own health and wellbeing.

Here’s where you can see our judges line-up and some general info

Feel free to enter anything natural for pregnancy and early years.

I’m often asked what is the criteria, well my brand is ‘imperfectly natural’ so if your product is 100 per cent organic, that’s great, but we also appreciate that not everything can be, so we welcome a range, as a general rule we would advise not to enter products that contain large numbers of synthetic chemicals, artificial fragrance, sodium laurel sulphates, the usual suspects! We will also take into consideration your packaging, and ethical stance.

We encourage you to get your fans and customers voting for you – readers votes go into the mix too!

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Inspirational Entrepreneurs Share Their Words of Wisdom

To celebrate International Women’s day I asked some amazing entrepreneurial women about their journey. What do these inspirational women (and me!) want you to know?

janey-lee-grace-450x450I’d urge all women to write a loving note to their younger self, what would you like a younger version of you to know?  I was asked to do this for an author compiling a book and as I looked back on myself as an insecure young woman with no idea of my own strengths, I actually wanted to give her a hug!  We can’t travel back in time, and what matters is the present but it’s quite cathartic to look how far you’ve come and give yourself a pat on the back for just how wonderful you really are.  I also used to be envious of other women who were powerful and talented, I’ve since embraced that wonderful statement – Her success is not your failure!  Together we are stronger, when women focus on kindness and work for the greater good magic happens.

All ships rise in high tide!

 Janey Lee Grace, author, presenter and media coach

 

taryn-headshot-e1486639686343-1Sufficient preparation and knowledge will almost definitely result in your business being a success. Producing a business plan was hard work and subsequent real life bore very little resemblance to the plan, but without it I would have had no compass with which to make the changes that were and still are needed every day.

Embrace and learn from the challenges you come up against and the mistakes you make and use them to help anticipate and tackle similar problems. There were many days when I saw no way forward from problems I was experiencing but those days are now mostly behind me and I’m still moving ahead. Don’t give up and don’t lose your head. Think it through, make a mini plan and interact with people. Repeat until the issue is resolved.

Stay on top of your industry, never stop learning, listen to and take advice from other people and ask lots of questions. I attend webinars and expos, read industry publications, keep my skills updated, follow experts in different areas of business and keep an eye out for suitable collaborations.

Don’t do things against your ethics for benefit of your business, if it’s not right, change it and have the confidence to remain true to yourself and your beliefs.

Taryn Rule, Director of Umundu Ltd – UK Distributor of Africology Skincare

 

janet_jones_portraitBe yourself. Never try to be what others want you to be, as the wheels will come off one day. Celebrate being a woman and see the strength in your tenderness – it is not a weakness, remember, you are as young and beautiful as you will ever be. Don’t waste your time wishing it were different. Be at peace and live in the moment as it is the only one you have, but most of all, find happiness in being the person you are.’

Janet Jones, Coach and author – The Happiness Millionaire

 

louise-allen-brand-photo-2Life is a journey, some days will always be better than others, the days when you try to be someone else, live by pleasing others, will always be the days that will be challenging.

KNOW THYSELF are the 2 little words I would have given to my younger self daily. It doesn’t matter that your feel so deeply, it doesn’t mean you’re dramatic or weird, it is a gift – it means you can connect deeply in relationships, which gives you a deeper reflection of yourself.

You don’t need to do it alone, though sometimes you might feel like you are alone. Reach out for help, vulnerability is your strength. Forgive, forgive, and forgive again. You may never forget, but for your own sake, forgive. And try to forget.

Laugh more, don’t take life too seriously, one person cannot save the world, do not be the rescuer, you are not responsible to heal everyone – when you shine your light you simply allow others to do the same. Be true to your own heart, do not seek counsel and take time to connect with your soul. Honour the seasons and live in tune with what they have to teach you.

Catch any criticism or judgement of yourself and replace it with a loving positive thought of how well you are doing. Finally, be in joy in all you do, emotions are our natural sign posts, they won’t let you down, and will lead you to live an authentic passionate life.

Love is the highest vibration there is, through loving yourself first, you will love everything and everybody next naturally – which automatically floods out to the whole and rises the vibration of all you meet.

Louise Allen, founder of Rhythm of Beauty

 

tvmaggieheadshotsmaller300dpi-1If you are launching a business ONLY pick something you are really passionate about, you will need that heart thumping passion to keep you going when times get tough!

Don’t be super woman! – ask for help, delegate, take expert advice.  In the beginning, I did everything myself – graphics, accounts, marketing, social media etc. to ‘save money’ but that really is a false economy. For example, when I started Turmerlicious I got a great designer upfront to do the brand and packaging and it has made the world of difference.

Balance work and family. I have 5 sons and have always put them first – I only work in the office until 3pm then I am there every day for them after school. They are only young for such a short time and it is time you can never get back.

Be kind to yourself! You will probably be your own worst critic, so take regular checks of what you HAVE achieved rather than what you have not done yet, take time out to chill even when you have a meter long ‘to do’ list. and of course, the usual… eat well, exercise well and enjoy the ride!

Maggie Howell, founder of Turmerlicious

 

deborah-mcphilemy-e1486032326544When you were born, you may not know this yet, but you arrived with your very own internal guidance system; your intuition and your emotions.

Just because your intuition speaks to you with a soft and gentle voice, does not mean that you get to ignore it.  I know that you want to find your own way and I am not saying that you shouldn’t…accept a little help along the way, after all you trust some satellite in the sky to show you the best route to take whilst driving your car.

If you ever doubt or think that your intuition may be disconnected or off, use your fall-back system, your emotions. If it doesn’t feel right or you have doubts, it’s easy, simply don’t do it!

Deborah McPhilemy, author and coach

 

headshot-2-e1479994723613As a 53 year old woman, mother and entrepreneur I want to empower you with the knowledge that… ‘You Are More Than You Think You Are’. 

You are mind, body and soul and you are one with the Divine energy of all things. This is where you came from and it is where you will go back to. The journey in between is called ‘life’. Close your eyes and take 3 deep breaths, feeling the air going into your body and see it leaving your body… this ‘air’ is the source of life, it is Divine energy.

To live your life in balance you simply have to connect to this breath and release the mind. My wish for you is that you never have to take to the streets like the women before us, but instead you can connect with your Divine feminine, through the breath. When you embrace this state of oneness you have eternal power, this is how we become the master of our destiny and NO MAN will be able to take that away from us.

Jacqui Land Keavney, founder of Globalsoul Jewellery

 

gss-shann-smallWhen the Welsh Assembly Government came to visit our farm recently, they asked me what our projected business plan was for the next five years.

I told them that it was to help as many people as possible. Our company motto is “Family first”; I encourage my employees to look after themselves and their family members, and they respond by volunteering to come in to work early, working late, and showing a real passion for the job.

I like to think of this as running things the female way – empowering employees, helping them care for their loved ones, and doing well by doing good. Chuckling Goat and our natural healing treatment for eczema has had a 1,113% growth rate in the last 12 months. Nice companies do finish first!

Shann Jones, founder of Chuckling Goat

 

helenDon’t try to be perfect! 

I learned very early on in my career that sometimes you just have to get on with things. We all know people who agonise over which shade of white to paint their kitchen and a year later they’re still sitting in a room with plaster on the walls. This is the business equivalent of having a great idea and spending so long finessing it you never get your product to market at all. If you’ve got a great idea then do it before someone else does. It doesn’t matter that you may not have absolutely perfected it, you need to get out there and establish whether there is a market for it, what type of people will buy your product and understand how you can reach them. Perfection can come later and can be informed by all that you’ve learned along the way. My company, Medichecks, sells health tests and blood tests you can do at home and simply post to the lab for analysis. We got the idea up and running with the most basic of websites (all that we could afford at the time) and have re-designed it twice in the last 3 years. Are we perfect now? No! But closer to it with all the knowledge we’ve acquired along the way

Helen Marsden, Medichecks (Premier sponsor of the Platinum Awards 2017

 

Version 3Do what you love. Embark on a project you are extremely passionate about as the passion will give you the drive during the tough times and the likelihood is there will be a lot of these in the first 3-4 years. Don’t start a business because it seems sexy or has high potential profit margins and returns. Businesses built on your passion and around your strengths and talents will have a greater chance of success. It’s not only important to create a profitable business, it’s also important that you’re happy managing and growing it day in and day out. If your heart isn’t in it  you won’t be successful.

You’re a new addition to a crayon box, ask yourself what colour would you be and why? Green – quite an obvious choice for a matcha green tea business owner! Green symbolizes nature and peace also my personality type has quite a lot of green influence as I love being social and focus lots of energy on relationships.

Katherine Swift, Founder of OMG Tea (organic matcha tea)

 

mindy-026_mindy_gibbins_kleinYou DO have something to say to the world! So many people, especially women, feel they don’t have anything important to say, so they don’t write the articles, blogs or books they could write, they don’t get up and speak in public or even on video. If I could light a fire under every single woman who holds herself back and sabotages herself, I would do that (in the nicest possible way).

It’s a proven fact that men can be over-confident, while many women are under-confident and undervalue themselves and the wisdom they have to share. Please find your message and story, and begin to share it with the world. We need more women to step up and shine a light for others, to be role models and show the world how great they are. Don’t we like hearing from and learning from other women (not just men all the time)?  I believe in you. You just need to believe in you, and then go out there and share your story!

Mindy Gibbins-Klein, speaker and founder of The Book Midwife® and Panoma Press

 

vanessa-real-remediesdownload-1Sometimes it may feel like a mans world, but that’s not true. It is the feminine aspect that will cause humanity’s healing. We must teach the men to realise their feminine aspect and embody a healthy masculine aspect within ourselves.  Determine to be the change we want to see in this world. Meet each challenge as an opportunity to grow and let go of old limiting behaviors, this world needs women like you; driven, determined and full of love.

The feminine aspect has deep power and a duty of care. Women are more naturally open, honest, caring and connected to this earth. Hold the world as if it were your newborn. The time for femininity is now; take action, connect and unite. Be courageous, as if the work you will do is the most important thing in the world.

Vanessa Jacoby, Lomi Lomi Practitioner, Co-founder of Real Remedies and SkyLimit. 

#BeBoldForChange

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Win Two Tickets to Hay House ‘Ignite’ 2017 – 18th March, London

The tribe is gathering! Join us on 18 March with the most exciting new voices in spirituality and wellness for a day that will motivate and fulfil you, mind, body and soul.

There will be an incredible line up of speakers including Rebecca Campbell, Mel Wells, Sandy Newbigging, Beth Kempton and Sonia Choquette.

You will learn exercises and techniques that will stay with you throughout your life journey as you expand your mind, free your spirit, nurture your body and nourish your soul.

Go HERE to Win Two Tickets to This Event

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Behind the Brand – Meet Susan from TMC Ventures Europe

Behind the Brand

It’s the turn of Susan Warris-Liepa from TMC Ventures Europe, along with her husband Arnie Liepa, they have built an international distribution and marketing company and they are the exclusive distributors of the Enzymedica Digestive Enzyme brand in the UK and Ireland.

Tell us about yourself and your company…

Like many family owned businesses, my husband and I started our boutique distribution and marketing company because we couldn’t find “good-enough” health product for our needs.

We moved to the States about 20 years ago, and got introduced to a very talented integrative doctor, who used plant-based supplements, particularly digestive enzymes, as part of the repair and healing process for the body. I’ve always been a healthy eater and a fan of natural and organic products, yet had no idea back then as to the wide range of health benefits that digestive enzymes can bring.

As I was in my early 30’s and began to have more digestive issues when eating my favourite foods such as bread, pastry and pasta.  After a pancake brunch, I would need to lie down and take a morning nap. I began to bloat around the belly whenever I had eaten, and found myself drawn to elastic waists and lycra leggings!  It became clear that I was sensitive to wheat and I already knew from a younger age that I had a sensitivity to cheese and milk. The introduction to digestive enzyme supplements was very timely.

When I realized what a difference it made to me personally, to take an enzyme supplement with each meal, I also learnt to cut back on foods that contained gluten or dairy.  I was feeling happier and my belly was much happier. My husband also started to take supplemental enzymes and we saw positive changes in his digestive health – no more acid reflux and not as much bloating after a big meal.

Having experienced the benefits of digestive enzymes first hand we started to research and learn more about them. It was fascinating to learn how vital enzymes are for every chemical reaction that takes place in the body, and as we only have a finite amount of digestive enzymes, it is really important to supplement them to support our health as we age

You may remember from school biology lessons that proteases, amylases and lipases are all forms of digestive enzymes and help the body digest food and assimilate nutrients from proteins, carbohydrates, fats, and plant fibres. Our body needs enzymes to function properly. Not only do we need them for healthy digestion, but we also need them to live as without them we wouldn’t be able to breathe, swallow, drink, eat and digest our food.  Enzymes truly are “the spark of life”.

What had also begun to happen at the same time, was that on my visits home to England I was packing different supplements and increasing amounts of enzyme products to help our family members with various health issues.  Living in the States back then we had access to so many great products that the family couldn’t buy in the UK.

The family used to joke that my suitcase was like a travelling health food store!  As well as helping our own family members with health issues we started getting requests from friends and their family members for nutritional help.  The most common requests were for “something natural to help with my indigestion” and “one of your products that makes me feel better after I’ve eaten”. The more we read and researched the more drawn we were to digestive and therapeutic enzymes as a very natural way to help the body with many different health issues.

What exactly are digestive enzymes?

 Enzymes are complex protein molecules that are manufactured by all plant and animal cells.

Enzymes are some of the most valuable “tools” within our body. We like to refer to digestive enzymes as being like “a pair of scissors” that cut the protein chains of all foods we eat, enabling the nutritional elements to become small enough to be absorbed effectively by the cells of the body.

According to Dr. Edward Howell, pioneer of Enzyme Therapy, “Enzymes are substances that make life possible. They are needed for every chemical reaction that takes place in the human body. Without enzymes, no activity at all would take place. Neither vitamins, minerals, nor hormones can do any work without enzymes”.

We know that good health starts with proper digestion and good digestion relies on the right enzymes in the right amounts being at the right place and time.  As we age we become more challenged by various forms of stress, environmental pollution, chemicals, and our emotional issues. These deplete our body’s natural ability to make enough enzymes to meet the demands of daily life.

In addition, enzymes assist in all chemical reactions taking place in our body; including the regeneration of cells/tissues and the elimination of waste products/toxins as well as supporting our immune system. In short, enzymes make things happen!

How did you get started as the exclusive UK and Irish distributor for Enzymedica?

Digestive enzymes are probably one of the least understood yet most beneficial health food supplements available.  They can make such a positive health change in so many people’s lives, whether adults or children.  It was an irresistible opportunity to be able to bring the highest quality digestive enzyme supplements to the UK.

 We’d been introduced to the Enzymedica brand of digestive enzymes after listening to a presentation by Tom Bohager, the founder of Enzymedica.  Once we tried this brand ourselves (and with our family members in England) we knew this was a far better product than others we had used.  The Enzymedica brand simply wasn’t available in the UK, so my husband picked up the phone and connected with their International Sales Director.  The rest is history………

What were you doing in a previous life?

I studied Food Marketing Sciences at university, and my first corporate role was in the Head Office of one of the UK’s largest supermarkets. My role was product and brand marketing in the food division, so I learnt a wealth of business skills that help me today.  After relocating with my husband’s company to America, I decided to leave the corporate world and follow my passion –  to help people with their health and wellness – initially training to become a clinical reflexologist.

Overtime I opened my own health studio and brought together a team of practitioners, providing a range of integrative health services. This, combined with learning from doctors and health practitioners in the integrative health field led me to an increasing awareness and understanding of using natural, healthy supplements to support my own health.  As I became healthier myself I started to share my knowledge with my friends, family and clients.

My husband has a wealth of business experience in international sales and operations, working with manufacturers, distributors and re-sellers worldwide. So, together our skill sets are very complimentary for our work today.

Why natural?

I come from a family of keen gardeners.  My parents and grandparents both owned allotment plots when I was a child, so I grew up with the taste of fresh, seasonal and locally grown produce. So as far as I’m concerned working with natural products is the only way to go. I’m very interested in health and nutrition, and as a clinical reflexologist I’ve been working with natural health treatments for a long time. There are far too many chemicals and pollutants in today’s world, and so many health problems that are created by eating unhealthy, processed foods.  If I can bring natural, healthy supplements to the UK market place, that help people with their health, then I feel that I’m doing something extremely worthwhile.

What’s your USP? What sets you apart from your competitors?

From a TMC Ventures company perspective I believe that we have four key elements that sets us apart:

Our Partners – our supplier partners are carefully selected using our key quality/ efficacy/ trust/relationship criteria that we have developed over the years of working closely with American manufacturers.  We become the exclusive distributor to the brands that we choose to work with, providing them with a unique UK/European presence.  The name TMC Ventures is not known by the consumer, as they just see Enzymedica UK.

Enzyme Education – Enzymedica, as a company, places a high value on education, which fits very well with our belief that education is key and knowledge has the power to change lives.

Our goal of educating people about the importance of enzymes in overall health keeps us motivated every day.

Our Product Portfolio – we only supply “Best in Class” nutritional products, that are differentiated from anything else in the UK market place.  There is nothing else available in the UK like the Enzymedica digestive enzyme supplements. The Enzymedica products are anywhere from 5 to 20 times higher in efficacy than any other enzyme supplement available on the retail shelf. This makes Enzymedica supplements by far the best value in terms of price per capsule. Enzymedica has won over 50 awards in the last decade (awards from both retailers and consumers alike). Enzymedica continues to be the best selling digestive enzyme brand in the USA (as measured by SPINS a 3rd party market research company)

Our Customer Service – we are a family owned/run company and we work hard at doing our very best in caring for our customers.  We treat our customers like we want to be treated and have built some wonderful relationships & friendships. We stand behind the Enzymedica brand and offer a 100% money back guarantee.

From an Enzymedica perspective they have many great points that set them apart from other enzyme supplement companies:

Enzymedica are known as The Enzyme Experts. Creating proprietary blends of high quality enzymes – nothing else out there like these enzyme products.  Highest potency products, 5 – 20 times the effectiveness of any other enzyme brands.

Unique technology called Therablend™ – multiple blends of enzymes that work at all Ph’s and all temperatures in the body.

Most manufacturers use just single strains of enzymes, i.e. a single strain of protease, or a single strain of lipase. Each enzyme strain only works at a very specific pH and temperature. Enzymedica uses their unique Therablend™ technology, to include enzyme strains that work at every pH and temperature in the human body. This allows them to works 3 x stronger and 6 x faster than other enzyme products. So, due to this blending technology Enzymedica is always the best value for money (amount of enzyme activity per capsule).

Vegetarian, Vegan and Kosher ingredients – no fillers, flow agents or excipients.

Award winning company –  In the past decade, Enzymedica has received more than 50 industy awards including multiple Better Nutrition Magazine’s People’s Choice Awards, many Best of Supplements Awards and numerous VITY and Nexty Awards.

Green initiatives at point of manufacture – As responsible members of the business community, we desire to leave the environment better than we found it. At Enzymedica, we understand that there is an emissions footprint associated with our business operations. We partnered with Green Mountain Energy Company to take a leadership role in calculating and offsetting 100% of the total calculated carbon dioxide (CO2) emissions associated with our annual electricity, corporate owned vehicles and corporate air travel. Through this process, Enzymedica is taking responsibility for its share of CO2 emissions and has committed to being part of the solution to global warming.  By means of these initiatives, Enzymedica’s business operations since 2009 have been “carbon neutral.”

  • Corporate Facility Improvements and Responsible Commitments in Day-to-Day Operation:
  • 113 solar panels to reduce C02 emissions and conserve thousands of kilowatts of energy each month
  • “Carbon Neutral” Certified by Green Mountain Energy, with continual offset of carbon footprint including facility, vehicle and air travel emissions
  • Solar block shades installed in all office windows
  • Low energy fluorescent lights throughout the facility
  • Facility built using all recycled steel
  • Volatile organic chemical (VOC) -free paints, drywall and carpet
  • Motion detection lights throughout the building hallways, offices and restrooms
  • Virtual IT servers to save in electric usage
  • Recycled paper used for packing and shipping
  • Green Seal Certified® and environmentally friendly cleaning agents used

Community Support and Educational Outreach – In 2009, the Enzymedica Founder, Tom Bohager, founded The Autism Hope Alliance (AHA).  See http://autismhopealliance.org/

The Autism Hope Alliance embodies hope for families facing the diagnosis of Autism through education, financial support and volunteerism.

  • The Autism Hope Alliance is the first non-profit foundation for Autism to emerge from the natural foods industry.
  • Providing Hope and Help for Autism Families

Annual sponsor of several other noted non-profits within the autism community, including Generation Rescue, Talk About Curing Autism (TACA), and AutismOne. Enzymedica also donates to Vitamin Angels, which provides vital nutrition to individuals and families in need.

(Scientific research has discovered beneficial links in using digestive enzymes to help re-balance the gut-brain connection.)

What kind of feedback have you received from customers?

We have a rather unique situation in that choosing to create an international Distribution & Marketing company we have two sets of customers; our wholesalers and retailers (mainly independent health food stores) and a growing base of end-user customers, who purchase direct from our web-site

Customers love the Enzymedica products. Once they try them and get a positive health benefit we get plenty of repeat purchases and customer referrals.

We get to hear customer stories on a regular basis, and to know that the Enzymedica supplements are making a positive difference in someone’s health is extremely rewarding.

It’s not just the adults with their digestive health problems; indigestion, acid reflux, wind and stomach cramping; it’s hearing about a child’s health that has improved dramatically after taking an Enzymedica product.  Those customer stories are so heart-warming.

What’s the next big launch / project coming up for you?

At the beginning of April, we’re introducing two new Enzymedica products, BeanAssist™ and LypoGold™, at the Natural and Organic Products Expo.  This show is the UK’s biggest trade show for buyers from health food stores. We also get to meet nutritionists, dieticians and pharmacists – it’s a great event for the British natural health industry.

What’s your big dream?

To have digestive enzymes as well-known as vitamins and minerals. Through education, to help the British public gain awareness and understanding about the critical importance of digestive enzymes. Increasing the understanding that enzymes are essential for the long- term health of everyone that eats cooked and processed foods, and how Enzymedica is a truly best-in-class product, that makes a real difference to our digestive health.

To spread the educational word about the benefits and value of taking digestive enzymes on a daily basis. To have Enzymedica enzymes be a first-choice purchase, when people are looking for a natural alternative for health issues like indigestion, bloating after meals, digestive health problems and food intolerance issues. To know that even more people are finding digestive comfort by using the Enzymedica products.

 Where can we find your products?  Independent Health food stores, all Revital Health Food stores and select Whole Foods Stores stock the retail range of Enzymedica supplements.  Other Enzymedica supplements can be found at www.enzymedica.co.uk

 

FB: https://www.facebook.com/EnzymedicaUK/

T: https://twitter.com/enzymedicauk

 

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Award entry guidelines for Therapists & Coaches

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We are excited that it’s AWARDS time of year again.  We are pleased that Medichecks are our premier sponsor this year as we believe it is so important to take responsibility for your own health and wellbeing.

Here’s where you can see our judges line-up and some general info

We introduced the Therapist and Coaches category because we so wanted to recognise the work of the great holistic therapists and coaches in the UK.

Of course our judges can’t visit everyone for a treatment or a session (sadly) so we will be relying on what we see from your marketing and importantly your testimonials, if you are entering this category, please provide us with as much detailed information about the work you do, and also some recent testimonials, case studies for your work.

We had a great response in this category last year and look forward to this year’s entries!

We encourage you to get your fans and clients voting for you – readers votes go into the mix too!

ENTER HERE

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Tell You What I Really Really Want

Are you satisfying your ideal client’s needs?

It seems like an obvious question but if you have a brand or a business, for it to be successful you need clients, a community, supporters and buyers. It never ceases to amaze me the amount of people who set up a business without first ensuing that their product or service is going to provide a solution to a problem that others are experiencing, or provide education, inspiration et al.

We’ve all seen nervous business owners on Dragons Den explaining just how brilliant their new invention is, whether it’s a widget or a new style of roller skate, we’ve seen lovely people display their tea towels printed with their poetry or offering the high net worth celebrities a teeny share in their distributer brand, when they don’t even own the IP! Obviously, they don’t get the investment… on a much smaller scale I’ve seen people launch into marketing their brand without first checking what ’need’ it provides.

At its most basic this is a case of doing some market research before you launch if possible, if you are intending to open up a sandwich shop in your locality, check first that there isn’t already four similar shops, or at the other extreme check that there is demand, if there are few businesses in the area, there may not be a need for takeaway food…

It seems obvious with the above example but not so clear for those working with their heart centred brand. Therapists, practitioners and life coaches would all do really well to ‘test’ their offerings before they invest in marketing. Ask your ‘followers’ whether they may be interested in a workshop with you BEFORE you invest in the expensive function rooms. Ask your colleagues and your social media network whether they would buy your online course BEFORE you film it and invest in paid marketing.

The big brands are good at this of course; some of the really big companies do extensive market research before a product launch to ensure they are meeting their customer’s needs. Big supermarkets discover that there are more people with allergies and so they introduce ‘Free From’ ranges. Amazon recognise that we want our goods practically instantly, so they offer same day delivery on many items… Apple are especially interesting as they created a whole raft of products that no-one even knew they ‘needed’ or wanted till they had been created… (and now few can live without them!).

You may be aware of Abraham Maslow’s ‘Hierarchy of Needs’. It’s a motivational theory in psychology which shows a five-tier model of human needs, usually depicted in the style of a pyramid. Maslow wanted to explore what motivates us, and found that some needs seem to take priority over others. Understandably our basic need for survival is at the bottom of the pyramid and then as the pyramid goes up we move past the basic needs (deficiency needs) into the areas of growth, where we look for self-fulfilment. Of course, we don’t look to ‘higher needs’ until our needs at the most basic level are satisfied.  

It’s really worth asking yourself, what level are my ideal clients at? If you are working in the area of personal development, holistic health and wellbeing or spirituality, it’s likely that you will want to appeal to those people who generally have a satisfactory level of basic needs (apart from when life tips up of course and brings divorce, crisis, bankruptcy et al) and are moving into the territory of becoming ‘self-actualized:

  • They have their biological needs met, so they have food, drink, warmth, shelter, sleep etc.
  • Their safety needs are met, so they have stability, and don’t live in fear.
  • Their need for love and ‘belonging’ are met, they have friendship, intimacy and can give and receive affection, they have a sense of community.
  • Their ‘esteem’ needs are met, so they have self-respect and respect from others, in some cases they have made achievements, and have reached a certain status.

Only then do people move towards the ‘self-actualization’ needs to reach their personal potential, to seek personal growth, spiritual growth, to find meaning in their life etc.

You can read more about this in an excellent article from Simply Psychology.

The image below is from this article.

McLeod, S. A. (2016). Maslow’s Hierarchy of Needs. Retrieved from www.simplypsychology.org/maslow.html

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Image featured on www.simplypsychology.org

 

In this article Saul McLeod states that…

‘Although we are all, theoretically, capable of self-actualizing, most of us will not do so, or only to a limited degree. Maslow (1970) estimated that only two percent of people would reach the state of self-actualization.’

How fascinating! I’m guessing that if you are reading this via my website you probably consider both yourself and your clients to be at the top of this pyramid, so it’s important to ask yourself where are your ‘ideal clients’?  Who are the people that you are here to serve? How can your product or service best ‘satisfy’ the needs that those people have?

Check out Maslow’s theory in more detail and ensure you know what YOU want and need, and where you are at in the pyramid, and then get clarity on who you can help, who can you motivate? Who needs the skills you are offering to teach, or the treatments you can provide?

When you know, it will easier for you to find out where those people are, ask yourself what they are likely to be reading, where they are likely to be hanging out, then it’s easier to become more visible in the best arena for you.

So, I’ll tell you what I really really want. I want you to get more visibility for the excellent work that you do, don’t hide your light, make sure the people who need you know that you are there. If I can help you get your message out to wider audience, get in touch.

 

Thanks to McLeod, S. A. (2016). Maslow’s Hierarchy of Needs. Retrieved from www.simplypsychology.org/maslow.html

 

if you want help getting clarity on your ideal clients and what they really want (and how you can best offer it) we have limited slots available for Power Vision Strategy Calls… spend 60 mins of ’1 to 1′ with me to move you and your business forward.

Save £50 – Just £197 special promotion.

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Check out the testimonials here and see what it can do for you>>

2017-proud-sponsors

Meet…Vanessa from Real Remedies – Proud Sponsors of the 2017 Platinum Awards

We are thrilled to announce one of our sponsors for our 2017 JANEY LOVES Platinum Awards is Real Remedies, natural remedies that work with the chakras for attaining greater sensitivity, awareness and balance in our lives.

real-remedies

“I love to drink the third eye and crown chakra blends on a spring evening, they are so relaxing and help prepare me for my mediation practice”

Vanessa Jacoby – Co Founder Real Remedies

Real Remedies was born from Vanessa Jacoby’s desire to share her awakening with others. Disillusioned by working in a city bank, she embarked on a journey of self discovery, which led her to yoga, mediation and the healing arts. She was introduced to the power of natural remedies when as a young girl, her mother gave her a herbal remedy for an abscess, and within three days the abscess had gone and never returned. From then on Vanessa’s interest in alternative medicine grew and she began making her own tonics at home, for coughs, colds and flu and continued learning about how to heal the body naturally.

Amongst many other magical things, she started to sense her relationship with plants and was called to design special blends that worked specifically with the Chakras.

A mother of 2 little ones, an ardent yogi and intuitive masseur, Vanessa is passionate about self-realisation, awakening and conscious community. She is also co-founder of The SkyLimit Centre, a company dedicated to growth, empowerment and awakening.

Discover all about Real Remedies great selection of teas, tinctures and tonics at:

www.realremedies.co.uk

 

 

janey

Global Woman – I’d Love Your Vote!

I’ve been lucky enough to be nominated for the GLOBAL WOMAN AWARDS. I love inspiring you all to follow your dreams and make an impact in your own unique way and am proud to be included in this group of brilliant and inspiring international women.  I’d really love your vote!

Go HERE to VOTE>>

Thank You!

You can read my interview with Mirela Sula of Global Woman Summit HERE>>

love

Love Yourself First This Valentine’s Day

Here’s an update of a post I wrote last year about self-love for Valentine’s day…

Whether you are happily loved up this Valentine’s day, happily single or actively searching, one things for sure, unless you love yourself it’s going to be more difficult to have a healthy happy relationship with someone else. This may sound a little cosmic but I’d urge you to ask yourself how intact your self-esteem is?

Our children are constantly bombarded with messages of needing to look more ‘cool’, and look up to size zero models. When there’s an increase of self-harming in teenagers, and increasing depression, anxiety and suicide rates – surely our self-loathing has gone too far? I’m not suggesting that we all become vain and arrogant and ‘worship’ ourselves, but we could practice gratitude, a spirit of thankfulness, and recognise that we aren’t born with a lack of self-love. How many babies and young children berate themselves? None! They are immensely pleased with themselves. Low self-esteem is a learned trait, but we can ‘unlearn’ it and if we want to really experience love, it’s essential to practice self-love, or perhaps it would be better to see it as ‘self-care’.

Angela Bradshaw is the author of ‘Be in Balance’ and she says ‘When you practise being kind to yourself as a default ‘attitude’ to life, you can then be happier too – not overburdened or overwhelmed because you are being responsible to yourself first!’ 

You may have seen the rather odd phenomenon across blogs and documented in the women’s pages of daily newspapers about ‘Mirror fasting’. It’s a new craze started by a blogger who was concerned she was obsessed with her own appearance. But I’d like to encourage everyone to look in the mirror more often – but not in the name of vanity, to worry about your wrinkles, commiserate about greying hairs, or pull faces to tighten your jaw, indeed I think we should be looking in the mirror in order to be appreciative, to show love to ourselves as we really are.

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Louise Hay, dubbed ‘The Queen of New Age’ by the New York Times, after writing ‘You Can Heal Your Life’ in 1984, (it’s sold over 35 million copies), owns the extremely successful international publishing company Hay House and is a strong advocate of self-love. Louise believes in affirmations and is a great advocate of what she calls ‘Mirror work’ – looking in the mirror several times a day and saying ‘I love you…..(and add your name). Just try it a few times (in private is fine) and you’ll realise how tricky it can feel. Most of us are so conditioned from an early age to be self-critical, and have low self-esteem because we feel we don’t look ‘attractive’ enough or we’re not in some way ‘good’ enough.

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Hay House author David Hamilton has written books on kindness including the excellent book ‘The Five Side Effects of Kindness’, and he looked at the science of how the mind affects the body in his book ‘I Heart Me’. David says…

‘It’s so hard for most people (to love themselves) for two reasons. One is that they don’t know what self-love actually means, which makes it difficult knowing what to aim for, and two, that a lack of self-love is deep-rooted; mostly it’s a consequence of learning and experiences in the first 6 or 7 years of life.

 

One simple trick, that doesn’t require any effort like thinking positively, is to notice your body language. Your muscles always betray how you feel about yourself as you go about your day. So, at least 2 or 3 times a day, simply notice how you’re sitting, standing, walking, or interacting. Then shift your body language to something that says you feel good about yourself. If you do this consistently, you will start to shape your brain wiring for a more healthy sense of self-love.’

So if you are feeling a bit ‘Billy no-mates’ this Valentine’s day treat yourself to some self -love – go on…you’re worth it!