Health and Home on Property Radio

 

I’m pleased to be in the line-up of presenters for the brand new radio station Property Radio, it’s the first station of its kind to cover all aspects of property but also lifestyle, it’s all about your home, your holidays and your health.  My show is called Health and Home and covers all aspects of health and wellbeing sustainability and eco living. It’s a great opportunity for me to bring you some great guests, info and tips across a whole range of topics.

You can hear Property Radio on DAB in London every Sunday in association with Fix Radio between 12 noon and 6pm, for the rest of the week you can listen via www.propertyradio.co.uk

The schedule on Sundays features:

12 – 2  Jenny and Rob Ellice

2 – 4  Janey Lee Grace

4 – 6  Sharron Livingstone

I’m thrilled that I pitched out and asked for help and it came to me in the form of the fabulous Carla O’Shaughnessy who is helping me produce and is also my eco news expert. Carla worked for many years in PR for lots of big companies including a short radio stint at Virgin Radio (we think it was just after I left!) and is loving helping to find interesting guests and sustainable news.

My other regular contributer is therapist, practitioner and emotional wellbeing expert Rosalyn Palmer, she is the author of ‘Reset! A Blueprint for a Better Life’. Rosalyn is going to be looking at a whole range of issues around our mental health and wellbeing.

Pic by Ursula Kelly

We have some great guests lined up including Georgina Wilson Powell founder of Pebble Magazine, a publication dedicated to sustainability, she will be encouraging us all to recognise the ‘Small change big difference approach’. Many of our guests have remarked on the impact of The Blue Planet TV series on their work and business, it seems that it’s really hit the spot and given us all a wake-up call that we need to start taking care of our oceans.

One powerhouse of a woman making a difference is George Wyatt founder of Wyatt and Jack who reclaim plastics and fabrics from deckchairs and bouncy castles, from these she creates fabulous one off bags and accessories. One of her first big commissions was for the SAS, but that’s not the army, its Surfers Against Sewage.

We will be looking at how we best use our resources and as it’s World Toilet Day soon we are speaking with Junaid Patel from FreeFlush, who help us find ways not to waste our sparkling clean water. And onto sustainability in buildings, Val Bagnell from Apex Airspace talks about utilising airspaces to help the housing crisis, and Christian Engelke discusses the possibilities of low carbon alternatives to gas boilers.

We will look at our shopping habits too, everything from how our weekly shopping might change to become more sustainable in the future with our upcoming guest Kevin Flynn from Thoughtworks, through to Jennifer Georgeson from SoJustShop, and John Pritchard who is the founder of a sustainable eyewear brand PALA.

It wouldn’t be health and wellbeing without a look at nutrition and Louise Mercieca will give us some healthy food swaps while Claire Lyons from Frugal Family tells us how we can save money and the planet. Of course it will be difficult for me to present a show without talking about ditching the chemicals and in addition to flagging up personal care products we will definitely be looking at how you can clean your home without potentially toxic chemicals – I’m hoping to interview Andrew East from Nu-eco, an amazing range of natural non toxic biodegradable cleaning products – who doesn’t want to know exactly how do you clean the loo without scary chemicals?

 

 

Our special guest on the first show is Georgina Wilson Powell founder of Pebble Magazine, a stylish sustainable magazine.

Make sure you follow us on Twitter @propertyradio and feel free to let us know if you have a great feature idea for Health and Home on Property Radio 

Special Promotion on the Small Business Legal Academy

ONLINE ENTREPRENEURS, COACHES, CONSULTANTS, EXPERTS, & SMALL BUSINESS OWNERS…

Cover Yourself Against Legal Vulnerabilities You Risk Encountering in Your Small Business!

Have you got your ducks in a row when it comes to your business? Recently I recommended Suzanne Dibbles excellent GDPR pack and now Suzanne has asked me to let you know about a special promotion for her Legal Academy. If you bought the GDPR pack you will by now know just how invaluable it is and so will be delighted to get an even further discount on the Legal Academy, if you didn’t buy the GDPR pack you will be pleased to know it’s included!

The Legal Academy contains over 70 templates, video guides, checklists, case studies, action plans and an 8-week email course that walks you through the most important legal issues that are likely to affect your business.

Thousands of small business owners have been helped by it. These materials are primarily for people based in the UK and all of the templates are subject to English law. However, many people use the templates who are not based in the UK particularly where they have international clients, as English law is the most popular choice of international law and many of the templates in the coaching module (e.g. online programme terms and mastermind contracts) are simply not available elsewhere.

You will have immediate access to over 70 template legal documents, such as Terms of Business, Freelance Agreement, GDPR Compliant Privacy Policy, Social Media Policy, Employment Agreement, Online Programme Terms, Copyright Notice, Website Disclaimers and many more – all of which are about areas that ARE going to be hugely important to your small business – and which you know have been drafted by a real expert but which are in easy to understand, jargon-free language.

You also have immediate access to over 20 checklists, over 20 video guides, over 20 factsheets, case studies, a back catalogue of monthly webinars and a Confusion Free Guide to Business Law manual – again, all of which will be hugely relevant for your business.

For the rest of this week (until this Friday 26th October) Suzanne is offering the entire materials with six months of updates for 70% of the usual price, namely £197 if people have already bought the GDPR pack, or £297 if they haven’t yet bought the GDPR pack. (The materials include the GDPR pack).

Go here to get your special offer Legal Academy>>>

Purpose by Jessica Huie MBE

Whats your purpose? I’ve written a lot about this, as I meet so many people who know there’s something more for them but they just can’t seem to locate it within the chaos and the overwhelm. They find themselves asking…is there something more? And do I count? I loved interviewing Jessica Huie MBE for Hay House radio recently; Her own journey to finding purpose is hugely inspirational. The book is called Purpose, Find your truth and embrace your calling. (Hay house)

You may know of her of course, she is the founder of JHPR, an award-winning PR agency, (she has worked with Simon Cowell and Meghan Markle no less) and she is the creator of Color Blind cards, a multi award winning multicultural greetings card company which drove an early conversation around the importance of ethnic representation in retail and became the first independent brand to secure a high street presence in Britain for multi-racial cards. The Evening Standard called her one of Britain’s ‘Most inspiring Entrepreneurs’ and she sits on Glamour magazine’s Power List as one of the UK’s most influential women

Jessica is brutally honest about the impact of caring for her father as he died, and the fact that despite having what most people would call the ‘perfect’ career and lifestyle, she realised she has been a control freak and a relentless workaholic perfectionist. Her life transformed when she realised that we are not merely our bodies, and the importance of reconnecting with our true selves.

Jessica has also done lots of work to help female entrepreneurs scale up their business and be authentic in their visibility – so you can see why I felt so connected!

I asked Jessica what our starting point should be if we find ourselves constantly busy and yet not ‘connected’ with ourselves, unhappy, unfulfilled and knowing there is something more.  She suggests that should start by recognising that we need to ‘positively disrupt’ our lives, be honest and real, don’t use the ‘PR’ spin.  The truth is we all use our ‘stories’ to excuse ourselves from moving forward, so many of have the ‘imposter syndrome’ and while the exterior  seems shiny and productive, underneath we are struggling and barely coping.

Jessica says we should ask ourselves what makes us happy? What lights us up?  It’s important because once we are aligned with our truth, that’s when we get into the flow.

The book opens with a quotation from Ernest Livingstone Huie (Jessica’s Dad)

‘Some of us on this earth are the candles and lanterns, flickering lights reassuringly pointing out the way in the bends within this vast funnel which is life on earth’.

So have you found your purpose?
Purpose Find your truth and embrace your calling by Jessica Huie is published by Hay House
Purpose: Find Your Truth and Embrace Your Calling

If you want more clarity on your purpose in your brand check out this one day workshop

Platinum Awards announcement ceremony at Go! Organic – London’s exciting new festival

The GO! Organic Festival is an amazing new weekend event celebrating the very best in organic, sustainability & healthy lifestyles, right in the heart of London and it’s where I’ve chosen to announce our 2018 Platinum Award Winners!

8 – 9 September 2018 at Battersea Park, London

This event embraces and celebrates the importance of organic and healthy living. Momentum is gathering amongst consumers and the GO! Organic Festival aims to educate, inform and entertain, and has the potential to be one of the most important marketing platforms for the organic sector in the UK.

A fabulous celebration showcasing  an incredible eclectic mix of entertaining and informative talks, celebrities, great music, awesome food, hands-on experiences, learning, inspiration, colour, themed areas and good old-fashioned fun.

 

The Organic Marketplace will host the best certified food, drink, clothing, beauty and lifestyle brands with 15,000 paying visitors over two days.

Book your tickets in plenty of time, remember you can bring the family BUY TICKETS

We will be hosting an exclusive invitation only VIP reception and live streaming our winners announcement …

Have you entered yet?

There are different levels of entry and if you enter at premium level this includes maximum exposure with a personal showcase blog, a showcase snapshot on UK Health Radio Show (200,000 unique listeners per month) and a personal video feature of your product presented by Janey and promoted via Janey Loves and UK Health Radio social networks with a combined reach of 100,000+ people

Please note we invite entries from all natural / eco products (not just 100 percent organic!!) We also welcome entries from coaches therapists and well being authors too.

Our categories are as follow (please note there will be sub categories in some of the sections):

SKINCARE AND BEAUTY

HAIRCARE

HEALTH AND WELLBEING

MOTHER AND BABY

FOOD AND DRINK

PRACTITIONERS AND THERAPIES

HOME/GARDEN AND PETS

CLOTHING AND ACCESSORIES

WELLBEING CHARITIES AWARD

NATURAL AND ECO STORES

ETHICAL AND ECO SERVICES

BOOKS

It’s easy to enter, select your preferred entry package and after payment you will receive all the details you need including your ‘Readers Vote’ button.

I look forward to receiving your entries and helping you get more visibility

ENTER THE AWARDS HERE>>

If you’re an organic brand then you don’t want to miss this opportunity!

If you’re an organic brand that wants to exhibit at the festival it’s a great opportunity to sell direct to thousands of customers, get product feedback and meet trade buyers in a consumer environment. There are different options available to have a stand at the festival  let me know if you decide to exhibit! – all details can be found here>>>

Don’t go breaking my heart! your urgent action needed

Due to the new GDPR rules which come into play on May 25th we need your permission to be able to be able to continue to email you, I’m sure you have been sending out emails to your list and are probably feeling equally frustrated if people are deciding to…deal with it later!

As you know I send you emails twice a month max usually, and love being able to communicate with you about blog posts, special offers, competitions, events I am speaking at etc, if we stay connected you will be the first to hear my news.  (watch this space I am soon to be launching a low cost way of helping you gain more visibility for your business)

You will have been sent an email from us asking you to do a ‘one click’ action to keep signed in, but I’m guessing it may have in some cases gone into a spam folder or promotions folder. SO if you can’t see the email and do the one click thing, please would you consider signing up again…it will only take you a minute…  HERE

I SO hope we can continue to stay connected.  Of course if at any point you wish to unsubscribe you can easily do that too.   Just a note also to say that we NEVER sell data, please do check our privacy policy and we are registered with the ICO.

Don’t go breaking my heart! Please stay….

Once again, check the email which came recently, click once to stay with us, OR if you can’t find that or you don’t mind signing up again (will only take a minute) please click here 

 

Why Should You Enter Your Product or Service for An Award?

 

Want more visibility for your brand? 

Why you should enter your natural / organic sustainable product or service into an awards programme….(not just mine. Though I hope you do take a look!)

I LOVE awards, running them, presenting them and receiving them, and I hope to convince you that as part of your marketing, entering your products or services into some kind of awards can be hugely beneficial towards building your personal brand. It’s not only about winning…of course one would hope that you might win every award you enter, but I hope to show you that whether you get the gong or not, it’s worth getting into the running.

Why am I the right person to convince you?

I run the JANEY LOVES Platinum Awards for natural products and services, it’s been running for 5 years and I think it’s fair to say that we have helped to make a lot of natural brands, therapists and authors very proud, but also helped many of them get increased visibility, sales and kudos for their entries and winning products.

But this isn’t just about my awards, there are lots out there and I would encourage you to look into the best ones for your niche, (they do say the riches are in the niches…wait a minute that doesn’t rhyme!) and of course you can enter more than one, the more the merrier.

It’s not only my own awards that I have been involved in, I have been a judge for several awards in the last few years, including ‘The Best You’ Personal Development Awards, The Natural Health Magazine Beauty Awards, the UK Bloggers Awards, and I’ve been the presenter at lots of award ceremonies too including The Natural Health Awards, The Federation of Holistic Therapists, and every year I present the FreeFrom Skincare Awards. I’ve also been a co-presenter at The Green Awards, The Pea Awards, and more…

In addition I’ve been the recipient of  several awards, you could say an ‘award’ kick-started my career in a few ways, I won an award for the first radio shows I did, the Gospel Show on what is now BBC London, and around 12 years ago I got an Amazon number one best seller for my first book which also won an award. I’ve been awarded Number One in ‘Who’s Who in Natural Beauty’ industry yearbook for three years running, and just last year, I was thrilled to win an award I hadn’t even entered, having been nominated and winner of a ‘Positive Icon Award’.

So I’ve been there, done it – got the t-shirt! I’ve seen the benefit of awards from a few different angles, and I’d love to encourage you to take the step if you are thinking about entering awards and raising your profile.  Trust me entering awards can be good for business!

So which awards will you enter and why?

Sometimes this is obvious of course, if you have an excellent new beauty product you may be thinking of The Beauty Shortlist, if it’s a natural beauty product, the Natural Health Magazine Beauty Awards are great, if it’s specifically ‘Free From’, then the FreeFrom Awards are for you. If your product or service could fit all of the above, if it’s health and well being, organic, natural or eco, or if you are a therapist, coach or well being author, then I hope you will consider entering the JANEY LOVES Platinum Awards!

Because I am always passionate about looking at the holistic picture we are a bit different from other more ‘niched’ awards in that we have lots of categories and sub categories so there are lots of opportunities. 

So do your research as to what awards you’d like to be part of, and check out your competitors, what badges are they currently displaying?

Clarity on your USP

In order for you to decide which awards and which category to enter it’s super important to have clarity on your USP, that may seem obvious, you may be thinking, ‘of course I know my unique selling point’… it’s that I have a great facial oil, excellent supplements, or it’s that I offer reflexology, or I’m an NLP life coach…but are you really aware that YOU are the brand?

As you may know I have written a book called ‘You Are The Brand’, and I’d like to encourage you to think a little more about your USP – I call it your ‘YOU-nique brilliance,’  Go back to basics and ask yourself – ‘What’s really unique about my brand, my service? What is it that makes people buy from me?’ We all know people do business with those they like, know and trust, and it’s especially true that if what you are selling is health and well being, whether that be products, advice, coaching or treatments, then it’s even more important to recognize that YOU are the brand, in order to like know and trust you, your clients and community need to see you, they need to know something about you.

Ask yourself….Why did you start your business? If you are working in some kind of holistic business it’s likely you came into the work, not because you wanted to make big bucks – (though I sincerely hope you will be financially abundant), but in most cases it’s because you want to make a difference, you want to help people, make them well, improve their mind-set, or whatever it is you do.

Ask yourself….Why do you do what you do?  Its sometimes called ‘the big why’ – this is your story and it can be more important than you think.

Getting real clarity on your ‘big why’ is really critical I think for you to realise that you are the brand and that you can share something of your story in order to resonate with your clients.  What’s this got to do with marketing your products and services entering awards?  Well everyone loves a back story, we’ve all seen Britain’s Got Talent, and The Voice, before the performer comes out on stage, the audience are treated to a little film. A behind the scenes of their life, it’s often there that we learn that they have had some hardship, or that they have a lifelong goal of performing. In some cases we are on their side before we have heard a note, if they do live up to expectations, we are rooting for them and when it comes to the voting they get our vote, back stories can be very persuasive, why?

‘because emotions not logic inspire action’

You may be thinking, ‘This doesn’t apply to me, I have a brand making organic skincare, or I’m a reflexologist …so it’s not about me, it’s about the creams or the treatment.’  Well I’m sure it doesn’t take me to remind me that there are literally millions of organic skincare brands, which is great news by the way according to the soil association the organic market has grown massively.

If you are an author, a coach, a therapist, you will probably have felt a bit daunted at one time because there are so many people offering the same message, or treatment or method,  But there’s only one YOU, and your own story, your big why is part of your USP, it sets you apart.  So get absolute clarity on which bits of your story are relevant and you’d like to share and ask how that relates to the products or service you want to see promoted. Perhaps you trained as a hypnotherapist after you had been transformed yourself. Perhaps you created gluten free snacks because you couldn’t find any that your child with gluten intolerance enjoyed. One of the entrants to the Platinum Awards last year was working full time but wanted to do more aromatherapy treatments, taking the step of entering the awards and winning, gave her the push she needed to create her own products and set up her own treatment rooms.

Ask Yourself

What is my specific USP, what sets me apart? 

If I did win an award, or get promo for one of my products or services which would I prefer it to be? 

Which of my products or services is my ‘hero’ product that sums up my unique niche? 

Some award programmes allow you to enter up to three, or even more, but more isn’t always better, it’s about getting the right one that stands out and sets you apart.

To win or not to win

Once you have done a bit of research on awards you could enter, you will need to choose which product to enter, obviously if you only have one product this is easy, but if you have several, make sure you choose something that stands alone, with its own unique features, something innovative or unusual.

Always think about what category you are entering, and what your competition will be.  However it’s important not to stress too much about the category you are entering. Last year in my Platinum Awards for natural and organic products and services, the Hayo’u face restorer massage tool was entered into my awards, it’s a unique jade ‘stone’ that is used to increase circulation and make your skin look younger, they entered it into the skincare and beauty category, but while our judges all loved it, it didn’t seem to ‘fit’ ‘with the other skin creams and oils etc. so we literally created a new category for it, the most innovative skincare product, and of course it won! 

First impressions count

Think about the judges and testers who will be receiving your product, chances are they will get a whole bunch of products to test and it can become overwhelming, this is your opportunity to ask yourself whether your packaging, your USP, directions on how to use your product etc. are really clear and concise. Put yourself in the position in your mind of a judge who has been asked to judge your product. Close your eyes and imagine someone opening up the package, with no previous knowledge about your brand, what does it tell him or her at first glance? If there is a marketing flyer or supporting material with it how does that look? Before she even tries the product will it be clear to her exactly what the USP is, why it should potentially be an award winner?

Let’s imagine for example that she is judging the ‘moisturisers’ category for a beauty / skincare awards, if she is sent 25 creams to sample, the chances are she will in truth make her decision on a variety of things, not just the efficacy of the cream, similarly if you are entering health and well being supplements into an awards programme, the person judging may not be ‘suffering’ at the start of the process, and with only a month or so to judge a bunch of products it’s unlikely they will be able to really testify to the product making a huge difference.

These examples show the importance of how your product stands out. In the example of the moisturiser, if that’s what you intend to enter, ask yourself is the packaging nice? Does it have any ethical credentials, is it biodegradable or recyclable? Ask yourself is your product clearly labelled, is the ingredients list clear? If it is free from parabens, preservatives, sodium laurel sulphate does it say so? Does the cream smell nice, is it easy to apply? Is it obvious how much is needed? Is the price point commensurate with the luxuriousness or otherwise of the branding? Are there any marketing materials that sit along it? Are there videos to show how it’s used or client case studies?  The latter is even more important for vitamins and minerals, in addition to being able to easily read ingredients, ensure that you comply with regulations and again, if one of the USP’s is that it is free from fillers, artificial colours and preservatives, make that’s clear in supporting information and client testimonials.

If you are an expert, a therapist or coach then you have to find a way to present your work to the judges, this can be tricky of course, in many cases they won’t be able to come and sample your treatments or take your online programme, but again some of this is intrinsic in the first impressions.  

Let’s imagine you are a therapist and are entering as such, perhaps you offer aromatherapy treatments and also have your own range of aromatherapy oils. You could send in a document detailing what you do, how much you charge and send a link to some testimonials from clients.  In my opinion that would be the absolute minimum and you may not stand out.   Again put yourself in the position of the judge who is trying to read between the lines.  Firstly they would need to see an image of you, as we have already said first impressions count, so create a ‘one page’ doc which includes your image, your ‘mission statement’ your credentials, a brief description of your treatments / programme and then add in some concise case studies, preferably with a head shot too, remember this isn’t for publication, but the judge needs to be sure that your case studies / testimonials are from real clients. Remember we do business with those we like, know and trust, and in order to like, know and trust you we need to see you!

Before you enter, get your ducks in a row!

You’ve already identified your ‘hero’ product or programmer or service, the one that you would like to get recognition for, and ask yourself if it’s ‘entry ready? Does it stand out, does it do what it says on tin, and importantly does it actually say what it does on the tin? What is the marketing around it like? 

Will it wow the judges?   

Are there any tweaks you can make to the presentation that could make a difference? I’m not talking about going back to the manufacturers and repackaging (unless that’s the stage you are at), I’m taking about little things like having a well-designed postcard that comes with the product, that gives some info about the brand, includes your Social Media addresses etc.  On that note it sounds obvious but always include your contact details in with your parcel that includes your products, for a judge who is receiving a whole batch of stuff, if your contact name is different to the product name don’t make them waste valuable time searching for you online or via their email, make sure they have the brand name, the product names, and how to contact you both by email and on Social Media.

If your product is unusual, could you add in a really nicely designed simple ‘instructions’ guide…if you are entering purely by email, perhaps in the case of a therapist or app creator who is sending everything virtually, then give the judge a clear easy ‘one click’ link that goes through to a video to see you in action or to access your app. 

Make your entry stands out, and don’t forget, ‘YOU are the brand’ in most cases it isn’t just about the pot of cream, the mascara, the supplements you are entering into an awards programme, it’s about the whole picture, the brand.  So ensure that the judge can see at a glance who is behind this brand, what is the ethos?

I love encouraging new ‘one man band’ type businesses alongside the well-established ones, but if I receive a small inexpensive organic moisturizer that perhaps says…. raw organic hand cream, I may well sample that and love it, but how much more engaged will I be if the cream arrives with a bit of background info explaining that the creator couldn’t find the right cream to help her dry sensitive skin so she created her own at the kitchen table using some of the herbs in her own garden? Suddenly I have an image of the person behind the brand, and it brings it to life and makes much more of an impact.

How do you use being part of an awards programme to get more engagement / more PR for your product or service?

In most awards programmes it’s a case of …pay your entry fee, (or not as the case may be) enter, and then wait with fingers crossed, but in my awards we absolutely assist you and do everything we can to help create more visibility, along with lots of other programmes, we offer you as the entrant a ‘vote for us’ button.  In our awards while we have a panel of great celeb judges, we also ask readers to vote for their faves and we throw that into the mix. Mostly this is a great opportunity for you to go onto Social Media and direct marketing and promote the fact that you have entered, and ask people to vote for you. It’s a fantastic way of reminding your customers or your tribe about your hero product, and asking something of them, if you think about the brands that you love, if you received an email from them saying…’We know you love our …. face oil…vitamin d supplement …bamboo leggings…or whatever …we are proud of our best-selling product and have entered  into the …xxx awards….please show your support and click here to vote for us….You would!

You can use this as an opportunity to remind people of the benefits of your product entry. Hopefully the awards programme will offer you some graphics to use, but if not create your own, use a programme like CANVA and knock up a simple ‘we’ve entered…please vote for us’…kind of image which you can use on Social Media. Ask the awards programme for their logo, if they haven’t given you the marketing materials to use already. In addition, especially if there is a decent amount of time between your entry and the date the award winners will be announced ,you have nothing to lose by creating a press release to promote your entry, this works especially well for marketing in your local area. 

Create a press release that talks about your brand and the story behind it and the fact that you have entered and you just never know they may print it….wishing you luck encouraging their readers to vote for you and giving you some valuable publicity in the process.  You could offer a competition to win a few of your products, local newspapers and mags often love being able to offer competitions form local businesses.  Take this opportunity to research which newspapers, magazines and online publications would be a good fit for you, and if you get that press release right, with good images and a good story behind it, you will only need a heading tweak for it to be ready if you win!

Make sure you use Social Media to your advantage through the waiting process, follow the judges and the awards programme and retweet, share or like any posts around the awards, don’t worry about the competition, by aligning yourself with the awards ‘hashtag’ you are keeping your brand name visible. 

Once the award winners are announced, if you haven’t won on this occasion, don’t be too disappointed, maybe it just wasn’t the right time, hopefully you have benefited anyway from creating the best entry you could and perhaps you feel there is something you could have done better. Rather than wallowing in the disappointment, have a look at your competitors’ products, especially the ones similar to yours and ask yourself objectively… Why their product may have got the gong over yours?  

Now if you have won, at whatever level – be loud and proud!

Sing your own praises across Social Media, and in your marketing, thank your fans, offer them a discount or special offer to celebrate the win, congratulate other winners too, (all good for your name to be seen) and of course now is when you really do need that press release.  This time of course it will state …Local Brand Win National Award….or similar.

Ensure that it goes not only to local press, who will surely want to feature you as a local award winning brand, but also send to the publications where you would like to be featured. Don’t forget trade publications in your chosen arena, and if you feel there is a story / an angle around what you do, approach your local radio station and offer to be a guest, if they have a lifestyle show or similar.

Hopefully if you have won, you will receive a winners badge or logo and it may be appropriate to have these printed, ask the awards programme for their artwork if this is something they support, and you can create stickers to add to your products, at the very least add the ‘badges’ or winners logos to your website and Social Media posts.

In summary then, don’t make the mistake of thinking … I’ll wait till my new products are out before entering awards, chances are your products may be ‘new’ to judges anyway. Treat entering awards more like a low cost marketing exercise, which has the added value of a possible accolade which will help to catapult your marketing.

If you have any questions or comments I’d be pleased to hear them, I wish you a huge amount of luck and success and of course I would hope that you may consider entering the JANEY LOVES Platinum Awards, we have a big list of categories because I love to cover all things holistic, so whether you have organic or natural skincare, cosmetics, health and well being supplements, eco fashion, mother and baby products or eco home and garden kit have a look. We also have categories for authors of books on well being and spirituality and there’s a category for therapists and coaches. We have a fabulous team of celeb judges, (and moi!) and unlike many awards programmes we do everything we can to promo you throughout the process!

Check out the different levels on  www.platinumawards.co.uk

 

Sponsors of Janey Loves 2018 Platinum Awards – That Guy’s House

We are thrilled to have Sean Patrick of That Guy’s House as sponsor of our 2018 Platinum Awards!

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Sean Patrick is an author, international speaker and the owner of an Independent publishing company ‘That Guy’s House’ that exclusively publishes inspirational and positive mindset titles.

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Sean is self-proclaimed ‘in recovery’ from high levels of anxiety and depression due to the pressures of modern day living and he dedicates his work to reaching other people. Sean is part of Generation Y, a generation that is seen to be experiencing a mental health pandemic right now.

Sean has achieved recognition from the British Psychological Society (BPS) for his research in the field of Positive Psychology (specifically Mindfulness, Emotional intelligence, Spiritual IQ and Flourishing) and has been featured in the Daily Express, The Mail Online, Reveal Magazine and the Sunday express on topics and trends in up to date mental health research.

He is the founder of the blog ‘That Guy Who Loves the Universe’ which reaches over 20,000 subscribers and 100,000 visitors.

https://www.thatguyshouse.com/

GDPR (General Data Protection Regulation) – Be Prepared!

If you are a small business owner, coach, expert, entrepreneur, therapist et al you will I’m guessing have heard by now about the new regulations around GDPR.

There has been a host of scaremongering going on with people saying in hushed tones, did you know that the fines can be £20 million! What???

Don’t panic, I have it on good authority that both you and I are highly unlikely to be fined astronomical sums of money (or hopefully any money at all), but we do need to ensure that we are playing by the rules.

Some of it is confusing and does seem rather ambiguous though, I must confess, I have been given contradictory advice by colleagues (one which came via her lawyer) and I have been quoted in excess of 5k for a legal team to help me get my stuff in order. Ouch, I won’t be doing that! While I feel concerned and a bit wobbly about all of this, at the same time I feel as brand owners or sole traders we should embrace this and use it as a great reason to ‘cull’ those who are on our mailing lists by accident and connect with those that really want to engage with us.

 

 

Fortunately, I connected with Suzanne Dibble who is a small business law expert, formerly she was a business lawyer for the world’s largest law firm and knows her stuff. She saw lots of inconsistent advice being bandied around so realised she needed to address a few key issues such as…

What GDPR really says and how to comply:
– do you need a double opt-in post GDPR
– can marketers rely on the legitimate interest ground for processing
– what are the new conditions for consent to processing
– data transfers to the US e.g. if you are using Mailchimp, Aweber, Infusionsoft etc.
– how data subject rights are being enhanced
– what the new definition of sensitive data is and how to get consent to process this
– whether you need to get fresh consent from your email list
And much more…

Suzanne has put together a special GDPR Pack comprising:

Email for refreshing consent | GDPR compliant privacy policy | GDPR checklist including processing checklist | Data processing inventory | Legitimate Interests Assessment form | Data transfer checklist | Marketing checklist | Records retention policy | DPO checklist | Employer checklist | Employee privacy statement | Employee subject access request form | Response to employee subject access request | Processor agreement | Subject access record | Data breach record | Data breach checklist | DPIA form

To purchase the pack, click here>>

As you know, if you read my blogs I don’t have affiliate links or commission, but for the purposes of transparency if you use this link I do get a kick-back, so if you do buy it – THANK YOU!

Let’s Make GDPR Into ‘Good Deeds Pay Rewards’…

Just one more thing, I’m sure that you, like me, have received some emails already from colleagues and contacts asking you to re-sign up to continue receiving their content. A few weeks ago before I was fully aware of the implications, I opened my inbox and found about 4 such emails, I remember thinking…’oh, yes I must do that, I do want to continue to be on that coach’s list, and yes I like getting the tips from that therapist’….and then I promptly went back to what I was doing and forgot.

I’ve since painstakingly found those requests and re-signed because I asked myself how I would feel if that was mine that got overlooked? I have a huge list and I suspect lots of people won’t stay but that’s fine, however those who do want to hear from me, I SO hope will take the time to just make the click straight away.

So, here’s my suggestion, as small business owners, influencers, et al we are trying to make a difference, sadly I suspect that enforcing these new laws won’t catch the spammers and those who aren’t authentic about their marketing, but like it or not we have to comply so let’s use it as an opportunity to support each other. Do your good deed, re-sign up to someone else now.

Remember someone else’s success is not your failure. Let’s change GDPR to Good Deeds Pay Rewards, after all… All ships rise in high tide!!!

P.S. When I send you my ‘please stay with us’ email …please do!!!

 

 

Join Me To Write Your Book!

Avoid the mistakes that turn expert speakers, entrepreneurs, consultants, therapists and trainers into amateurs when they publish.

Spend a day working with myself, Martyn Pentecost and Richard Hagen – write / publish / brand your book – make sure your book is as brilliant as you are!

 

14th March 2018, Central London

 

As we help you navigate the writing, publishing and branding minefield you will learn:

  • the kind of book you need to write
  • the people you need to write it for
  • how to make your book compelling
  • how to make sure your readers get results
  • how to stand out from the crowd
  • how to be yourself in a way that attracts business
  • how to build a strong, personal brand
  • how to build an audience and generate publicity
  • how to make money from your book
  • how to use your book to attract your ideal clients
  • how to turn your expertise into a range of products
  • how to scale your business up even if it is just you working in it

 

Book Your Place Here>>

 

JANEY LOVES 2018 Platinum Awards!

It’s that time of year again when we are proud to announce the launch of the Janey Loves Platinum Awards 2018 in association with UK Health Radio!

We continue to champion and promote the best of the best in natural products and services. Because it’s hugely important to me to look at the holistic picture, we decided on entries not only from just skincare and beauty companies, but from any eco natural sustainable brands and also to therapists and coaches who are doing such important work. In addition, last year we had a large number of entries in our wellbeing / spirituality author category, as we think it’s so important to recognise the people who are going all out to inspire us to better health and wellbeing through the books they are writing and apps they are creating.

The Award winners are selected after ‘real life’ testing by our panel of judges who are key influencers, renowned celebrities and respected experts

2018-judges-banner

We’re excited to welcome actress and nutrition author Glynis Barber, beloved Organic living guru Jo Wood, radio personality Zoe Ball, TV presenter and ‘voice coach to the stars’ Carrie Grant, best-selling author and researcher Lynne McTaggart, ‘The Medicinal Chef’ Dale Pinnock, and UK’s leading expert in women’s nutritional health Dr Marilyn Glenville as our esteemed panel of judges alongside your truly for these Awards.

Categories include Skincare, Haircare & Beauty, Mother & Baby, Men’s Grooming, Food & Drink, Health & Wellbeing, Practitioners and Therapies, Bloggers and Wellbeing Experts, Home/Garden & Pets, Natural & Eco Stores, Wellbeing Books and Change Makers.

If you have a brand you’d like to get recognition for, or perhaps you are a therapist or a coach, author or ‘changemaker’ there is great opportunity for exposure for products and services across the many platforms which have a reach of around 500k potential consumers. Entry in these coveted prestigious annual awards offers Natural Health, Wellbeing and Eco businesses superb marketing opportunities for expanding their business visibility, we don’t just accept entries and hope for the best – we love helping to raise awareness of the great natural stuff out there!

I’m so glad Janey asked me to enter the Platinum Awards last year.

Aside from the publicity, the extra credibility and exposure it gave me, it was a massive confidence boost, and probably one of THE proudest moments of my life!

Therapists, healers and coaches work SO hard and transform peoples’ lives, and as a holistic therapist and spiritual teacher myself, it was so nice to be recognised and rewarded for the hard work that I put in to empower others to heal themselves and create the life they desire!

Raspreet Sagoo, Holistic Health Practitioner, Spiritual Teacher and Motivational Speaker.

We’re offering fantastic opportunities for Award Sponsorship

Different levels of sponsorship are available which gives great exposure and promotional opportunities across the whole period. The overall reach of the awards is expected at half a million, inclusive of online, broadcast and print. For further information on Award Sponsorship please contact: janeyleegraceoffice@gmail.com 

ENTRIES OPEN on 1st March 2018

www.platinumawards.co.uk