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What Reality TV Stars and You-Tubers Can Teach Us About Kindness

‘We hate it when our friends become successful’ sang Morrissey way back when (a musical reference that most modern day zeitgeisters won’t get) and it’s a known fact that as humans we are hard wired to feel envy and to want to bring others down to our own level.              

Recent research from a German university found that one in three people visiting Facebook felt miserable and jealous after visiting friends pages because other’s happy pictures trigger feelings of envy. Sometimes social networking doesn’t feel very ‘social’ at all.

Theodore Roosevelt once said “Comparison is the thief of joy.”

I’ve been hugely impressed to see how the ‘new rock stars’ are breaking down these barriers.  If you have anyone in your family under the age of 25, chances are they are fans of one or more You-Tubers. These self-confessed ‘amateurs’ have come up with an idea, started making videos and transformed their lives – often off the stratosphere with followers and fans. I’m not complaining – for the first time in years I have been heralded a ‘cool mum’ not because I can arrange a ticket to a Paul McCartney gig or get a signed copy of an Adele album, but because I have interviewed and facilitated my twelve-year-old son to meet… wait for it… Marcus Butler…(who?) oh and Thatcher Joe, Casper Lee and US YouTube sensation Tyler Oakley.  Alfie, one of the first to become hugely successful not just with his YouTube channel but with his book Pointless (it actually was) caused a furore in Central London when he invited his fans (via Instagram, Snapchat et al) to come to a meet-up and signing of his new book at Waterstones in Piccadilly.  The usually fairly busyness of a Saturday side street in Covent Garden was maxed out five hours before the event and thousands (including two of my disappointed teenagers) had to be turned away as they closed off the street.  ‘I will sign everyone’s book’ Alfie had promised…err no, instead of the 1400 people one might expect for – say a David Beckham book signing – eight thousand kids had rocked up desperate for a glimpse of the unlikely star who made videos in his bedroom.

But here’s the thing with this bunch of You-Tubers, despite now being millionaires and key influencers, they are all friends, actual besties – not just ‘oh we meet at star studded parties and ‘mmoi’ kiss on the cheek’… no they are BFF’s, they do shows and meet-ups together, appear on each other’s videos and support each other’s products.

 

We recently interviewed Louise Pentland, better known as ‘Sprinkle of Glitter’ she is a little newer to the game with only around eleven million subscribers as oppose to the hugely well-known teenage girl crush Zoella who has twenty two million, yet when we asked her, are you similar to Zoella? Are you her competitor?, her answer was wide eyed and from the heart. ‘Zoella is my friend’ she said, ‘we are all friends, it’s a bit like a family, you have to remember, success is good for us all, – ‘All ships rise in high tide’

Louise-Pentland

What a statement, and how true!  Far from being freaked out that someone else’s book on fly fishing has become a best seller, you should be rejoicing that there’s clearly a hungry audience for when yours comes along.

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I also got to meet reality TV star Vicky Pattison from Geordie Shores, she is truly down to earth and totally deserved to win her title of Queen of the Jungle in ‘I’m a Celebrity Get Me Out of Here’. She admitted that while most celebs went into the experience feeling scared and determined to ‘play the game’ to manipulate themselves to the top, she got herself totally prepped and went in genuinely just excited to have such a unique experience. It came as somewhat a shock to her to find herself playing the role of peacemaker, but play it she did, diffusing all kinds of potentially explosive situations even with the much salted ‘Lady C’. Vicky came into Radio 2 to talk about her new book The Real Me, and instead of it being what one might expect, a tutorial on eyelashes, nail designs and the best chat up lines, she has weaved in some important messages. She told us the most important thing she wants to get across to young girls is; ’It’s important to be nice’. She continued to say that she believed that being jealous of someone else doesn’t help your success, in fact the opposite it true and we should focus on being kind’ and supportive of each other.

Since I started coaching clients the question I hear over and over again is ‘Am I good enough?’ ‘Can I really compete?’ People who want to write a book or get their book or course out there to a wider audience often tell me they are fearful that the market for what they write about is already overcrowded…‘there are already so many books on my subject’…they lament…’Will anyone be interested in mine?’

Of course my answer is always the same, there may be many books on your topic but there’s only one YOU’ – That’s why it’s critical to really know your YOU-sp (USP) – what it is that makes you YOU-niquely different.

Having said that I’m not immune either to the odd ‘wobble’ about my credentials. Recently I was thinking about planning an event around helping people with their public speaking skills, helping experts and entrepreneurs become the Go-To expert in their field and how to attract opportunities and maximise them.

Just as I was about to start looking at venues I saw some advertising for an event not dissimilar to the one I was planning – except that this entrepreneur had hired a huge venue and seemed to be totally rocking and at the top of her game in that arena. What did I do? Panic! – I went through all those same concerns and fears, am I really good enough, could I ever fill out a big conference venue?

Never compare your beginning to someone else’s middle’

I must admit I really did feel as though the wind had been taken out of my sails, it took a session with a great inspirational coach (we all need someone a few steps ahead of us) to make me realise that my experience and message is not the same as my ‘competitor’ and what I share with my audience is different. And just as I remind my clients, I too have my own skills, talents and specific USP – for starter’s I’ve had twenty five years in the media – on both sides of the microphone!

So I calmed down and recognised that by simply comparing myself unfavorably to someone else who seemed to be ahead of me, I was procrastinating, holding myself back from just getting on with sharing my YOU-nique brilliance – I was allowing all the negative inner talk to take over.

Of course it’s good to check out the competition, absolutely Google around and see what others are doing in your field, it also doesn’t make much sense to host your event the same weekend as a competitor if the target audience may be similar, but don’t get obsessed by what others are doing, there will always be people ahead of us (thank goodness – they can pave the way and help us) and there will always be those coming up behind. And perhaps with our unique skills talents and clear definable ‘USP’ we can assist some of those newbies, the ones who are our ideal clients.

That’s the key really, there’s only one YOU and you are the right person for the right ‘tribe’ or ‘community’. Other experts, brand owners and teachers will be the right person for another community. Ultimately it’s a big old ocean and there’s room for lots of ripples, so go ahead and make your waves! Oh and remember to encourage even the waves that roll in stronger than yours, kindness is good for you.

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Spotlight Interview: Jimmy Doherty

In my UK Health Radio ‘Spotlight Show’ I interview some of the world’s most inspiring self-development coaches, gurus and personalities about their health and wellbeing services, products and knowledge.

In this interview I speak Barley with Jimmy Doherty, a farmer and TV presenter for the BBC and Channel 4. Famous for a variety of shows and now Jamie and Jimmy’s Friday Night Feast where he co-hosts with his friend Jamie Oliver

 

 

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Jimmy talks about the health benefits of Barley including its great source of energy, its benefits to the colon, the gut, and lowering cholesterol, and all the wonderful recipes it can be used in!

Listen to my interview with Jimmy HERE>>>

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INTERVIEW: Janey – Imperfectly Natural Woman at The Global Woman Summit

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Interview with Mirela Sula of Global Woman Summit

Janey began her career by singing backing vocals for George Michael, Kim Wilde and Boy George and her own chart success came in the summer of 1991 when she teamed up with Saint Etienne and local keyboardist Andrew Midgeley. Since 1999, she has been heard on the BBC Radio 2 Steve Wright in the Afternoon show with her “factoids”, views and tips, and she often sits in for his Sunday morning love songs programme. Here is her inspiring story as a successful mother of four children, her great career as an artist, BBC Radio 2 presenter and broadcaster, and as an entrepreneur with her passion for being an “imperfectly natural” businesswoman. 

You are an artist and active woman in many areas – what drives you toward success?

I have always been ambitious but unsure where that came from as my parents weren’t. I asked to join the Sunday school when I was 4 years old as I heard they gave you sweets if you sang well – a born show off! What drives me now is wanting to share my passion and enthusiasm for holistic living and for increasing exposure for heart centred businesses and individuals.

How did you start your journey to become who you are today?…

I started as a backing singer for lots of mainstream bands, including Wham and George Michael, Kim Wilde and Mari Wilson and I had my own hit “7 ways to love” with Cola Boy, which reached number 7 in the chart in 1991. This was around the same time that I got into radio presenting and production. When I had my first baby in 1998 I recognised the importance of holistic living and sustainability. I talked about this a lot on air (BBC Radio 2) and a publisher came to me and offered me a book deal, leading to my first book “Imperfectly Natural Woman” which came out in 2005 and was a number one Amazon best seller.

Who has supported you to achieve your dreams?…

Read the FULL INTERVIEW HERE>>

 

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JANEY IS GUEST SPEAKER AT THE

GLOBAL WOMAN SUMMIT

Global Woman magazine, in association with the Laszlo Institute of New Paradigm Research, and Club of Budapest, proudly presents:

30-31 JULY 2016 at the Millennium Gloucester Hotel, Kensington, London

A unique 2-day summer event of thought provoking talks, enlightenment, new knowledge, inspiration, and networking, which will empower you financially and spiritually.

If you wish to be inspired and motivated by stories and knowledge from successful people, or want to connect or network with like-minded, positive people, and be empowered, this unique summit is where you need to be.

RESERVE YOUR PLACE HERE>>

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Spotlight Interview: Mike Booth

In my UK Health Radio ‘Spotlight Show’ I interview some of the world’s most inspiring self-development coaches, gurus and personalities about their health and wellbeing services, products and knowledge.

In this interview I speak with Mike Booth the founder and innovator of AEOS Skincare and the visionary behind the Aura-Soma colour care system …

Mike Booth is the founder & innovator of AEOS Skincare and the co-creator and visionary behind Aura-Soma Colour Care system (he worked with the founder & innovator of the Aura-Soma Colour Care system Vicky Wall from 19983 till her death in 1991).

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Mike has been working with natural healing technologies most of his life and in his role as custodian of Aura-Soma, he travels the world training people to work with the system of Aura-Soma, as well as training in meditation, mindfulness, and training people to work effectively with crystals, for the purpose of wellbeing.

He’s a visionary in terms of water technology, and a crystal master, and he is a leading authority on Beyond Bio dynamic farming, owning Shire Farm, a 550 acre farm Mike has created in Lincolnshire where he takes the traditional methods of Bio Dynamics, and expands them. What has been created there, is truly unique!

Listen to my interview with Mike HERE>>>

www.aura-soma.com

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The Taymount Clinic – Nutritional Therapist Opportunities

Are you a Therapist / Practitioner / Coach who would like to enter our awards and get more exposure for your work?

We have a category this year specially for you and we are thrilled that The Taymount Digestive Health Clinics who are recognized across the world as leading the way with FMT – Faecal Microbiota Transplant are the sponsor for this category in the 2016 JANEY LOVES Platinum Awards.   

 

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Enid and Glenn Taylor want to assist us in recognizing the best of the best in natural health and wellbeing.  You can click on the link to enter and pay by card or contact us if you would like to be invoiced.  We have some awesome judges this year including Zoe Ball, Carrie Grant, Jo Wood, Dr Marilyn Glenville and Lynne McTaggart and while it’s unlikely that the judges will be ableto experience all the therapists / practitioners who enter, you can send us some information about the work that you do and some case studies / recent testimonials.

We are delighted that The Taymount Clinic are sponsoring this category (you can read more about their pioneering work later) but we are also excited to announce that they are looking for a Qualified Nutritionist.

Are you a qualified nutritionist (ideally with colon hydrotherapy training) looking for an amazing opportunity to be trained in FMT?

The Taymount Clinic have recently launched their Taymount FRESH START Program (FSP) which is a complete program consisting of up to 8 hours of 1-to-1 time with a personal FMT Nutritional Therapist.  Made up of a five-day program of three preparatory colon lavages to achieve a clean colon, followed by three FMT implants.  The FSP is designed to help repopulate the gut with healthy gut flora – effectively like laying new healthy turf and border flowers in a garden, and then being shown exactly what fertilisers to use to get the best growth and weed control.

The Taymount Clinic is expanding rapidly, and as such, the UK has an opening for a number of Nutritional Therapists at their new location in Letchworth Garden City, Hertfordshire.

To be considered you must have a Nutritional qualification and ideally Colonic Hydrotherapy but professional training can be given for this and full certificated FMT training is given in order to offer treatments to patients from across the globe. 

The package includes good rates of pay depending on experience and qualifications. Location is a fabulous new, state-of-the-art clinic premises in Letchworth Garden City, Hertfordshire. Clinic hours are:  Monday to Friday, 9 to 5.30 pm.  4 weeks’ holiday per year and NEST Pension.

For more information on the Taymount Digestive Health Clinic, treatments and the job description, please visit:  http://taymount.com/all/join-our-team    

Closing date for applications is Sunday 31st July

Read more about The Taymount Clinic:

The Taymount Clinic, Hertfordshire, UK, is known worldwide as a specialist centre for providing Faecal Microbiota Transplant (FMT) procedures for the replacement of good and healthy intestinal bacteria in situations where unbalanced gut bacteria are thought to play a significant part.  FMT is the re-stocking of gut bacteria from a health and disease-free source, to create what is described as more normal, healthier bacterial levels.  Faecal Microbiota Transplants are rapidly becoming the preferred treatment for many gut related diseases and chronic conditions. The clinic provides FMT treatment to normalise gut bacteria in patients with Clostridium difficile infection and have also replaced gut bacteria in patients with Inflammatory Bowel Diseases (IBD) such as Crohn’s disease and Ulcerative Colitis, post-antibiotic Dysbiosis and food intolerance cases.

However, it is not always about a specific disease condition or a known diagnosed illness.  All around us, we are witness to an increasing number of people who do not have a formal diagnosis but who have a general feeling of bloating, sluggishness and general gut issues which are not directly related to a specific illness, but more to lifestyle factors including stress, post-holiday illness, antibiotic treatments, and today’s chaotic lifestyles and eating habits.

www.taymount.com

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Should You Enter Our 2016 Platinum Awards?

As we come into the last month for entering your natural products and services into our Janey Loves 2016 Platinum Awards, here’s a few testimonials from brands who have had great success from the Awards in the past.

“We were lucky enough to win Janey’s Platinum Awards for our Kefir and Kefir skincare and it was really then that our adventure began…”

Shann Nix Jones, Chuckling Goat

 

 

So don’t miss this opportunity if you have a Natural, Organic, Eco products or service or practice Alternative Treatments and Therapies, this is the chance for you to get brand exposure. With a combined social media reach of over 100,000 the Awards continue to bring the best of the best in natural products and services into the mainstream.

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In association with UK Health Radio, selected award winners will be featured in Health Triangle Magazine and over social networking channels, that’s a combined social media reach of 100,000+ Twitter followers and 5,600+ Facebook fans. Health Triangle Magazine boasts a readership of between 100, 000 and 120, 000 per month, with a 24/7 Health Radio show that has around 200, 000 unique listeners per month.

This year for the first time we have a category for Therapists, Coaches and Practitioners which is sponsored by the Taymount Digestive Health Clinics who are recognized across the world as leading the way with FMT (Faecal Microbiota Transplant) procedures for the replacement of good and healthy intestinal bacteria in situations where unbalanced gut bacteria are thought to play a significant part. You can read more about them here>

There’s also a category for authors who have written books on natural health and wellbeing / spirituality and this is sponsored by AuthorCraft, the professional network for authors, a member of the National Association of Writers Groups and which is very much about supporting writers whether they self-publish or are with a mainstream publishing company. You can read further about them here>

 

An important and exciting announcement ….

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We’re delighted to announce that overall category winners will be invited to a prestigious press breakfast and UK Health Radio launch in central London in late September at The Grand Connaught Rooms, London.

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We have an exciting, esteemed panel of judges alongside Janey, including TV and Radio personality Zoe Ball, TV presenter and ‘voice coach to the stars’ Carrie Grant, entrepreneur and beloved Organic living guru Jo Wood, best-selling author and researcher Lynne McTaggart and UK’s leading expert in women’s nutritional health Dr Marilyn Glenville.

Don’t miss out… entry in these coveted prestigious annual awards offers you a superb marketing opportunity for expanding your business visibility! It’s easy to enter, go here to start your entry process now.

 

GRIT

Do You Have Grit?

We interviewed a fascinating woman on the Steve Wright show recently, Dr Angela Duckworth is an American psychologist and public speaker who gave a highly acclaimed TED talk which has been viewed over 8 million times.

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Her new book is called ‘Grit: The Power of Passion and Perseverance’ which looks at why people with talent can sometimes fail to make it while other less talented people can achieve amazing things.

It comes down to grit, determination and passion and she says people with grit are often very stubborn, they don’t give up easily.  There is of course a theory that says many hours are needed to become an expert at anything, but Angela believes it’s not only about working hard, it’s also important to have hope, passion, effort and prioritisation.

Angela sites examples of those with true grit, The Queen, Tom Daley, Sir Richard Branson, and Leicester Football Club. When it comes to the latter, I found it interesting to read that the manager Claudio Raniari, in addition to working the team hard and instilling a great team spirit, also ensured that they had fun, that they felt inspired and hopeful. It worked in their case!

So the question to ask yourself is, do you have grit? Do you have what it takes to stay the course, be willing to pick yourself up and start again if at first you don’t succeed…are you willing to try and try again?

My two penneth to add to Angela’s thesis is that you do need absolute clarity on what you want at any one time, undoubtedly Leicester City were focused on that Premiership title.  Richard Branson will give his ultimate commitment and focus to whatever his current project and goal.

So ask yourself, what do you really want? Start with one big goal or dream, and be realistic about the steps you need to begin to make that happen, then ask yourself if you really have the passion and the perseverance to see it through.

If you know what you want, you know you have the skills and talent needed, it’s authentically you, you have the grit, determination, passion and perseverance, then the one big question left is – Have you made a start?

Remember the saying…you don’t have to get it right; you do have to get it going

‘Grit: The Power of Passion and Perseverance’ is published by Vermilion.

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SOUL AND SPIRIT MAGAZINE OFFER A ONE-HOUR POWER VISION SESSION WITH JANEY…

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If you’re self-employed or looking to launch your own business, a coaching session with Janey worth £247 could be just the ticket you need to get clear and move your business forward!

Delivered over the phone or by Skype, this session will not only help you build your brand, but also develop the power to see your vision through. What are you waiting for?

Go HERE for your chance to WIN this opportunity

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How to Get High Visibility for Your Authentic Brand

Years ago in careers lessons at school children aspiring to be entrepreneurs, therapists, authors – unless massively successful – would probably have been laughed at.

People had one or two jobs for life and worked purely to earn enough to pay the bills and have one holiday, I’m generalising of course but today it’s widely accepted that we should aspire to follow our intuition and follow our dreams. The best teachers are those that are passionate about their subject, the most successful businesses are those that are started from passion and enthusiasm.

In my work recommending natural and organic products the story is often the same – people can’t find the natural product they need so they concoct their own and end up with a business. Examples of people I have worked with include a mother who found nothing worked for her child’s severe skin condition so she set about hand-crafting natural skincare products which worked and a NHS nurse who when suffering from severe stress in her life tried Mindfulness, realised how effective it was and now helps patients and runs courses for other NHS staff.

But just because you are passionate about your product or service doesn’t mean it will be ‘out there’. Experts, teachers, entrepreneurs often have the feeling that ‘If I build it they will come’!

Well maybe they will, the best clients always do come from referrals, but surely if you really have something worth sharing you will want to get that out to a wider audience. In fact I would go as far as to say that if you have a valuable message or a great product it’s your duty to share it. So once you’ve written a book or started a business, how do you get visibility?

In my Conscious Business courses I’ve identified these five tips:

5 Tips to Getting Visibility for Your Business:

1. You are the brand – Do you have absolute clarity on your USP?

Unique Selling Point

Consider whether you can put yourself at the heart of your brand. People do business with those they like know and trust, you need to be clear on your USP (your unique selling point) so that you know exactly what makes you different.

It’s critical because recognising that you are a unique brand will help you attract new ideal clients to you rather than sounding exactly like your competitors and everyone else in your field. New business owners often make the mistake of thinking that everyone knows their ‘niche’, recording artists will often say ‘I don’t want to be labelled – I just make great music, it’s no particular genre’…But the truth is it’s got to be filed in one or perhaps two categories, i.e. Country music and pop music. There are very few bands that really do sit across all musical genres, and are regularly featured in Kerrang Magazine alongside the latest mag about dance music!

If you make wonderful skincare you will want your products featured on the beauty pages of magazines, but if you have sixty products it’s unlikely you will attract coverage for your whole range, the trick will be to choose a ‘signature’ product, for example an anti-ageing product, and let that be your first ‘PR’ project. Then it becomes easier to target your marketing to that sector initially.

2. Create great content – Do you have awesome free resources?

Create Great Content

It’s well documented that free content is what people want, information, new ideas, recipes, how-to lists, advice, the list is endless and people don’t want to pay for that, it is however a brilliant way to attract and then potentially maximise publicity for your work. Some of the people who connect and enjoy reading your posts could become clients or customers at some point, many won’t, but if you have a heartfelt message to share, you won’t mind – it’s your duty after all!

You may think you aren’t a great writer, but if you have any knowledge, passion or info to share you can do it. Writing a book is a great calling card, you may not earn much money from writing a book but that’s not what it’s about, it’s a great springboard to other opportunities, in my own case I was often speaking about holistic recommendation in my work as a radio presenter, a publisher heard me (yes publishers do listen to the radio!) and asked if I wanted to write a book, it became a Number One Amazon best seller, and resulted in another career for me recommending and accrediting natural and organic products.

It’s not just books of course you can write e-zines, press releases, blogs – the list is endless but establishing yourself as the writer in your field can greatly increase visibility for your brand. At one point self-publishing was seen as naff, not any more, it’s becoming the new rock and roll. Don’t underestimate the power of being an Author – add three letters and you get ‘authority’, and as I’ve found from my work in TV and Radio, when producers or editors want to book experts to comment on a programme or news story, they often book authors as they assume a level of knowledge and commitment. If writing really just doesn’t float your boat then create audio or video content, so long as you find a way to share your message that will interest your potential ‘tribe’.

It’s a fine balance between how long you spend creating content and promotion, most people put hours and hours into their blogs, social networking and creating videos and then just cross their fingers and hope it will get shared and read and viewed, they pray that it will result in people coming to their site and signing up to their list but I would suggest that the emphasis needs to be on attracting people to read or view that content, if they don’t know about you yet how can they find you?

Yes you need to invest time in content creation, but don’t forget content can be re-written – you can repurpose and recycle your ideas – become a ‘green’ writer! You may need a couple of longer sessions to create some great blogs, social networking posts, record some videos, audios etc. but after those initial content creation sessions I’d highly recommend spending 20% of your time crafting content and 80% of your time promoting it. Seems a lot doesn’t it?

Bill Gates famously once said ‘If I had only one dollar left I’d spend it on marketing’

3. Stand in the spotlight – Are you a confident public speaker?

Spotlight

I’ve met many people who don’t feel confident as a speaker, and are unsure of their voice and worried that how they look may not reflect what they’re selling. In fact public speaking is second on the list on the greatest fears (number one is fear of spiders).

It comes down to great preparation, you know the five ‘P’s – Plan, Prepare, Practice, Preview, Present, there are other ‘P’s too, you may want to Ponder that you really have the right topic and the right call to action, and while it doesn’t sound the ‘P’ you will definitely need to be aware of your Physical Presence.

Remember too – ‘Poor Preparation Proffers Piss-Poor Presentation!’

Don’t get caught up over using power point, the audience want to connect with you, not a series of slides. If you know that confidence is an issue for you, there are many simple techniques available to help. You may have heard of Tapping techniques such as EFT – Emotional Freedom Technique and TFT Thought Field Therapy. If it all sounds a bit hippy dippy to you don’t dismiss it, I’ve had clients who were terrified to speak into a microphone who now do weekly radio shows as the expert in their field – after just a couple of sessions. It’s simple to teach yourself too so can be an extremely inexpensive way of solving even lifelong issues with confidence.

Make sure you construct a talk or presentation that is applicable to the audience (who hopefully are your ideal clients / supportive tribe – if not why are you doing it?) Ensure it will be interesting, captivating, emotional, though provoking – or all of the above. You must be enthusiastic and passionate about your subject – that’s key.

Don’t shy away from public speaking, get some training so that you are confident and if you are asked to speak at an event put yourself forward, it’s a brilliant way to market yourself and attract new customers who are exactly right for you.

4. Be a great interviewee – are you a great guest on TV / Radio?

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It’s not just local or national radio, there are lots of opportunities now to be interviewed and it can be a great way to market what you do. You may have a good product or service but may not be great at selling yourself, it’s really worth investing in some training and at the very least practice with a microphone, the first time I heard my own voice I was in shock! Get used to it and ensure that you pay attention to yet more ‘P’s – Pitch, Pace, Pause and Power, don’t get hung up about it though, unless you know you have a tendency to speak in a very high voice when you get excited, or speak much too fast, just make sure that it feels easy on the ear.

Learn to love the sound of your own voice! Remember a TV or radio interview is not an exam, be clear on your own agenda (have a listen to politicians) but of course you must connect and ensure that your answers acknowledge the questions.

Again it’s all about preparation, do the basics, make sure you know the programme you are being interviewed on, preferably listen or watch a segment in advance, be clear on the angle they are expecting from you and always be enthusiastic. Yet again it’s about the audience wanting to know more about you because they feel a connection. Don’t think its ok to rock up to an interview without doing any preparation, because you think you know your subject so it’s OK – you may know your subject but that doesn’t mean you have necessarily worked out how best to get that message across succinctly and in relatively short sentences. Know your key messages inside out!

For TV appearances beware of too much jewellery or jangly keys, don’t be camera shy, get your messages out there on YouTube, even if you haven’t been asked to be on TV, you can create a great series of YouTube videos which will attract your audience, keep them short though 3 mins max.

5. Get Social – Are you connecting with potential clients across several platforms?

Get Sociable

Don’t underestimate the importance of social media, Facebook, LinkedIn, Pinterest et al, and anyone who thought Twitter was just frivolous, think again, it’s becoming a powerful free marketing tool and you can devise a PR strategy while making connections with potential clients.

Don’t make the mistake of using social networking just to advertise your wares, it’s about connection, make those connections so that people become genuinely interested in the content you have to share and then divert them over to your mailing list, that’s where the real collateral is, when people commit to wanting to be connected with you regularly they really start to take notice.

Of course it’s become harder now to attract likes on Facebook but there are free tools to help analyse data so that you can see when people are viewing your posts, you can also boost posts at a very low spend and obviously benefit from asking contacts to share your posts. LinkedIn also has analytical tools, so use them and find ways to share your content across all your platforms, as well as on your own website too. Follow and comment on posts and blogs by journalists, editors and producers whose shows / magazines you have identified would be a good match for you.

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How to market yourself professionally & personally – See Me on the Chrissy B Show

 

YOU ARE THE BRAND

£14.90 incl P&P

Special offer – We can’t compete with Amazon BUT we can give you fabulous ADDED VALUE… So order direct from this site, and you will receive FREE Module 1 (previously on sale for £97) of Janey’s acclaimed PR and Media Skills Audio Masterclass. Wow!

Are you an Expert, Author, Coach, Practitioner, Entrepreneur, or would you like to write a book or develop a business? Would you like to grow your business or attract more visibility for the work that you do? If you have a passion and a purpose, a product or service that you believe in, a message that you want to share, then this book is for you.

In this book, No 1 Best-selling Author, Broadcaster, and Business Coach Janey Lee Grace, who has worked in the media for twenty-five years as well as running her own successful business, reveals how you can achieve the visibility you need to succeed in the modern marketplace by putting YOURSELF at the top of your brand.

Get clarity on your USP, recognise the importance of creating compelling content, be confident and authentic, and get the inside track on making the right connections with both clients and your community and also producers and journalists. Turn your passion to profits, sky-rocket your visibility, and be inspired by the success stories of others.

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