Are you going for it 100 per cent?

How committed are you to growing your brand? Getting recognition for your work? Finishing your book? Attracting the right clients and media attention?   Fully I’m guessing you will say.  I too consider myself a very ‘committed’ person, once I make a decision to do something I usually see it through…however I read a blog post recently on the Greatist website by Susie Moore, a British confidence expert who is based in the US, which gave me one of those AHA moments, and made me take a long hard look at myself.

Her post is all about committing wholeheartedly to something, she starts the blog by describing going out to dinner with a friend who quit sugar, if she teases her and says …want a bite of my dessert?, her friend says ‘No thanks’ with ease and indifference. Susie asks, is it hard for her to turn it down every time?  NO,  because she is fully committed.  Susie argues that its our ‘well meaning 90 per cent effort’ that is exhausting, it consumes energy without producing results, and we fall short of our potential

She quotes Jack Canfield, author of The Success Principles, who says  “99 percent is a b*tch. 100 percent is a breeze.”

I started to think about how this could relate to me, and I realized that there are areas in my life where I am 100 per cent committed.  I don’t use synthetic chemical skincare, beauty products and wherever possible (and husband and teenage kids not withstanding) I avoid chemical cleaning and laundry products.  I am committed to constantly researching great new products and services to blog about and I am totally committed to  my #changemaker clients – helping them become more visible in the media.

There’s other stuff too of course, but it got me thinking about my own goals.  I wrote a novel a couple of years ago, and despite having written five non fiction books including a Number One Amazon Best Seller Imperfectly Natural Woman, Imperfectly Natural Woman: Getting Life Right the Natural Way
I found myself floundering and nervous as to whether its any good and how to get it away.   If you had asked me a few weeks ago, Am I committed to getting my novel published? I’d have said, of course I want ti more than anything….sort of…. Why then have  I wasted a year without approaching a good literary agent or really making in-roads into publishing?  If I search my soul I know its fear, yep the inner critic doing its thing.   Ironically I bang on about this when I speak at events, I remind people who have a talent, a passion, an opportunity to make a difference, NOT to allow their inner critic to determine how small they stay, or how much they grow.

I often quote Julia Cameron the fabulous author of The Artists Way,The Artist’s Way: A Spiritual Path to Higher Creativity  I had the pleasure of working with her at a Hay House conference, and she told the audience of wannabee authors, to listen attentively and notice the inner voice when it tells you that you arent good enough, that you can’t possibly attract an agent or publishing deal, that you will never finish your manuscript…listen and the reply (inwardly probably best) ‘Thank you for sharing…now f**k off!’

I’ve been though phases over the last year to trying to get my book away, but not following up, I tried one agent (v big time) and was refused so instead of picking myself up and starting again, I allowed myself to wallow in rejection (bonkers right?  Didn’t JK Rowling have a load of rejections?  Julia Cameron herself had 42 rejections for her debut novel and then a publishing bidding war on the 43rd attempt)   I waited and waited and procrastinated about the edit, about  how much time I could commit to it, about getting started on my next one, (I have lots of ideas)  The truth is it has taken a lot of my time and energy ’90-percenting’ it, perhaps it will flow more easily if I finally give it 100 per cent of my attention.

Susie suggests we identify what needs 100 per cent of our attention, from a habit you need to quit altogether to a business goal, maybe even the need to declutter and detox from certain ‘friends;

Then we must put the effort in and commit.  Do what it takes and don’t look back, its tough, but in tbe long run easier than constantly thinking about the problem and agonising over it.  Then she recommends that we repeat the same process with the new priority, because once something is properly finished we have a sense of completion and feel ready for the next thing.

I am going to make a few changes, the truth is I wear a lot of hats, I can’t just do ‘one thing’ I know I know I know that’s advised but it just ain’t me, I can however decide which of my many ‘projects’ are taking too much of my mental energy without getting anywhere, then I will decide if they are really worth committing 100 per cent to, if not …out they go.

What are you currently 90 percenting?  if like me there are several things, take stock, choose what you really want for your life, your work your success and go for it 100 per cent, so that whether you work on it today, or tomorrow, or regularly is just not a variable.  You’re committed.  End of.

Check out Susie Moore’s  website and Susie if you read this, thanks for the kick up the butt!

Join Me To Write Your Book!

Avoid the mistakes that turn expert speakers, entrepreneurs, consultants, therapists and trainers into amateurs when they publish.

Spend a day working with myself, Martyn Pentecost and Richard Hagen – write / publish / brand your book – make sure your book is as brilliant as you are!

 

14th March 2018, Central London

 

As we help you navigate the writing, publishing and branding minefield you will learn:

  • the kind of book you need to write
  • the people you need to write it for
  • how to make your book compelling
  • how to make sure your readers get results
  • how to stand out from the crowd
  • how to be yourself in a way that attracts business
  • how to build a strong, personal brand
  • how to build an audience and generate publicity
  • how to make money from your book
  • how to use your book to attract your ideal clients
  • how to turn your expertise into a range of products
  • how to scale your business up even if it is just you working in it

 

Book Your Place Here>>

 

Been Booked to Talk About Your Book / Work on TV / Radio?

…that’s just the start!

I was reminded yet again recently of why I do the work I do. As many of you know I wrote my first book ‘Imperfectly Natural Woman’ 11 years ago. I had written it because a publisher came to me and asked if I’d considered writing it, she had heard me speaking on the radio about natural health and wellbeing and alternative stuff, everything from eco laundry balls, through to organic skincare, fermented foods, raw cacao and reducing plastics (yes, I was seriously ahead of my time!).

The book was my life’s work, it came out just after the birth of my fourth child, and it was literally like having a fifth baby. When it didn’t rate – anywhere, when it wasn’t on the shelves in ANY stores, when no journalists were interested in the press release my publisher sent out – I was gutted. Furious actually, and beyond frustrated. I was also determined that this stuff I was sharing would be heard – somehow. I took matters into my own hands and started hustling, I found that journalists and producers are usually happy to hear from an author directly, even if you have invested in PR, and the turning point came when I was invited onto what was then the drive time show on BBC Radio 2. It was with Johnny Walker, he had recently come through his own health challenge and was very open to hearing me wax lyrical about everything from superfoods, through cleaning the house without chemicals, EMF protection, natural skincare, even eco sanitary ware!

The phones went mad, the reaction was great, I came away buzzing and went to sleep a happy bunny feeling proud that I’d got my message across and hopefully inspired a few more people to try a few holistic approaches, albeit ‘imperfectly’.

I couldn’t believe when the following morning, my publisher rang me at 7am to tell me the book had gone to Number One on Amazon best sellers overnight knocking ‘The Da Vinci Code’ off the top spot! Suddenly the branches of Waterstones and other stores (yes there were more back then) wanted to order in hundreds of copies of the book, (the publisher had sold out and needed to order an emergency print run) …suddenly every journo and producer in town wanted me to talk about the book. Fortunately, I have been in the media for years so I knew how to attract and maximise opportunities but I surely recognised the importance of making the most of media opportunities.

As time went on I became more aware of other authors promoting their books, and experts promoting their work and just how powerful being able to articulate your message really is.

There was one occasion when we interviewed a hypnotherapist who had written a book, their publisher had managed to get them the slot, on mainstream radio, speaking to nine million people, I was thrilled because I love being part of bringing this stuff to the general public, sadly the hypnotherapist and author, who was no doubt a fabulous therapist and excellent author, was a shockingly bad interviewee, he/ she (not saying!) had done zero preparation, was incredibly nervous (that’s understandable) and hadn’t got clarity on their key messages. Even the most basic questions floored them. It was painful.

Fortunately for us, we were pre-recording this interview so it was dropped. Dropped! ….and the potential had been there to sell a cool 35k books…. ouch.

A similar thing happened a few years later and it was at this point that I started to do the work I do now, coaching and inspiring everyone to recognise that ‘You’ are the brand, not your book, your product or service, it’s YOU we want to connect with, and unless you have clarity on your USP, your story, which bits of your work you want to talk about – it’s difficult to connect and to ‘like, know and trust’ you. Being a great interviewee is not rocket science. These are skills that can be learned. You can fake it till you make it (or till you become it).

On one occasion a new author came in and blew it from the off, literally putting her head in her hands after we asked the first question and saying Oh s**t….Thank the Lord that was pre-recorded.

We ended up working together and that author is now regularly on TV and Radio

Surprisingly despite the rise and rise of the key influencer and confident Instagrammer, I had another experience recently where I was shocked to see that an author, who will of course again be nameless, came in to our studio totally unprepared. He / she couldn’t answer even the most basic background question without stumbling and laughing, saying, thank goodness this is a pre-record! Thank goodness indeed. Now with some skilled editing that interview ended up sounding great, but my question is, what was the author doing, not bothering to invest in that opportunity? Why hadn’t they taken the time to think through what they might be asked? To decide what the key points they wanted to get across were, whether there were aspects of the book or their own story they wanted to flag up? Even worse this particular author was accompanied by a press officer from the publishing house whose job it was surely to ensure that their authors were going to do a good job of ‘selling’ the book.

Not everyone is naturally confident speaking in public or in an interview situation. Not everyone finds it easy to form clear and concise statements about their own work. Not all brand owners find it easy to craft their mission statement or elevator pitch. But all of this is possible, and you don’t have to be an excellent ‘orator’ to come across well in an interview, you just have to be authentic, and enthusiastic.

The confidence comes from knowing you are prepared, from pre-empting what the tricky questions might be, and knowing exactly how you will answer them. Start with my post on six classic interview questions you must ask yourself about your brand

Even worse than being nervous while being interviewed, is to be disinterested, and yes, we have interviewed authors who couldn’t really be bothered, and trust me if you sound bored talking about your book you won’t be inspiring people to go and buy it! Nothing is worse than hearing someone who doesn’t sound enthusiastic. Ultimately people do business with those they like know and trust, and you will come across as trustable and likable if you share your story, your information, with passion and authenticity.

I’ve created a PDF document titled ’Be A Great Interviewee’ – sign up here to receive it>>

If you want a ‘speed coaching’ session getting clarity on your USP, and key messages and how best to maximise your media opportunities I can do this as part of a Power Vision call or a VIP session. Click HERE for details>>

I look forward to seeing or hearing you on the air very soon!

Build your brand live your dream inspirational quotes for 2018

Happy New Year!

When I was researching some quotations to add into my most recent book You are the Brand I came across some gems and added those to my own personal faves that have helped me over the years

I thought I’d collect a few to inspire you as you set your goals and intentions for 2018

Remember the big one…‘You don’t have to get it right, you DO have to get it going’ (Janey Lee Grace}

Enjoy these quotations HERE …and let me know your faves…