Ditched the booze, rocking sobriety and now want to inspire others?
Join us, or please share details of this free webinar Wed 1 march 8pm, of course let your contacts know to mention you if they do sign up
Janey will share what it means to be a Sober coach, and importantly what it doesn’t! The next Sober Coach Accredited Training starts March 23-24 for an in person ‘retreat’ followed by online sessions, but the whole training can be completed online. Further dates will be added too, June tbc
I completed my Sober Coach Training with Janey in January 2023. The 2 day course in Southend was just what I needed to get me in the right mindset to launch my Sober Coaching business..I was privileged to share the weekend with some inspirational people who were also training. Janey and her team made the whole weekend enjoyable and immensely instructive. Along with the sessions we had ample time to discuss and debate the points raised and we certainly all talked a lot!
It was great to work with Janey face to face as she totally engaged us all and shared her wealth of experience. There was not one question asked of her that she could not answer, and more importantly could illustrate with her own experiences. For me, this was the greatest value as it made the sessions come to life rather than just exercises and theories without any relevant examples. I am now looking forward with renewed enthusiasm to the start of the next exciting chapter in my career..Thank you Janey Tony Worsdall
https://janeyleegrace.com/images/What-does-it-mean-to-be-a-Sober-Coach-1.png10801080Janey Lee Gracehttps://www.janeyleegrace.com/images/small-banner.jpgJaney Lee Grace2023-02-20 21:54:002023-02-20 21:54:01What does it mean to be a Sober Coach?
I have to say my Alcohol Free Life podcast from The Sober Club is my absolute passion, and I only wish I had started it sooner! Its brings so much engagement, (and has earning potential if I target the right brands) but above all it keeps me connected with followers who then join my community and buy courses / books et al. I am also fortunate to have some amazing guest interviewees!
I asked Sonny Etchell who offers podcast startup / production / editing services agency to offer us a few tips
Toying with the idea of starting a podcast? Or perhaps you already have a podcast but want to optimise it for greater success to promote your business and online presence. Podcasting is now incredibly popular and can be a great way to give people a more in-depth insight into you and the message you’re trying to get across through your business.
Here are 5 tips to achieve success with your podcast that you’ll be glad you knew before start:
1.Quality over length
Don’t fall for the trap of thinking that podcasts must be hours long. One of the best things about podcasts is the long form conversation which allows people to converse in an uninterrupted, unedited format. However, this should only apply if the topic warrants having a lengthy runtime. For the most part you want to be concise and keep your listeners attention. You’d rather have a listener make it to the end of your 15 minute podcast, than only get 15 minutes into your 90 minute podcast.
Once you have decided on an approximate length, make sure
all your episodes are roughly your chosen length. You want to maintain people’s
expectations so avoid having a 30 minute episode one week and an hour long
episode the next. You also want to be consistent with the day and time your
podcast is released so your listeners know when to expect your episodes.
The Joe Rogan’s of the world can afford to have 3 hour long
podcasts as they’ve reached the level of notoriety at which their die-hard
listeners sit through it but don’t think the same applies to you! Especially when
starting out, keep it coincide and don’t make your episodes longer than they
To avoid burnout, use seasons. By splitting your podcast into seasons, you can test the waters to make sure that it is something you can sustain. Many podcasters make the mistake of starting to release episodes without any indication of an endpoint. They put the expectation on themselves to release episodes indefinitely, without a break which you may find you will need!
2.Don’t lose sight of the what and why
What – what is
your podcast about, what purpose does it serve?
Why – why are you
doing it, Why should people care?
Like most forms of content creation, the key to a successful
podcast is consistency and you won’t be consistent if you’re not talking about
and researching something that excites you, something you could ramble on for
hours about on a weekly basis.
Of course episodes should be well prepared, with notes or bullet points of your talking points and questions for interviewees (even writing a script can be a good idea). However, you should want to talk about your topic because you’re relentlessly passionate about it. This way you’ll never run out of things to say and your enthusiasm will keep your listeners engaged.
Remember to always keep your audience in mind. What are
their needs? What problem am I trying to solve and why should they keep
listening? Put yourself in their shoes to help make sure you’re always
delivering useful information.
If you have an idea for a podcast in mind but are still not sure it is sustainable, try this. Write down 10 episode ideas. If you struggle to think of 10, you may want to reconsider the subject matter of your podcast.
3.Don’t neglect sound quality
A surefire way to ensure someone stops listening to your podcast is, simply, if it’s unpleasant to listen to. You don’t need to spend thousands to have a professional, high quality recording setup but it’s worth investing in good, minimal equipmentthat will provide you with clear and crisp audio without breaking the bank.
All you need is a
basic setup consisting of your computer, a mic and some headphones. If
you’re doing video podcasting, a decent external webcam works just fine.
When choosing a mic I would recommend a USB mic as they are
super affordable and plug straight into your computer.
Here are 2 of the
best affordable USB mics on the market:
The reality is that there is lots of competition now so think about anything you can do to make your podcast standout as much as possible. More importantly, take pride in the fact that you’d do this podcast whether it made money or not because you want to grow your business and get your message out there. Perhaps you want to drive more traffic to your website or grow your email list or maybe you just enjoy talking into a microphone with some friends!
See your podcast as an asset that, while may not be bringing in any significant income, is promoting yourself and growing your online presence.
Always be ambitious and if you do get to a point where you
can have sponsorships then all power to you! Landing sponsors often comes down
to how many downloads you regularly hit but it’s not the only way to monetize a
podcast. Really knowing your niche could mean even with a relatively small
number of listeners you could attract sponsorship revenue.
Although podcasting takes a lot of preparation and hard
work, it shouldn’t feel like work when you’re actually doing it. However if
you’re starting a podcast because you’re seeing dollar signs in your eyes, it
might be time to rethink.
Not sure what to name your podcast? Here are some pointers:
Keep it specific. You don’t want anything that is at all vague
Make sure the name is memorable and rolls off the tongue easily
Keep the name in line with/similar to your business name or brand
Make sure the name is available and hasn’t already been taken
5.Get an editor
In an ideal world, once you’ve finished recording your
podcast, you’d hit a magic button, sending your podcast into the sky where it
will land on peoples phones ready for them to start listening.
The reality is that recording the podcast can often be the easy part. It is what goes on ‘post production’ that can be the most boring, tedious and time consuming aspect to starting a podcast.
If you’re someone who is able to outsource editing I would
recommend it because it takes that responsibility off your shoulders, freeing
up more time for you to focus on making the content of your episodes as good as
possible. Unless you’re someone who enjoys this part, slaving away editing your
podcast might discourage you and make you question whether it’s all even worth
There are also several other odd jobs involved in getting a podcast off the ground such as creating Podcast artwork, sourcing free to use music and setting up your hosting platform to distribute your podcast to places such as Apple Podcasts and Spotify.
Of course this is a ‘shameless plug’ but I offer podcast editing services ranging from weekly editing of your episodes (should you already have a podcast) as well as a full ‘podcast startup package’ including podcast artwork creation, music sourcing and uploading to platforms for those brand new to the scene who need a helping hand getting your podcast off the ground!
Thank you Sonny! Here is another article with tips from experts including moi (!) on starting a podcast
https://janeyleegrace.com/images/podcast-article-girl-mic.png10801080Janey Lee Gracehttps://www.janeyleegrace.com/images/small-banner.jpgJaney Lee Grace2023-02-03 10:17:002023-02-07 17:10:045 Top Tips to Podcast Success