Six Classic Interview Questions You Must Ask Yourself About Your Brand

I remember back 25 (ahem) years ago when I was training to be radio broadcaster, we were taught to always speak to ONE person…never say ‘all you out there!’ and when interviewing guests, we were taught the classic standard interview questions that all interviews are based on.  They are of course the 5 ‘W’s …and a H…

Who?

Why?

What?

Where?

When?

…and How?

Of course having worked in radio and TV as an interviewer for over 20 years and having interviewed thousands of people, I can honestly say that those words never come to mind and even if an interview was conducted using them as a framework, they wouldn’t be in that order. However, when teaching a ‘How to Market Yourself’ workshop recently I shared these words with the delegates to help them ensure that they are prepared to be a great interviewee.

There’s no doubt you need absolute clarity on:

Who you are (you are the brand!)

Why you do what you do – what’s the emotion behind your work?

What exactly do you do, what are your key messages?

Where is it happening? – geographical info if it’s an event, or online etc.

When? – if it’s a launch or date related event.

How do you work – how do you deliver your product / service?

So I’d urge you if you haven’t already, to do a practice run for if you’re asked those questions, prepare your answers and practice answering those questions (say it out loud, it’s muscle memory!) a few different ways so that you always sound spontaneous and not scripted.

Ask Yourself …

But here’s another use for these words, as I coached a client privately I realised that she was finding this preparation for being a great interviewee step tricky,  not because she hadn’t quite honed her key messages or got her tongue around how best to describe her ‘USP’, that’s quite normal, but it was because her business had grown organically, she had almost fallen into it by accident because she had a real passion for helping other people and so retrained as a coach but hadn’t ever done the business plan or mapped out the strategy.

It’s true for so many ‘heart centred’ businesses, we just find ourselves with our own business often by accident, clients get recommended and suddenly we’re off!  Sometimes it’s a while before we can take stock and recognise that we may have created something that wasn’t exactly what we wanted.

So I’d urge you in addition to having your answers ready for the media, to take a long hard look at those questions in relation to how you feel about your work and the way your business works.

Ask yourself

Who:

Who am I?  This can be a big one, in the case of my client she wasn’t altogether happy being visible as ‘the brand’, she was hoping to hide. Really be honest about whether you’re prepared to gain confidence and to put your head above the parapet and be seen. You can also ask the questions ‘Who are my ideal clients and what is it that I can assist them with? and ‘Who do my products or services best serve?’

Why:

Why do you do this work?  This is sometimes referred to as the ‘Why that makes you cry’, if you do have a heart centered business really be honest with yourself about this one, it’s unlikely you are doing it purely for money, but make sure that you aren’t blocking yourself from being financially abundant (often the case!)

What:

What exactly is your USP? What is your business in a sentence and what’s your point of difference?

Where:

Where do you usually work, and where are your clients or customers? This should be an easy one!  Though if it’s currently one to one with clients, it might get you thinking how you could leverage your time and reach more people globally by offering Skype sessions, writing a book or creating an online programme.

In the words of the great Mark Zuckerberg – he apparently asked this before implementing any business idea – ‘Does this make us grow?’

When:

When is it happening?  This question could help give you clarity on what you hope to achieve and by when, if you’re planning to write a book, even if its self-published – set yourself a deadline, it ensures you get cracking!  If you’re launching a new product or programme prepare your marketing schedule ahead of the launch date.

How:

How does it all work together? Ask yourself how you will do it all? How do you access the help you need? Ask yourself ‘Is there something I still need to learn? Do I need more training, a partner or a joint venture?

Be willing to recognise you may need support, hey even Batman needed Robin! (not a spoiler for the new movie!)

Rocketing out of Despair

It’s everywhere, and Rocketman is on a different planet to other recent biopics. It’s a must see in my opinion for anyone who wants hope that there is a way out of whatever situation they are in.

The film is set against the backdrop of Elton’s addictions, in a group therapy session (where Elton played by Taron Egerton, sits resplendent in a devils costume complete with huge feathery wings and a cap with horns) reveals that he is an addict.  The scenes, interspersed of course by spectacular clips of Elton performing, take us back to his childhood where his mother is strangely distant, his father is seemingly not interested in him, and only his grandmother seems to want to nurture the burgeoning piano playing talent.

This lack of affection means Elton is painfully insecure and it’s not until he changes his name and creates a new identity for himself that he can really feel successful, but as life spins out of control he is eventually forced to take a rain check on the partying and head for rehab.

I was struck by the anxiety portrayed in this film, despite the immense wealth and notoriety he was deeply unhappy, He was finally able to reinvent himself though and has been sober for 28 years, he said in an interview that six months before he got sober, he gave away or sold all his possessions, he said he must have had a premonition that his life was going to change.   Change it did and Elton said in a recent interview about the film,

It’s a film about Redemption, about asking for help.  I was ashamed of myself, but  didn’t want to live like that, I wanted to become a good person, the person I didn’t know.  The  message is  if you are in a bad way, ask someone for help, It’s difficult asking for help, but my life since I got sober has been quite the most amazing journey, I don’t have to wake up feeling like I don’t want to wake up’.

It’s a story of reinvention passion and a sort of salvation and as the final song I’m still standing says he’s a ‘true survivor’  I got to see it first at a press screening and it was lovely to see Zoe Ball there too, here we are – sober sisters!

If the movie encourages one person to ask for help for their anxiety, addiction or depression it will have done an amazing job.  It reminded me of how important our families really are, in my podcast episode I speak about my own experience of family constellations, and how it changed my relationship with my own mother, in every family there are entanglements and past trauma that can still be having an impact on the present.  If you are interested in this work check out www.familyconstellationsherts.co.uk Its life changing work.  The lovely thing about this movie is that Elton is able to forgive at the end, and I hope it’s not too much of a spoiler to say he is finally able to hug his younger self.  The film is about much more than a rock n roll lifestyle which eventually crashed out, its much more about finding who he really was, As someone said recently on facebook (and I’m mortified that I can’t credit him or her cos I can’t find it again) ….

‘The goal isn’t to be sober, the goal is to love yourself so much that you don’t need to drink’

Rocketman (15) is out now

 For anyone considering ditching the booze check out the Selfcare for the Sober Curious events, free monthly events in London with the charity My Yard with inspirational guests. https://bit.ly/2YHqfxT

Check out the Podcast Alcohol free life for some inspirational guests

 

 

Super Exciting Announcement Tedx

As an author, presenter and speaker I have always (like so many of the clients I’ve coached) wanted to do a TEDx talk. I applied right at the last minute on a whim really and I am thrilled to say I was selected from hundreds of applicants to be part of TEDxNorwichED. It’s Europe’s only full day TEDxED event.

I’m talking Saturday 13th July and I’m told tickets are likely to fly out of the door, they go on sale at 7.30pm tonight.

There is a Facebook live event tonight around 7.30pm to meet some of the speakers, I will join in of course and you’d be welcome to look in on their Facebook page @tedxnorwiched

GET YOUR TICKETS HERE>>>

 

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And what am I talking about?

Well the title of my talk is ‘Sobriety Rocks’ – Who knew! I’m sure many of you have seen my posts, blogs and events I’m running such as next Monday’s ‘Selfcare for the Sober Curious’ event. I want to encourage people who know or suspect they might feel better physically and emotionally without alcohol in their lives, to recognize that there is a whole new world waiting. I really have been amazed to discover, ( to quote Catherine Gray’s bestselling book title) ‘The Unexpected Joy of Being Sober’.

Of course, I am passionate about holistic living so my take on it all is to inspire people towards mindful drinking or quitting and then focusing on good nutrition, ditching the toxins et al.

I’d love to see you there, or if not, of course you will be able to watch it live online.

Janey TEDX

 

Attract Clients on Instagram (How to!)

I Interviewed Inga Deksne recently, she’s a brilliant Instagram expert who can show you how to generate customers AND money using Instagram. I put to Inga a lot of questions that I know many of you have, some of you that currently use Instagram and also from those of you who are reluctant/fearful to get on board with it.

 

Are you a member of my Facebook group The Media Hub? – if you are not a member then come on over and take a look – it’s where I share and offer occasional press leads.

 

Instagram is an amazing way to promote your brand so do join my Facebook group for free and catch the video interview and Q&A to get some important tips.

Request to join here: https://www.facebook.com/groups/themediahubhostedbyjaney/

 

Inga’s course is a Masterclass for all things Instagram and right now you get it at just £97 – an incredible price. Here’s what it’s all about:

 

If you are a business owner who use or want to use Instagram for business you need to understand that growing number of following without solid foundation and strategy will be getting you numbers but not the results. The Instagram Success Habit Lab teaches you not only how to get followers but what you need to have in place if you want to bring customers and make sales from your Instagram activities.

It differs from any other courses because it teaches not just about how to use Instagram but how to integrate it into your day-to-day life so you can maintain a consistent presence.

Should you consider this course?

If everyone keeps telling you that you should be on Instagram but you feel that it is another chore for your busy day then this course will help you plan and organise your Instagram activities.

If your Instagram feed looks like a family photo album where you share your cute kids’ pictures or food you ate, they may get likes but they don’t bring customers, if you want to learn how to use Instagram for business then this course is for you.

If you feel confused what to post on your Instagram feed to attract new clients then this course will show you how to plan your content and how to behave on Instagram to attract new customers.

This course is NOT about how to get 10000 followers in 30 days, it’s about how to use Instagram as a profitable business tools. If the vanity metrics are important then this course is not for you. However, in May, we will be focusing on growing your followers at least to 1000 followers.

Special offer – if you join now you will also get additional live trainings and support in the group, it will be available only for the first 100 members for the first 100 days

https://member.highimpacthappiness.com/course-landing/

Join us for Self-Care for the Sober Curious

Join us for another free event on Monday evening May 20th in London.

If you’ve decided to cut down or quit drinking or you are just ‘sober curious’ we run an event for you ‘Self Care for the Sober Curious’ is a free event in London hosted by the charity My Yard, there will be alcohol free drinks and vegan nibbles, and we’d love you to join us for this next one!

Happening Monday 20th May 7pm at The Jago in Dalston London.

Our special guest is Hypnotherapist and author of ‘Cut the Crap and Feel Amazing’ Ailsa Frank, and Dr Richard piper from Alcohol change U.K. and there be lots of time for Q&A.

It’s free (donations to the charity are welcome) but you do need to book via eventbrite using the link below

REGISTER HERE>>>>

Follow me on instagram @janeyleegrace and the charity @myyard.org.uk to find out about the next one.

See you there, if you have any questions let us know!

Ditch The Toxins – Meet Me at Flourish Festival

*** FLOURISH FESTIVAL***
Live NonToxic – Mind Body and Spirit
10-16th June 2019

London based art duo Kevin Helton & Jane Hutchison, Founders of personal sustainability venue HELLO LOVE, have created the first Flourish Festival to raise awareness of NonToxic Practice™, a style of living designed to prevent and heal degenerative disease such as cancer through the targeted removal of all toxic substance from daily life.

 

There will be a week of workshops and speakers, on Mind, Body & Spiritual Detox techniques, Food, Wellness, Neuro Science, Spirituality and psychology.

I will be speaking about ‘Ditching The Toxins’ on Tuesday June 11th at 5-6:30pm

Other speakers will include— Zoe LVH Founder of turmeric based product brand Wunder Workshop, Jade Shaw Out of Body expert, Tamu Thomas Founder of lifestyle brand Live Three Sixty, Jessica Huie MBE Author of Purpose and Kris Hallenga Pride of Britain Award winner and Founder of breast cancer awareness charity CoppaFeel.

Featured Events include:

  • The Death Café —An invitation to reframe and talk about death in an open and honest way.
  • Releasing the Fear —Featuring Kris Hallenga founder of CoppaFeel.
  • Healing Stories—Real life stories of people who have healed from terminal illness by Hello Beautiful Founder Jane Hutchison
  • How to Find Purpose — Author Jessica Huie MBE shares her story of discovering purpose beyond society’s accepted notion of success
  • How your Mind can Help Your Body — Author Dr David Hamilton talks about the Placebo effect and how people have healed from illness and disease

Tickets start at £15, Festival pass £100
To Participate Visit:www.hellolove.org

I’d love to see you there!

Can I Promote Your Product?

 

NOPE2019

I’m excited to be speaking about my favourite beauty and wellbeing trends, focusing on vegan skincare, at NOPE – Natural and Organic Products Europe in London (please note this is a trade show). I’ll be speaking at 1:30 pm on opening day Sunday 7th April 2019.

If you are a business and have a new / hero skincare, beauty, haircare, or wellbeing product you would like me to feature please email janey@imperfectlynatural.com and we will be in touch – I can’t guarantee them all and preference will be given to those exhibiting at the show but it’s great to keep me informed of your new stuff!!

All details here>>>

Top 10 tips for facing presentation fear

A staggering number of people are afraid of speaking in public, in fact its rated higher than a fear of spiders, divorce or even death!  I once worked with a great entrepreneur who was offered an amazing opportunity to appear on Fox news to talk about her brand, she turned it down because of her fear of being in the limelight.  I really believe as the title of my book says You are the Brand, and people do business with those they like know and trust, so speaking and being able to share your authentic message is a great way to connect with them.

Here’s a few tips to help you overcome your fears of speaking in public. 

  1. Firstly accept that you may be nervous and imperfect, and that’s ok, in fact the more ‘human’ you are the better. So what if you drop your papers or spill your water?, it makes you relatable.  Nerves are normal, its ok to have butterflies in your tummy, but preferably butterflies flying in perfect formation!

2 You will be less nervous the more Preparation you’ve done. Prepare your content carefully, don’t cram in too many ideas and share what you know and are enthusiastic about, you won’t feel as nervous if you’re confident that you are delivering an authentic message.   Don’t try and learn the script word for word but DO know the ‘sections’ and asign bullet points to each.

3 Prepare for your performance too, that means saying your words out loud, its muscle memory, practice recording yourself, and watching your body language too.

4 Get your voice ready, do some vocal exercises, some tongue twisters to get your mouth moving and some vocal warm-ups varying the speed and the pitch.

5 Remember the power of the Pause, it’s the punctuation and it can help you out of a tricky moment, if you have lost your thread, just pause, check your notes (don’t have a full script on stage) and carry on, it feels like forever but its probably just seconds.

6 Engage the audience, make eye contact at various points around the room, and believe that these people want to hear your talk and are open to what you have to say. When you first go on stage if there is something bothering you that you feel everyone will be thinking say it first, ie if you have a massive zit on your nose, get that out of the way…come on stage and introduce your zit…if your contact lens are giving you hassle and you need to keep wiping your eyes, flag that up rather than have people wondering if you are upset about something.

7 Before going onstage do some breathing, when we are nervous we breathe in a very shallow way, breathe slowly and deeply.

8 Learn a simple tapping routine EFT (emotional freedom technique) allows you to tap lightly on the side of the wrist, you can say your fears out loud or to yourself but doing a tapping sequence helps to take away the’emotional charge’

9 Stand in the ‘Power Pose’ before you go on stage, just a minute or two in the so called power pose can change your state from one of fear to confidence and strength. Stand with feet apart, chest back head held high and arms by your side, look forwards and up, its impossible to fear sad and scared when you are fully upright, its what psychologists call The Cybernetic loop

10 And the big one….Visualise yourself rocking it!  Athletes often visualise themselves beating their own best time, or winning the race, see yourself coming off the stage and punching the air as you say YES I did it!

Check out the online course The Fearless Speaker, Janey Lee Grace and clinical hynotherapist Georgia Foster

 

Love, kindness and Imperfection

I wrote my first book Imperfectly Natural Woman over 13 years ago now, it was an Amazon number one best seller (after a national radio interview) and whilst being a bit ahead of my time, (I was writing about kale before it had its own publicist!) I think it struck a chord because of my use of my word ‘imperfectly’

You see in our quest for happiness, optimum health, success and abundance all of us at our core know that we are a little bit ‘flawed’ and unlikely to get everything right, especially first time around.   As someone who is a Hay House author and has interviewed many spiritual leaders I am well versed in the ‘I am enough’ thinking and the importance of self love, but I am still acutely aware of my own imperfections and failings and find it hard to reconcile that if I tell myself enough that I am perfect – lo and behold I will be.  More and more people are bringing skeletons out of their closet and admitting to suffering from anxiety and depression.  Its easy to be fooled by social media into thinking that everyone is living the dream with their instagram filtered lifestyle, so when even high flying celebs open up and admit they have down days and black dog moments everyone can finally breathe and admit #metoo.  If you run your own business it can feel especially lonely to be constantly comparing yourself to others in your field, its highly likely your inner critic will be having a field day reminding you of your imperfections and ensuring that you go deep into despair…when you aren’t putting a brave face on it for the camera.

Last year on Steve Wright in the afternoon on BBC Radio 2  we interviewed Zen Buddhist monk Haemin Sunim on his lovely book The Things You Can See Only When You Slow Down. Now he is back with a #1 internationally bestselling book of spiritual wisdom about learning to love ourselves, with all our imperfections, its called Love for Imperfect Things; How to accept yourself in a world striving for perfection. 

He said ‘Hearing the words Be good to yourself first, then to others was like being struck by lightning’

Many of us respond to the pressures of life by turning inward and ignoring problems, sometimes resulting in anxiety or depression. Others react by working harder at the office, at school, or at home, hoping that this will make ourselves and the people we love happier. But what if being yourself is enough? Just as we are advised on airplanes to take our own oxygen first before helping others, we must first be at peace with ourselves before we can be at peace with the world around us.

Haemin Sunim turns his trademark wisdom to the art of self-care, arguing that only by accepting yourself–and the flaws that make you who you are–can you have compassionate and fulfilling relationships with your partner, your family, and your friends. With more than thirty-five full-color illustrations, Love for Imperfect Things will appeal to both your eyes and your heart, and help you learn to love yourself, your life, and everyone in it.

Love for imperfect things; How to accept yourself in a world striving for perfection.

When you care for yourself first, the world begins to find you worthy of care.

This feels so relevant right now as I am interviewing quit lit authors and sober heroes for my new podcast Alcohol Free Life, the thread that runs through everything is the need for self love and self care.

Dr David Hamilton was a guest recently and I’ve known him for years as a fellow Hay House author, he is a former scientist and has written ten books now. Why kindness is good for you was a game changer for many people because he proved scientifically that the giver gets incredible benefits for emotional and physical well being even more than the recipient. As an advocate for a kinder world  David reminds us that just by practicing acts of kindness we can increase our happiness, improve our health and forge strong connections with others, s new book The Little Book of Kindness gives us  easy-to-follow tools, strategies and exercises so that we can harness its power to improve all aspects of our lives and the lives of the people around us.  kindness changes the brain, impacts the heart and immune system, is an antidote to depression, improves relationships and even slows the ageing process.

In our interview for the podcast we talk about how we can start to ‘re-wire’ our brain and change our thinking, so important if we are trying to change a habit or free ourselves from addiction.   David explains the difference between self love and self esteem and gives us tips for self-care.  It seems that kindness , self acceptance and gratitude are all interlinked and all of us need to get better at it.

The Little Book of Kindness: Connect with others, be happier, transform your life by David Hamilton

Another forthcoming podcast guest is Shahroo Izadi author of The Kindness Method.  She is a  behavioural Change Specialist and her book focuses on how to break bad habits.  Shahroo is a support group facilitator and therapist at Amy’s Place, a recovery house for women set up by The Amy Winehouse Foundation.  Shahroo studied Psychosocial Sciences and Psychology,and  learned an enormous amount about how drug addiction is assessed and treated in the UK.

She has a revolutionary message: treating yourself kindly is the only way to make changes that last. She is living proof that her method works – after years of yo-yo dieting she shed over 8 stone (and has kept it off ever since). Professional training coupled with personal experience led her to develop The Kindness Method™, where traditional strict regimes are turned upside down to leave you feeling empowered, positive and ready to embrace change.  Whether it’s weight loss, cutting down on drinking, improving relationships or ditching a dull job for one that you love, The Kindness Method will help you change any unwanted habit. Because when you shift your focus to your individual strengths and skills (rather than what you can’t do), you too will find you have the power to change – for good.

The Kindness Method Changing Habits for Good by Shahroo Izadi is out now

I’m also planning to talk with Patrick Regan OBE. He is an author and the Founder of urban youth work charity XLP, an organisation which aims to create positive futures for young people and make a sustainable impact on poverty and educational failure in London.

Patrick founded the Christian charity Kintsugi Hope with his wife after a series of incidents that took him physically, mentally, emotionally, and spiritually ‘the brink’ —at a time of illness and loss all around us.  He wrote a blog post and found that  lots of other people feel alone in their struggles; so he saw the need  to be vulnerable and open about hard times. Patrick says, This is the way that healing can take place, in safe and supportive spaces. Patrick says.

I came across kintsugi, a Japanese technique for repairing pottery with seams of gold, while I was having major reconstructive surgery on my legs. We’d also had losses and stress in the family, and I was working very hard with XLP, and suddenly there was a perfect storm of things going wrong. But we learned so much, which I don’t think we would have learned otherwise.  Kintsugi repairs brokenness in a way that makes the object more beautiful than it was before.Instead of hiding the scars, it makes a feature of them. It’s a beautiful concept, giving broken people hope for the future’ 

Honesty over silence; Its OK not be OK by Patrick Regan is out now

How wonderful is that!  Brings us right back to accepting ourselves – despite imperfection and looking for the beauty and love – even within broken things

Check out my recommendations for holistic living www.imperfectlynatural.com

Janey Lee Grace Alcohol Free Life the podcast is free on itunes and other platforms, please subscribe and rate!

Grab your tickets for Best You Expo 2019!

If you haven’t attended this event before, trust me, you don’t want to miss it!!

The EXPO covers all areas of personal and professional development.

Aside from world class speakers on the main stage, they have break out rooms like…

Wealth & Riches, Health & Lifestyle, Passion To Profit, Yoga & Meditation, Empowering Women and more…

There is so much to see and do, it is an incredible experience!!

Best You have hosted three incredible Expos, creating an amazing reach and bringing together thousands of people who share the same interest and hundreds of speakers all around the world who deliver the best personal and professional guidance by sharing their unique and inspiring stories to the rest of the world. Next years event in February will be the BIGGEST and BEST yet!

The​ ​Best​ ​You​ ​Expo​ ​2019​ takes place on Friday 15th and Saturday 16th February in Olympia London​​​.

This one-of-a-kind event gathers those passionate about living better lives, creating a better world, gaining greater mindfulness and meaning in our modern age.

 

GO HERE TO BOOK YOUR TICKET NOW>>>