PR and Media Skills for Holistic Professionals AUDIO Masterclass Series


Welcome to week 1 of your training. 

PR and Media Skills for Holistic Professionals AUDIO Masterclass Series

MODULE 1 – YOU ARE THE BRAND

It’s time to put yourself at the top of your brand, and turn your knowledge expertise and passion into CONFIDENCE so that your clients and the media perceive you as the EXPERT in your field – not the salesperson!

It’s time to help you get clear on your USP (Unique Selling Proposition) so that you know exactly what makes YOU different (this is critical when it comes to knowing exactly what to say and build your marketing on, rather than sounding like everyone else in your field…

In this first stage-setting module you’ll learn:

  • Why PR is so important for your business and gain insight into how good PR works for a heart-centred business
  • The importance of gaining confidence, and LOVING putting yourself in the spotlight
  • How to establish yourself as the expert that everyone wants to work with.
  • How to PR yourself to get exposure for your brand, and enjoy doing it!

Module 1

Please note – by downloading this audio you are agreeing to our Terms and Conditions whereby you agree not to reproduce or share this audio or this download link with any third parties.

BONUS GIFT – ‘How to Become a Money Magnet’ – exclusive interview with Marie Claire Carlyle on attracting wealth

I first met Marie-Claire at a Hay House ‘I Can Do It’ conference where we were both speakers, I admitted to her that I knew I had some limiting beliefs around money and she immediately offered me her best selling book ‘How to Become a Money Magnet’ to get me started. Months later I feel transformed in my relationship with money and you can be too.

‘Change your thoughts and you change your life. Adopt some Money Magnet habits and you will become a Money Magnet for life.’  

Marie Claire Carlyle – The Money Magnet

‘When I chased after money, I never had enough. When I got my life on purpose and focused on giving of myself and everything that arrived into my life, then I was prosperous.’  

Wayne Dyer – Hay House author and motivational speaker 

BONUS GIFT – Janet Thomson Exclusive Video Interview – Changing Your Mind-Set – WATCH HERE>>

Welcome to week 2 of your training.

PR and Media Skills for Holistic Professionals AUDIO Masterclass Series

MODULE 2 – CREATE COMPELLING CONTENT

Copy, articles, press releases, even your own website text is how the world can get to hear about you. Leave them wanting more! I’m going to share with you a whole myriad of resources, tips, tools and techniques that will help you tap into the ways your written words can grab the attention of your clients, future clients, and the media. It could be time to find the confidence to write that book you’ve always dreamed of writing, or if you’re already an author, how to get the world knowing about it! 

In this all-important module you’ll learn:

  • What makes a good press release / blog / article
  • How to establish yourself as an authority in everyone’s eyes
  • The tricks and secrets of how to grab the attention of journalists, producers and buyers
  • How to write inspiring, compelling copy that ‘sings’ to its reader
  • Be inspired to ‘Birth the Book’ you’ve always wanted to write

Please note – by downloading this audio you are agreeing to our Terms and Conditions whereby you agree not to reproduce or share this audio or this download link with any third parties.

Your Assignments for Module 2:

Module 2 Assignment A – Your Heart Centred Business in the Press:

Guided Visualisation – Download https://soundcloud.com/user-393816002/module-2-guided-meditation/s-HKjxa

CHECK OUT THIS GREAT VIDEO from Andrea Gardner, fellow Hay House author of the fantastic ‘Change Your Words, Change Your World’. This short film illustrates the power of words to radically effect change – WATCH HERE>>

Welcome to week 3 of your training.

PR and Media Skills for Holistic Professionals Masterclass 

MODULE 3 – STANDING IN YOUR SPOTLIGHT

Have you ever been asked to speak at an event or meeting and shied away from it – even though you KNOW you have at your fingertips all the information that everyone would just love to hear? Are you unhappy with your presentation at your own classes and workshops? Are you desperate to take your message into schools, the workplace or holistic events, but worried about your body language or the public’s perception of you? When you know how to conquer your nerves you are, in many respects, home and free! It’s time to rid yourself of limiting beliefs, find your confidence and discover how you can be a magnet to an audience, customers, and potential clients without anything holding you back. 

In this life-changing module you’ll learn:

  • The secrets to confidence building
  • The tricks of appearing confident – even when you’re nervous!
  • How to beam authority on ‘your stage’
  • How to construct a talk that’s entertaining and informative, and become a sought-after speaker
  • The secrets of good body language

Please note – by downloading this audio you are agreeing to our Terms and Conditions whereby you agree not to reproduce or share this audio or this download link with any third parties.

Module 3 Assignment A – You in the Spotlight:

Your Gift BONUS

Paul Boross ‘The Pitch Doctor’ – Janey talks to Paul on presentation techniques for interviews and public speaking. Audio MP3 Download https://soundcloud.com/user-393816002/module-3-bonus-paul-boross-the-pitch-doctor/s-ylDwg

EXCLUSIVE VIDEO – Part 2 of Janey’s interview with Janet Thomson on the ‘confidence mindset’ – WATCH HERE>>    https://youtu.be/nZv3g7uVaqU

Want to get clear on your book?  

Janey’s Book Planning / Coaching Package

In this 3 Month programme, Janey will help you vision and plan your book. By the end of this programme you will be clear on your title, book plan, chapter list, synopsis, design, and how to position yourself as an author-ity. You will be given guidance as to the best options for you in terms of publishers and your personal PR / marketing strategy.



You’re now half way through this training course and it would be great to know how you’re getting on. Please come on over to my Holistic Business Success Facebook Group and introduce yourself and your work. Looking forward to seeing you there!

Warmest wishes, 

Welcome to week 4 of your training.

 

PR and Media Skills for Holistic Professionals AUDIO Masterclass 

MODULE 4 – BE A GREAT INTERVIEWEE PART 1 – SOUND GREAT! 

In my work on radio, so many times I’ve seen professionals simply ‘blow’ their golden opportunity to get their message out to sometimes millions of listeners, merely because they don’t know the techniques and tricks for being a GREAT interviewee. Often (if it’s pre-recorded) we’ve actually had to ‘dump’ the interview! I can show you the preparations and secrets to not only make you shine bright in an interview on radio or podcasts, but how to get YOUR message and YOUR agenda across. 

In this must-know module you’ll learn: 

  • How to prepare yourself for an interview
  • How to ‘take control’ of an interview
  • How to lose your inhibitions, and learn the voice techniques to make you confident in the way you sound
  • The secrets of good ‘sound bites’

MODULE 4 – Be a Great Interviewee DOWNLOAD MP3 HERE>>

Please note – by downloading this audio you are agreeing to our Terms and Conditions whereby you agree not to reproduce or share this audio or this download link with any third parties.

Guided Visualisation Download   https://soundcloud.com/user-393816002/module-4-guided-visualisation/s-aunX7

Bonus Handouts

Want to get started in Podcasting?

On ‘Steve Wright in the Afternoon’ we regularly invite Helen and Olly onto the show, they are the creators of the award winning Podcast ‘Answer Me This’ which has, despite being recorded in a living room in the London suburb of Crystal Palace, been a certifiable hit since its debut in January 2007, having been nominated for Best Internet Programme at the Sony Radio Academy Awards, winning Gold in 2011 and Silver in 2010. The show has become the most popular independent podcast in the UK, and has been named ‘Critic’s Choice’ in The Times, Time Out, The Guardian, Q Magazine, Radio Times, The Observer, Metro, and The Independent, as well as being named one of iTunes’ Podcasts of the Year and winning an audience vote in the European Podcast Awards.

EXCLUSIVE VIDEO – Part 3 of Janey’s interview with Janet Thomson on the ‘confidence mindset’ WATCH HERE>>  https://youtu.be/lOBIuL2McgE

Welcome to week 5 of your training.

PR and Media Skills for Holistic Professionals AUDIO Masterclass 

MODULE 5 – BE A GREAT INTERVIEWEE – PART 2 – LOOK GREAT!

Now that you’ve discovered the art of speaking and communicating ‘from the heart’, it’s time to learn all the techniques of VISUAL PRESENTATION, which is becoming more and more important in everyone’s perception of you and your brand. The good news is we can ALL now compete with the likes of the huge multinationals on a level playing field. Whether you’re making YouTube productions for your own ‘sole trader’ holistic business, acting as a spokesperson for your company, or as an interviewee in any situation, be it in front of your ‘flip’ recorder or a TV camera, you don’t have to be beautiful… just ‘right’. 

In this redefining module you’ll learn:

  • How to create a powerful impression in front of a camera
  • The most cost effective ways to make your own presentation, including the best equipment to buy
  • What (and what not) to wear to create the perfect image for your brand
  • Winning on-camera techniques and body language secrets

Module 5 – Be A Great Interviewee – Part 2 – Look Great! –DOWNLOAD MP3 HERE>>     https://soundcloud.com/user-393816002/module-5-be-a-great-interviewee-part-2-look-great/s-BIJNH

‘Hair and Makeup for Camera’ – Tabitha James Kraan – Download   http://imperfectlynatural.com/images/TabithaJK.pdf

Welcome to week 6 of your training.

PR and Media Skills for Holistic Professionals Masterclass

MODULE 6 – CLAIM YOUR NEW PLATFORM AND MAXIMISE YOUR VISIBILITY 

In this final module of six, it’s time to focus the skills that you’ve discovered into a new way forward, to let everyone see at a glance the passion and authority you have around you, to revel in a new confidence to succeed and to put into action the routes, paths and skills to get your message out there.

Now it’s time to DECIDE WHERE TO NEXT? Who are you going to be this next time around? Where are you going to go? It’s time to set the path of your ‘passion profession’ towards BIG CHANGES. You’re ready to break out and play full out to take you and your holistic business to the next level. 

 

During this exciting grand finale module you’ll:

 

  • Get clear on your personalised action plan to get yourself aligned and ready to manifest the leap forward, purposefully and passionately into a new era of your professional life
  • Learn how to find and link with the journalists/producers/bookings that will be the right platform for you and get a word-for-word script for each different situation so that you know exactly what to write or say to get your foot in the door (this one bonus alone can literally make or break all of the preparation work you’ve done so far)
  • Learn the secrets of a winning website that keeps people in and interested and locked in to your passion and professionalism
  • Learn the possibilities of ‘earning while you sleep’ and how to radically maximise the leverage of your time, energy and business.

Module 6 – Claim Your New Platform – DOWNLOAD MP3 HERE>>  https://soundcloud.com/user-393816002/module-6-claim-your-new-platform-and-maximise-your-visibility/s-QKPSt

Please note – by downloading this audio you are agreeing to our Terms and Conditions whereby you agree not to reproduce or share this audio or this download link with any third parties.


Assignments:

Re-cap on your course notes and assignments, and decide on the next step for you, and SET A DATE to achieve it. When you’ve completed it, celebrate your success!

Bonus Handouts:

Susie Pearl – Insider tips on how to present yourself to the media from PR Guru to the stars such as The Spice Girls, Madonna, and MTV, and author of ‘Instructions for Happiness and Success’ – Download MP3 Audio     https://soundcloud.com/user-393816002/module-6-bonus-janey-lee-grace-and-susie-pear/s-xIWW1

Come over and join us on our Facebook page – please introduce yourself and your work – looking forward to seeing you there!

Thank you for buying this PR and Media Skills for Holistic Professionals AUDIO Masterclass. I hope you’ve enjoyed working through this training and have gained valuable knowledge and clarity on gaining the visibility that your brand deserves. I strongly believe that everyone has the capacity to be incredibly successful in business.

If you would like more help from me getting clarity on your USP, your PR strategy or you would like one to one coaching mentoring or feedback on your media skills then don’t hesitate to get in touch. I’d love to hear from you

Warmest wishes,