And here’s the transformational content you can look forward to working with in each Module…
MODULE 1 – YOU ARE THE BRAND (FREE WITH OTHER MODULES) It’s time to put yourself at the top of your brand, and turn your knowledge expertise and passion into CONFIDENCE so that your clients and the media perceive you as the EXPERT in your field – not the Salesperson! It’s time to help you get clear on your USP (Unique Selling Proposition) so that you know exactly what makes YOU different (this is critical when it comes to knowing exactly what to say and build your marketing on, rather than sounding like everyone else in your field…) In this first stage-setting module you’ll learn: • Why PR is so important for your business and gain insight into how good PR works for a heart-centred business • The importance of gaining confidence, and LOVING putting yourself in the spotlight • How to establish yourself as the expert that everyone wants to work with. • How to PR yourself to get exposure for your brand – and enjoy doing it!
MODULE 2 – CREATE COMPELLING CONTENT Copy, articles, press releases, even your own website text is how the world can get to hear about you. Leave them wanting more! I’m going to share with you a whole myriad of resources, tips, tools and techniques that will help you tap into the ways your written words can grab the attention of your clients, future clients, and the media. It could be time to find the confidence to write that book you’ve always dreamed of writing, or if you’re already an author, how to get the world knowing about it! In this all-important module you’ll learn: • What makes a good press release / blog / article • How to establish yourself as an authority in everyone’s eyes • The tricks and secrets of how to grab the attention of journalists, producers and buyers • How to write inspiring, compelling copy that ‘sings’ to its reader • Be inspired to ‘Birth the Book’ you’ve always wanted to write
MODULE 3 – STANDING IN YOUR SPOTLIGHT Have you ever been asked to speak at an event or meeting and shied away from it – even though you KNOW you have at your fingertips all the information that everyone would just love to hear? Are you unhappy with your presentation at your own classes and workshops? Are you desperate to take your message into schools, the workplace or holistic events, but worried about your body language or the public’s perception of you? When you know how to conquer your nerves you are, in many respects, home and free! It’s time to rid yourself of limiting beliefs, find your confidence and discover how you can be a magnet to an audience, customers, and potential clients without anything holding you back. In this life-changing module you’ll learn: • The secrets to confidence building • The tricks of appearing confident – even when you’re nervous! • How to beam authority on ‘your stage’ • How to construct a talk that’s entertaining and informative, and become become a sought-after speaker • The secrets of good body language
MODULE 4 – BE A GREAT INTERVIEWEE PART 1 – SOUND GREAT!! In my work on radio, so many times I’ve seen professionals simply ‘blow’ their golden opportunity to get their message out to sometimes millions of listeners, merely because they don’t know the techniques and tricks for being a GREAT interviewee. Often (if it’s pre-recorded) we’ve actually had to ‘dump’ the interview! I can show you the preparations and secrets to not only make you shine bright in an interview on radio or podcasts, but how to get YOUR message and YOUR agenda across. In this must-know module you’ll learn: • How to prepare yourself for an interview • How to ‘take control’ of an interview • How to lose your inhibitions, and learn the voice techniques to make you confident in the way you sound • The secrets of good ‘sound bites’
MODULE 5 – BE A GREAT INTERVIEWEE – PART 2 LOOK GREAT!! Now that you’ve discovered the art of speaking and communicating ‘from the heart’, it’s time to learn all the techniques of VISUAL PRESENTATION, which is becoming more and more important in everyone’s perception of you and your brand. The good news is we can ALL now compete with the likes of the huge multinationals on a level playing field. Whether you’re making YouTube productions for your own ‘sole trader’ holistic business, acting as a spokesperson for your company, or as an interviewee in any situation, be it in front of your ‘flip’ recorder or a TV camera, you don’t have to be beautiful… just ‘right’. In this redefining module you’ll learn: • How to create a powerful impression in front of a camera • The most cost effective ways to make your own presentation, including the best equipment to buy • What (and what not) to wear to create the perfect image for your brand • Winning on-camera techniques and body language secrets
MODULE 6 – CLAIM YOUR NEW PLATFORM AND MAXIMISE YOUR VISIBILITY In this final week of our six, it’s time to focus the skills that you’ve discovered into a new way forward, to let everyone see at a glance the passion and authority you have around you, to revel in a new confidence to succeed and to put into action the routes, paths and skills to get your message out there. Now it’s time to DECIDE WHERE TO NEXT? Who are you going to be this next time around? Where are you going to go? It’s time to set the path of your ‘passion profession’ towards BIG CHANGES. You’re ready to break out and play full out to take you and your holistic business to the next level. During this exciting grand finale module you’ll: • Get clear on your personalised action plan to get yourself aligned and ready to manifest the leap forward, purposefully and passionately into a new era of your professional life • Learn how to find and link with the journalists/producers/bookings that will be the right platform for you and get a word-for-word script for each different situation so that you know exactly what to write or say to get your foot in the door (this one bonus alone can literally make or break all of the preparation work you’ve done so far) • Learn the secrets of a winning website that keeps people in and interested and locked in to your passion and professionalism • Learn the possibilities of ‘earning while you sleep’ and how to radically maximise the leverage of your time, energy and business