INTERNALLY
Unshakeable confidence in your worth and your readiness Freedom from the limiting beliefs that kept you stuck
Courage to be visible, make offers, and charge what you’re worth
A mindset that supports growth instead of sabotaging it
Build a sustainable, aligned coaching business, with clarity, confidence, and strategic momentum with Janey Lee Grace
A comprehensive hybrid programme combining powerful mindset transformation, live intensive training, and personalised 1:1 support – designed specifically for wellbeing coaches ready to turn their passion into a thriving practice.
When I worked with a large coaching and therapist’s organisation recently we surveyed members and found that a large proportion had qualified and felt they had the experience to be working – but not the confidence or skills needed to launch or expand their business.
My PASSION is to help you get rocking!
Why Now Matters
The coaching industry continues to expand rapidly: the global coaching market is projected to reach an estimated £6 billion in 2026, growing strongly year over year as more people seek personalised support for wellbeing, life goals, and personal growth.
The demand is there. The opportunity is real.
What’s missing for most coaches isn’t passion or skill, it’s clarity, structure, and the internal foundation to build with confidence.
This Launch Edition programme gives you both: the strategic business framework AND the mindset transformation that makes implementation actually happen.
Phase 1: 2-Hour Introductory Session (Live Online)
Setting Your Foundation
We start together with clarity and intention:
- Understanding where you are and where you want to be
- Identifying what’s been holding you back
- Setting you up for maximum transformation
- Ensuring you get the most from every phase of the programme
This session creates immediate momentum and connection.
Phase 2: Business Mindset Training (Self-Paced)
The Internal Work That Changes Everything
Before we dive into business strategy, we address what actually stops most coaches from building successful practices: the beliefs running quietly in the background.
This comprehensive training takes you through a proven process to:
- Identify the specific limiting beliefs that have been sabotaging your business (the ones you don’t even realize are there)
- Transform beliefs around your worth, your pricing, your readiness, and your visibility
- Rewire your internal operating system so taking action feels natural, not terrifying
- Build unshakeable confidence in yourself and your value
- Create a daily practice that maintains your empowered mindset
You’ll use powerful techniques (that actually work, not just positive thinking) to permanently shift beliefs about:
- “I’m not qualified/ready/good enough”
- “Who am I to charge premium prices?”
- “The market is too saturated”
- “What will people think if I fail?”
- “I need more training first”
Includes guided practices, visualization work, and daily routines to ensure the transformation sticks.
Complete this at your own pace, preferably before the intensive day so you arrive ready to build without internal resistance.
Phase 3: One-Day Intensive Workshop (In person – Hertfordshire – Or can be done online)
From Clarity to Confident Action
This is where everything comes together in one focused, transformational day.
You’ll gain absolute clarity on:
- Your Business Foundation:
- Who you’re here to serve (with precision, not vague “everyone who needs help”)
- What you actually offer (the specific transformation you facilitate)
- Why clients should choose YOU (your unique positioning in the market)
- How to communicate your value in a way that attracts aligned clients
Your Implementation Strategy:
- How to share your work in a way that feels natural and ethical
- How to have sales conversations that enroll clients without pressure
- What essential structures you need (and what you can ignore for now)
- Your personalized roadmap for sustainable growth
Real Practice:
- Live coaching on actual client conversations
- Hot-seat work on your specific challenges
- Immediate feedback and refinement
You’ll leave with:
Crystal clear business identity and positioning
Language that communicates your value with confidence
A strategy you can implement immediately
Practice and feedback on real scenarios
Your next-step action plan
The modules are recorded, so you can revisit, review, and implement at your own pace.
Phase 4: Personal 1:1 Coaching Session online
Tailored Support for Your Unique Journey
After the intensive, you’ll receive a private 1:1 coaching session (45 minutes) to:
- Address YOUR specific situation, challenges, and questions
- Refine your strategy based on your unique strengths and circumstances
- Work through any blocks or resistance that came up
- Ensure you’re moving forward with absolute clarity
- Get personalized insight you can’t get in a group setting
This is where the generic becomes specific. Where your unique path forward becomes clear.
What You’ll Walk Away With
Most importantly: You‘ll leave feeling capable, clear, and ready to build the business you’ve been dreaming of, not someday, but NOW.
Who This Is For
This Launch Edition is designed for you if you are:
- A qualified (or nearly qualified) wellbeing, sobriety, health, or holistic coach
- Ready to build a real business, not just “try it out”
- Stuck in preparation mode – perfecting your website, taking more courses, waiting to feel “ready”
- Dealing with imposter syndrome, money blocks, or fear of being visible
- Clear on your purpose but unsure how to translate it into a profitable business
- Tired of conflicting advice that doesn’t fit your values
- Wanting growth that feels aligned, not forced or “salesy”
- Ready to do the internal work alongside the external strategy
This is for coaches who are done waiting and ready to build.
What Makes This Different
Most business programmes teach ‘generically’ WHAT businesses should do…..Create a website. Post on social media. Make offers. Build a funnel.
But if you don’t believe you’re worthy of success, you’ll sabotage every strategy you try.
This programme addresses WHY you’re not doing what you know you should do, AND makes it specific for wellbeing coaches.
The real blocks aren’t external. They’re internal:
- The belief that you’re “not ready yet”
- The fear that you’re not qualified enough
- The story that people won’t pay for what you offer
- The terror of being visible and making offers
- The perfectionism that keeps you preparing forever
We transform those beliefs first. Then we give you the business strategy to implement from that new foundation.
You Get:
- Deep internal transformation that removes resistance and builds confidence
- Strategic business clarity you can implement immediately
- Real practice with feedback in live scenarios
- Personalized support tailored to your unique journey
- Lifetime access to all recordings and materials
This isn’t tips and tactics. It’s complete transformation, inside and out.
Investment Launch Edition – Founding Member Pricing. Complete Programme: £697 + VAT (Regular pricing will be £1297+ once this founding cohort is complete)
You Get:
- 2-hour live introductory session
- Complete Business Mindset Transformation programme (self-paced)
- Full-day live intensive workshop with real practice and feedback
- Private 1:1 coaching session (45-60 minutes)
- All sessions recorded for lifetime access
- Ongoing WhatsApp cohort support
- Implementation guides and support materials
Payment Options: Pay in full: £697 + VAT OR 2 payments: £359 + VAT each. Limited slots – click HERE to apply
Why “Launch Edition”?
This is the first time I’m running The Wellbeing Coach Business Lab in this format.
That means:
- Smaller group – more intimate, more personalized attention
- Founding member pricing – less than half of future investment
- Your input shapes the programme – you help create something that will serve hundreds of coaches
- Extra access – additional support as we refine together
You’re not just a participant. You’re a founding member.
And founding members get:
- The best pricing this programme will ever have
- Priority access to future resources and bonus content
- A voice in shaping what comes next
Why work with Janey Lee Grace?
Because I’ve Been Where You Are – And I Know The Way Through
I didn’t start out as a business coach. I started as a broadcaster, author, and wellbeing advocate who accidentally built a business around something I was passionate about: helping people live alcohol-free, holistic lives.
Over the years, I’ve:
- Spent 25+ years at BBC Radio 2 learning how to communicate, connect, and hold space for authentic conversation (Before that as a TV and Virgin Radio presenter)
- Written multiple best selling books on natural living and sobriety
- Built Imperfectly Natural.com a recommendations site, hosting the annual Platinum Awards for natural products and services.
- Built The Sober Club from a small community into a thriving movement
- Trained hundreds of coaches through my Sober Club Accredited Coach Training programme
- Created courses, programmes, podcasts, and platforms that have reached thousands of people
You’d think after all that, I’d have business “figured out,” right?
Wrong.
The Truth About Being In Business
Here’s what most people don’t tell you: being in business for years doesn’t mean you stop learning.
In fact, the longer you’re in it, the more you realize how much there is to learn, especially as the landscape changes, as new platforms emerge, as your own vision evolves.
So despite being “established,” despite having built multiple successful programmes, despite training coaches for years…
I recently invested over £30,000 in advanced business training.
Not because I was struggling. But because I wanted to get better.
I wanted to understand:
- What’s working NOW in ethical marketing (not what worked 5 years ago)
- How to serve my community more effectively
- How to scale without losing the intimacy and integrity that matter to me
- How to help the coaches I train actually build sustainable businesses (because training them in coaching skills isn’t enough if they never get clients)
What I Learned (And What I’m Bringing To You)
That £30K+ investment taught me a lot. Some of it was gold. Some of it was generic ‘marketing speak’ that didn’t apply to coaches like us.
So I did something important: I filtered it.
I took everything I learned – from multiple high-level business programmes, masterminds, and mentors – and I asked myself:
“What actually applies to wellbeing coaches building heart-centered, values-aligned businesses?”
The reality is, most business training is designed for product-based businesses, tech startups, or coaches who are comfortable with aggressive sales tactics.
That’s not you. That’s not me. That’s not what we do. We need something different.
What Makes My Approach Different
I Understand The Wellbeing Coach Journey
I’ve trained hundreds of coaches. I know the specific blocks you face:
- Imposter syndrome (even after certification)
- Money blocks around charging for “helping people”
- Fear of being visible (what will people think?)
- Confusion about niching (I want to help everyone!)
- Overwhelm from conflicting marketing advice
I don’t teach generic business strategy. I teach what actually works for coaches like us.
I’ve Condensed Years of Learning Into What You Actually Need
- You don’t need to spend £30K+ and wade through hours of content designed for multi national corporates.
- I’ve done that for you.
- I’ve taken the parts that matter , the frameworks, the strategies, the mindset work, and I’ve distilled them into what’s essential and specific to wellbeing coaches.
- No fluff. No generic advice. Just what you need to build a sustainable, aligned business.
I Practice What I Preach
- I don’t just teach business, I run one.
- Multiple businesses, actually:
- The Sober Club community and programmes
- Coach training and accreditation
- Books, courses, and content creation
- A podcast with millions of downloads
- Collaborative partnerships and ventures
I live this every day. The strategies I teach aren’t theoretical, they’re what I use in my own businesses.
I Believe In Ethical, Heart-Centered Business
I’ve never believed in:
- Aggressive sales tactics
- Scarcity marketing that manipulates fear
- “Bro marketing” hustle culture
- Sacrificing your values for profit
- Burning out in the name of “success”
I believe business can be:
- Aligned with your values
- Sustainable for your wellbeing
- Profitable without being pushy
- Spacious, not stressful
- A force for good in the world
And I’ve built my businesses that way. So I know it’s possible, and I know how to help you do it too.
I’m Still In The Arena With You
I haven’t “made it” and retired to my yacht to watch from the sidelines!
I’m still building. Still learning. Still investing in my own growth.
That £30K I spent? I spent it because I’m committed to being the best I can be, not just for myself, but for the people I serve.
That includes you.
When you work with me, you’re not getting outdated information from someone who built a business a decade ago and hasn’t evolved since.
You’re getting current, relevant, tested strategies from someone who’s actively in the game.
I Care About Your Success
This might sound obvious, but it matters.
I don’t just want to sell you a programme and disappear.
I genuinely want you to succeed.
Because every coach I train who goes on to build a thriving practice is creating a ripple effect of transformation in the world.
Your success means more people get the help they need.
Your success means the coaching industry becomes more ethical and effective.
Your success means you get to live the life you’re meant to live.
I genuinely care about that!
Investment Launch Edition – Founding Member Pricing. Complete Programme: £697 + VAT (Regular pricing will be £1297+ once this founding cohort is complete)
What You Get When You Work With Me – When you join The Wellbeing Coach Business Lab, you‘re not just getting a programme. You’re getting:
The Bottom Line
You could spend years (and thousands of pounds) piecing together business training from multiple sources, trying to figure out what applies to you as a wellbeing coach.
Or you could work with someone who’s already done that – and distilled it into exactly what you need.
I’ve been in business long enough to know what works.
I’ve invested enough to know what’s current.
I’ve trained enough coaches to know what’s specific to YOU.
And I’ve built my entire business on the foundation of integrity, authenticity, and service.
If that resonates with you – if you want business training from someone who understands coaches, values ethics, and has done the work to bring you the very best…
Then let’s build your business together.
This is why The Wellbeing Coach Business Lab exists – to give you everything I’ve learned, condensed and refined, so you can build the aligned, sustainable coaching business you’re meant to have.
Without the overwhelm. Without the guesswork. Without compromising who you are.
Ready? Let’s do this.
Common Questions
This is Your Moment
You didn’t become a wellbeing coach to stay stuck.
You didn’t invest in training to never use it.
You didn’t feel the call to help people transform their lives just to hide behind “I’m not ready yet.”
The world needs what you have to offer.
The people struggling with what you’ve overcome, they’re waiting for you.
Your unique combination of training, experience, and perspective — it matters.
But you can’t serve anyone if you don’t build the business.
And you can’t build the business if your limiting beliefs are running the show.
This programme gives you both:
- The internal transformation that removes resistance
- The external strategy that creates results
In one powerful, cohesive experience.
Ready to Build Your Aligned, Sustainable Coaching Business? Founding Member Investment: £697 + VAT
What You Get:
- Complete mindset transformation programme
- Full-day intensive workshop with real practice
- Private 1:1 coaching session
- All sessions recorded
- Lifetime access
Limited to 12 founding members.
Why Do you need to Apply?
Let’s see if we’re a match. This beta group is intentionally small so I can give you real attention. If you’re ready to grow, I want to hear your story
P.S. — Still on the fence? Ask yourself this:
What has waiting cost you so far?
How many months have you been “getting ready”?
How many potential clients haven’t found you because you’re invisible?
How much income haven’t you earned because you’re undercharging or not offering?
How much longer are you willing to let “I’m not ready yet” keep you small?
The answer isn’t in more preparation. It’s in transformation + action.
And that starts now.
