It’s great to be doing a short run in panto. I almost said no till a wise friend said ‘do it’ – it’s like being a kid again, I am the Fairy Godmother in Cinderella making wishes come true!
I wish you a magical holiday period and hope 2016 is the year where your wishes come true.
I don’t mean that flippantly – what’s interesting is that many people who are passionate about their work are so preoccupied with how they can help others and grow their brand that they haven’t stopped to ask what it is they really want for their business. That’s not the same as a business plan or a projected growth, I’m talking about the bigger picture. In my new book ‘You Are The Brand’ I talk about the importance of defining your one big dream and being really specific, saying I want to make loads of money won’t cut it, (you may get a windfall or a massive order only to then see it disappear again.)
Leaving yourself out of your dream is common too amongst heart centred business owners. One client who is a very successful expert in weight management said her dream was that the NHS recognised the link – fast forward to utopia for them (tricky to imagine I know) but assume the dream delivered and the NHS got it and offered NLP techniques to all – and she didn’t feature! She had left herself out of her dream and her brand!
Own your own USP and your own unique brilliance and decide upon your one big dream for your business. Be very clear on all the details, base them in reality while still dreaming big (it probably won’t work to dream of being an Olympic swimmer if you don’t like getting your ears wet).
Then get set to be amazed what could happen next – something will – once you set your intentions and have real clarity on what you want magic happens! You notice things you haven’t noticed before, someone comes into your life…
You believe in magic don’t you?
YOU ARE THE BRAND
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