Showcase Your Brand this Festive Season/in your brand /by Janey Lee Grace
You can right now secure your Christmas /New Year PR with us… LIMITED SLOTS!
The festive season is upon us (marketing wise at least!) and it’s the BIGGEST opportunity for you to get your product or service noticed and in the minds of customers both current and new. Journalists/magazines and online PR at this time of year are compiling gift lists and very soon they will be promoting ‘New Year – get healthier, fitter….’ fill in the blank…
Make your festive social media campaign stand out and boost people’s interest, we have lots of ways to help, whatever your budget…
We can offer you a competition PLUS a featured blog, a personal showcase video presented by me saying why I would choose your product or service, and be part of our Christmas Gift Guide… and if you join me at top level I’ll take your exposure to a whole new level with Christmas features, New Year health and wellbeing promotions, social media, a competition, video and radio promotion, AND press coverage.
If you have a product or service that is suitable for Christmas or New Year, whatever the angle then get in touch to see if we could work together.
As always spaces are limited and if you sign up for Platinum now you will receive almost 3 months dedicated promotion across my websites, radio, and potential PR opportunities.
For individuals and smaller brands we can offer limited slots for a half day VIP training on creating the best media strategy for you and your brand.
Contact us to book your Platinum slot now and to enquire about limited competition slots and other opportunities – promotions begin as soon as you join us – firstname.lastname@example.org
Stop Press! 10% discount extended till end of April!/in awards, News, your brand /by Janey Lee Grace
Stop Press! 10% discount extended till end of April!
NOW is the time to enter our Janey Loves 2020 Platinum Awards!
You can benefit from 6 months of exposure AND we are offering 10% off all entries until 3oth April 2020! AND If you enter our awards at Premium or Premium MAX level, you will also receive the opportunity to offer a competition on our website (this feature is usually reserved for our spotlight clients or for our brand collaborations).
A competition keeps you in the gaze of our viewers. With our competition pages receiving thousands of visits per month, and our thousands of subscribers being pointed to these competitions in our regular newsletters, it’s a fantastic way of increasing your visibility, profile, presence and of course potential sales!
*Competitions will run for a period of at least 12 weeks and we will supply you with the database of all the entrants (competition entrants have ticked an ‘opt in’ box that allows you to send them emails).
A premium MAX level entry includes maximum exposure with a personal showcase blog, a showcase snapshot on UK Health Radio Show (200,000 unique listeners per month) and a Social Media Video of your product/brand promoted via Janey Loves and UK Health Radio social networks with a combined reach of 100,000+ people.
We also give you the opportunity to invite your community to vote for you with our ‘Readers Vote’ buttons – (please note the final decisions will be made by the judges but it’s great to invite your clients and customers to vote and they will be entered into a prize draw to win over £100 worth of organic goodies!!)
We have a fabulous team and are delighted to announce we are thrilled to welcome back actress Glynis Barber, beloved Organic living guru Jo Wood, and ‘voice coach to the stars’ Carrie Grant, alongside Janey for these prestigious awards. Watch this space for further announcements on our judging panel!
Testimonials from previous winners…
If you own or know any ethical brands then suggest they enter @janeyleegrace Platinum Awards. They’ve helped Incognito become the #1 #ethicalinsectrepellent because of the huge amount of publicity we’ve received!
‘Wow! Once again, we’ve won in Janey Lee Grace’s prestigious ‘Janey Loves Awards’. We enter every year because these awards offer rigorous testing by a qualified judging panel. Janey has worked tirelessly over the years to set herself as a top natural health guru and to have her endorse your products sends a very positive and strong marketing message to potential customers about you and your brand’
Rebecca Martin, Founder of Conscious Skincare
As a small business, awards are a fantastic way to receive recognition and raise awareness of our products and brand. CHOC Chick has been fortunate to have won Platinum Award these past two years running, and Janey’s support had been invaluable to the growth and success of our business. Starting off in my kitchen 7 years ago, we are now stocked in 600 Holland and Barrett stores in the UK and Europe, are in all UK Whole Foods Market store, as well as in Ocado, Asda, John Lewis Food Halls, and in around 200 independent health food stores. We are extremely proud of our Platinum Awards and of how much we’ve grown. Thank you Janey for your CHOCtastic support!
Galia Orme, Founder CHOC Chick Raw Chocolates Ltd
We are sponsored by My Green Pod which last year was distributed by The Guardian, and UK Health Radio. We are thrilled to be partnering once again with Hello Love and the Hello Beautiful Foundation, a UK based Cancer prevention charity who have a design studio / vegan cafe in London’s Bloomsbury where we will be hosting our award Winners presentation on Wednesday 16th September.
We will also be launching a fabulous ‘pop-up’ shop to showcase selected brands from our awards! This is such a great opportunity to gain new exposure and customers.
If you have any further questions or need any assistance in relation to 2020 JANEY LOVES Platinum Awards, please feel free to contact me at email@example.com
10% off all entries until 30th April 2020!
Use code awar2020 at checkout
How to rock a TEDx talk/in author, your brand /by Janey Lee Grace
Its official I can now tick ‘TED talk’ off my list, it always irked me a bit that my son when he was 13 did a young innovators TED talk so I thought it was time I went for it. My talk was called Sobriety Rocks – Who Knew! as part of the largest (and one of only two in Europe) TEDxED conferences in Norwich. The theme for the day was Look Again, all TED events have a theme, more on this later as its super important that your talk reflects it. We had a phenomenal day, all the speakers were live streamed and incredibly our live stream trended on Twitter (top 5 in the UK) for 6 hours, A massive 32k different people joined us on the Live Stream at some point in the day. Between them amassed over 120 minutes of view time. Tweets about the event were seen by over 6.7 MILLION people- woah!…and of course that’s before our talks go live on TED.com which takes a few weeks.
Some exposure right? I can honestly say that despite being a seasoned public speaker, presenter on the UK’s biggest radio station, with a show broadcasting to 9 million people daily, and confident on stage it genuinely was nerve-wracking, and all ‘consuming’ For weeks I could think of nothing else, I had a whole host of other projects going on but in truth most of it went by the wayside especially in the last three weeks when I literally could think of nothing else but my speech and my appearance (You too will become obsessed by what to wear!)
I thought I’d share a few of the tips I picked up along the way in case any of my experience can help you when you too go for it, and become part of the this incredible brand
When I teach people how to speak in public I encourage them to realise that its all about Preparation. Not just the writing and shaping of the content of the speech, but also how they prepare themselves to present. Once the script and style is ‘nailed’ it becomes all about the mindset. I found that because TEDx talks are short, they are a specific length of time which must be adhered to (usually between 8 and 20 minutes) there was far more pressure to ensure that it was near as dammit word perfect.
Some people use Powerpoint but I didn’t, there seemed no real need, and I hate slides for the sake of them, the downside to that is that no notes are allowed, so there are literally no ‘cues’ in case you freeze during your talk!
So my top tips for attracting and rocking a TED talk include…
Make sure you have an ‘idea worth sharing’ That’s their brand, it isn’t a platform to promote your business or speak to a niche tribe, in fact many people who give TED talks aren’t in business, and have nothing to ‘promote’ They are schoolteachers, nurses, parents, ex-military, who have never taken a course in entrepreneurship or sent out an ezine to their subscriber list. But you know what, get them on stage and they are captivating, because they have a message to share.
The application process is usually straightforward if you are going after a TEDx talk in the UK, you will need to succinctly explain what your idea is (and proposed title though that may change) and be sure to check that it fits their theme, usually these are fairly generic. The theme for mine was Look Again, my talk was about the positive benefits of ditching the booze, so obviously I was able to tweak that to …’Look Again…at your relationship with alcohol’
Make sure you include a link within your application to you on stage, or speaking to camera, this is clearly imperative if you want to be selected from the hundreds and hundreds of application each event gets.
Choose your title. Whoever is running the TEDX event will help you finalise your title, but you need to put one on the application. Contrary to popular opinion they don’t need to be cryptic, some of the best TED talk titles are very straightforward. One talk I referenced in mine was by Amy Cuddy – Your Body Language may shape who you are, is exactly what it says on the tin, so don’t agonise over it too much. You do also get a chance to change your title before the main video goes onto the TED site so if you really think of a stronger one, you should get another opportunity.
Craft your talk. Once you’re in, it’s all systems go to craft your talk. Usually the event facilitator will work with you and help you get your key ideas in place. I’d recommend one main point and a supporting argument. Ask yourself what will be the main takeaway of my talk? What do I want people to remember?
Use the time as cues. Of course the timing is critical, so as most people don’t have visual cues, you can use the time as a cue. When you have nailed your final script (and I highly recommend nailing it within two weeks of your talk, if you change it too much after that you will find yourself flipping to the wrong version when nerves kick in!) then rehearse it and check the time at the start of each section, that way you know that you need to be onto a certain point in the talk when there is 5 minutes left etc.
‘Emotions not logic inspire action’
Research your statistics, quotes and images. The best TEDx talks are usually heartfelt and evoke a powerful emotion, they are not usually a list of statistics, but if you do need to use any to make your point they must be fully researched and referenced before the final script is submitted. If you are using slides they will need clearance.
Handwrite your script, or at least a draft of the sections. You will probably need to re-read that, yep I said handwrite, that’s with a paper and pen, it’s good for the cognitive brain, and when you have written something ‘longhand’ you are far more likely to remember it.
Rehearse your talk out loud You will find yourself reading and re-reading and making tweaks to your script and you will find that you fall asleep thinking through the script and will wake up murmuring lines from it, you will close your eyes on the train and present the script in your head, kicking yourself if you ‘slip up’ …all good but its hugely important to rehearse OUT LOUD as much as possible, this is because it’s not just about the recall, its muscle memory too, you need to physically get your mouth around the words.
Decide how you will use the stage – Will you use props ? if so keep them simple and rehearse with them, will you stand in the centre on the famous red circle or will you move around?
Present your talk in front of an audience (even its its only your partner or friend) As someone who has been speaking at events for years I didn’t think this was important, but an opportunity arose for me to present my first draft of my script at an event. I explained what I was doing, and that I might ‘forget’ or need to check my notes and the audience were very forgiving. ‘Performing’ that first draft live in front of a small audience made a big difference to how I tweaked the script and made subtle changes to my delivery, I was able to see what worked and what didn’t. Weeks went by for me after that first ‘airing’ and then finally I rehearsed in front of my partner just a few days before the event. I was crap! Suddenly in front of someone I cared about, someone who I knew would tell me the truth, I almost fell apart, I was very timid, he said my voice was too high pitched and I looked like a rabbit caught in the headlights (charming) I realised I hadn’t done enough ‘performing’ of my talk, I had become too insular, just me walking along a beach reciting it quietly to the seagulls, who I must confess, I found to be a much easier to please audience. Anyways I pulled myself together, got an emergency confidence boost (more on that next) and performed it at least another three times to other family members.
Shift your mindset
It’s incredible that I spend so much of my time making recommendations for others but forget for myself, I am trained in EFT (emotional freedom technique) and I often use it with people who are feeling nervous before an important presentation or appearance. Had I remembered to use it on myself? Nope, Fortunately a lovely therapist Wendy Stolen offered me a session by skype, and in one twenty minute speed session she completely helped me to not only release my fears but to embrace the excitement of it all, quite honestly I was in danger of ‘missing’ the whole experience and not being fully engaged in the joy of it because I was so nervous
EFT is so simple, try and remove your preconceived skeptical thoughts, it really can work to let the ‘Amygdala – the part of the brain that wants to keep you safe and in the same place know that its all ok, you may be feeling anxious and stressed, but there aren’t actually any tigers coming at ya any time soon, and you can remind yourself that you have had times before when you have ‘shone’ and you can do that again. She reminded me to think of ‘releasing’ the fears and worries that I would forget my words, and instead ‘embrace’ the opportunity and the buzz of the event.
It helped SO much! I felt lighter and assured and just before I went on stage (which is an ok time to have butterflies…but butterflies flying in perfect formation) I did some tapping and ‘embraced’ the joy of it all. Remember a time when you were hugely successful and ‘won’ or did well in front of an audience, anchor that feeling, see yourself delivering your TED talk, and visualise yourself coming off stage after the talk, punching the air and saying….I rocked it!!!
Its ok to have butterflies, but hopefully they’re flying in perfect formation.
Watch your body language
If you are used to speaking in public you know the importance of good posture, make sure you film yourself and identify any little ‘habits’ I watched a rehearsal back and realised I had a bit of a habit of dropping my head down, as I walked across the stage, not a big deal, but I was able to tweak it.
Before you go on stage, remember the excellent TED talk by Amy Cuddy ‘Your body language may shape who you are’ (I referenced this in my talk) She recommends that you adopt the ‘Power Pose’ – research from University College London, shows if you sway from side to side and keep your hands by your side it feels submissive, if you stand with feet wide apart (power pose) and make expansive hand gestures you appear confident, convincing, knowledgeable, inspirational and leader like, your Unconscious mind translates your intentions into actions, if you are nervous, it shows, if you are in distress or crying it will be unlikely you will be sitting up straight!
Psychologists call this is Cybernetic loop, master it to align your thoughts to success
Before you go out on stage adopt the power pose and feel a sense of confidence and strength, literally sending a signal to your body that you feel great and in control.
The dress code
We were told there isn’t one, often people start out thinking they should try and replicate the TED brand by wearing a black jacket with red buttons but that’s total overkill, we were advised wear whatever you are comfortable in, but preferably not black and red together. I think if I were to rationalise it I’d say block colours and structured clothes work well, I started out thinking I should wear a green or yellow jacket with a white shirt and black trousers, crisp and ‘clean’ Many days and hours of trawling round clothes shops made me realise that I don’t look good or feel comfortable in ‘smart’ structured clothes and in fact I ended up wearing a flared dress and a funky little red and white check jacket. I honestly couldn’t say if it was the best thing to wear but it is what felt comfortable for me, and feeling that you are wearing clothes that portray your personality is really important.
Where does the mic go?
A word of warning though, you will need a microphone pack attached so if you aren’t wearing trousers or a skirt with a waistband then make sure you can add a decent width belt to the outfit so that the mic pack can be easily attached.
Giving a TEDx talk is without doubt a major highlight in your life, it is a huge amount of preparation and work but anything worth doing is! Everyone involved in the TEDx experience works on a ‘gratis’ basis, so don’t expect any payment, but do think of the incredible opportunity you have to make a difference and reach far more people than you could have dreamt of.
Janey Lee Grace TEDxED Norwich talk Sobriety Rocks – Who Knew!
Janey offers media coaching in being a great interviewee and public speaking
Check out www.janeyleegrace.com or email Janey@janeyleegrace.com
For inspiration around the topic of Janey’s talk sign up to be on the wait list for www.thesoberclub.com
Want more visibility? Smartphone training with The Vlog Academy/in author, your brand /by Janey Lee Grace
Gals, Are you ready to step up to be more visible this year but need help getting started?
Many of you will be aware that I highly recommend using video to promote your work, and yet I held myself back for years because I had my ‘professional TV presenter hat on’ and thought it was better not to do anything at all if it couldn’t be ‘TV studio’ quality. I did the same thing with my podcast, as I’d worked in radio I figured I couldn’t achieve the same standards so for years didn’t bother, finally I launched a podcast (Alcohol Free Life) which has reached 270k downloads before its first birthday!
Just look at how times have changed!, a huge percentage of people watch video content (and often on their phone!) and whereas at one time you really did need to invest a huge amount of money in a top class camera crew, now you can share you message online using your smartphone.
HOWEVER, there is an art to doing it well!
I can really recommend the Eye Storm programme, where a good friend and colleague of mine, Mi Elfverson (founder of The Vlog Academy) offers holistic support for women who are passionate about what they do and want to share their message online, without having to hustle or lose their authenticity.
MAKE YOUR PASSION YOUR MISSION
✯ Learn how to create videos on your smartphone
✯ Become camera confident with tools, practice and feedback
✯ Create a visual content plan
✯ Get prompted to take action
Special offer if you act now
Don’t miss this opportunity to get £100 off the Eye Storm membership programme with my friend and vlog coach Mi Elfverson, her training is absolutely amazing!
To get £100 off use VOUCHER CODE: 2020LAUNCH
*Offer ends 31st January 2020
Click here to grab this special offer
Here’s the important ‘blurb’ from The Vlog Academy
HOW DOES IT WORK?
EYE STORM IS AN ONLINE MEMBERSHIP PROGRAMME YOU DO IN YOUR OWN TIME.
- An initial 6-week foundation with weekly modules (£295)
- An ongoing membership with continued training and an accountability group on Facebook at £19/month (you may cancel after 3 months)
- Further monthly webinars with Mi and other industry experts (I am one of her experts talking about what journalists want)
- A closed Facebook group with interaction, further training, Q&A, prompts, tasks and feedback
- Access to all foundation material for 12 months from subscription and continually for ongoing subscribers
The 6 modules contain training videos, learning checks and worksheets that you can complete in your own time.
You also get access to a closed Facebook group with Mi Elfverson and other supportive women, where you can ask questions, get further training, share your videos and get feedback on them before you put them out in public, see what videos other people create and get continued fun and inspirational material.
WHEN YOU SIGN UP:
You will get a weekly Email with access to one video module each week for 6 weeks plus you can join the closed Facebook group.
After the 6 weeks, you will keep getting valuable content in the form of webinars and talks plus all the interaction and events in the closed Facebook group.
Sign up here, if you do this before 31st January there is £100 off, after that you still get 10 per cent off if you use this link
HOT NEWS!/in awards, your brand /by Janey Lee Grace
We are creating a special Flourish Platinum Awards pop-up shop at Hello Love to raise funds for the charity and give you the opportunity to buy some of the amazing awards entries!
9th to 15th September from 9am – 6pm
Closed Wednesday 11th September 10-2 for our private Janey Loves 2019 Platinum Awards winners event.
Join us for a week showcasing the most Non Toxic Healthcare brands of the moment. A week of sustainable & Organic Cosmetics, Makeup & Skincare.
Free from Parabens, Phthalate, SLS, Mineral Oils, Pesticides, Fertilisers & other Chemicals.
Some of the brands you can browse, sample and shop:
AEOS – ClockFace Beauty – Alteya Organics – Lucky Cloud – Scence – Inlight Beauty – Tabitha James Kraan – Silvan Skincare – Organically Epic – Steenbergs – Go Natural Organic Skincare – Pure and Light Organic Skincare – Wellbeing Bristol – Incognito – Soapy Skin – Rhythm of Beauty
The pop-up is taking place at The Hello Beautiful spiritual home which is situated at Hello Love, Bloomsbury. 62—64 Southampton Row, London.
SEE YOU THERE!
Attract Clients on Instagram (How to!)/in News, your brand /by Janey Lee Grace
I Interviewed Inga Deksne recently, she’s a brilliant Instagram expert who can show you how to generate customers AND money using Instagram. I put to Inga a lot of questions that I know many of you have, some of you that currently use Instagram and also from those of you who are reluctant/fearful to get on board with it.
Are you a member of my Facebook group The Media Hub? – if you are not a member then come on over and take a look – it’s where I share and offer occasional press leads.
Instagram is an amazing way to promote your brand so do join my Facebook group for free and catch the video interview and Q&A to get some important tips.
Request to join here: https://www.facebook.com/groups/themediahubhostedbyjaney/
Inga’s course is a Masterclass for all things Instagram and right now you get it at just £97 – an incredible price. Here’s what it’s all about:
If you are a business owner who use or want to use Instagram for business you need to understand that growing number of following without solid foundation and strategy will be getting you numbers but not the results. The Instagram Success Habit Lab teaches you not only how to get followers but what you need to have in place if you want to bring customers and make sales from your Instagram activities.
It differs from any other courses because it teaches not just about how to use Instagram but how to integrate it into your day-to-day life so you can maintain a consistent presence.
Should you consider this course?
If everyone keeps telling you that you should be on Instagram but you feel that it is another chore for your busy day then this course will help you plan and organise your Instagram activities.
If your Instagram feed looks like a family photo album where you share your cute kids’ pictures or food you ate, they may get likes but they don’t bring customers, if you want to learn how to use Instagram for business then this course is for you.
If you feel confused what to post on your Instagram feed to attract new clients then this course will show you how to plan your content and how to behave on Instagram to attract new customers.
This course is NOT about how to get 10000 followers in 30 days, it’s about how to use Instagram as a profitable business tools. If the vanity metrics are important then this course is not for you. However, in May, we will be focusing on growing your followers at least to 1000 followers.
Special offer – if you join now you will also get additional live trainings and support in the group, it will be available only for the first 100 members for the first 100 days
Can I Promote Your Product?/in News, your brand /by Janey Lee Grace
I’m excited to be speaking about my favourite beauty and wellbeing trends, focusing on vegan skincare, at NOPE – Natural and Organic Products Europe in London (please note this is a trade show). I’ll be speaking at 1:30 pm on opening day Sunday 7th April 2019.
If you are a business and have a new / hero skincare, beauty, haircare, or wellbeing product you would like me to feature please email firstname.lastname@example.org and we will be in touch – I can’t guarantee them all and preference will be given to those exhibiting at the show but it’s great to keep me informed of your new stuff!!
All details here>>>
Top 10 tips for facing presentation fear/in lifestyle, your brand /by Janey Lee Grace
A staggering number of people are afraid of speaking in public, in fact its rated higher than a fear of spiders, divorce or even death! I once worked with a great entrepreneur who was offered an amazing opportunity to appear on Fox news to talk about her brand, she turned it down because of her fear of being in the limelight. I really believe as the title of my book says You are the Brand, and people do business with those they like know and trust, so speaking and being able to share your authentic message is a great way to connect with them.
Here’s a few tips to help you overcome your fears of speaking in public.
- Firstly accept that you may be nervous and imperfect, and that’s ok, in fact the more ‘human’ you are the better. So what if you drop your papers or spill your water?, it makes you relatable. Nerves are normal, its ok to have butterflies in your tummy, but preferably butterflies flying in perfect formation!
2 You will be less nervous the more Preparation you’ve done. Prepare your content carefully, don’t cram in too many ideas and share what you know and are enthusiastic about, you won’t feel as nervous if you’re confident that you are delivering an authentic message. Don’t try and learn the script word for word but DO know the ‘sections’ and asign bullet points to each.
3 Prepare for your performance too, that means saying your words out loud, its muscle memory, practice recording yourself, and watching your body language too.
4 Get your voice ready, do some vocal exercises, some tongue twisters to get your mouth moving and some vocal warm-ups varying the speed and the pitch.
5 Remember the power of the Pause, it’s the punctuation and it can help you out of a tricky moment, if you have lost your thread, just pause, check your notes (don’t have a full script on stage) and carry on, it feels like forever but its probably just seconds.
6 Engage the audience, make eye contact at various points around the room, and believe that these people want to hear your talk and are open to what you have to say. When you first go on stage if there is something bothering you that you feel everyone will be thinking say it first, ie if you have a massive zit on your nose, get that out of the way…come on stage and introduce your zit…if your contact lens are giving you hassle and you need to keep wiping your eyes, flag that up rather than have people wondering if you are upset about something.
7 Before going onstage do some breathing, when we are nervous we breathe in a very shallow way, breathe slowly and deeply.
8 Learn a simple tapping routine EFT (emotional freedom technique) allows you to tap lightly on the side of the wrist, you can say your fears out loud or to yourself but doing a tapping sequence helps to take away the’emotional charge’
9 Stand in the ‘Power Pose’ before you go on stage, just a minute or two in the so called power pose can change your state from one of fear to confidence and strength. Stand with feet apart, chest back head held high and arms by your side, look forwards and up, its impossible to fear sad and scared when you are fully upright, its what psychologists call The Cybernetic loop
10 And the big one….Visualise yourself rocking it! Athletes often visualise themselves beating their own best time, or winning the race, see yourself coming off the stage and punching the air as you say YES I did it!
Check out the online course The Fearless Speaker, Janey Lee Grace and clinical hynotherapist Georgia Foster
Build your brand live your dream inspirational quotes for 2019/in your brand /by Janey Lee Grace
Happy New Year!
When I was researching some quotations to add into my most recent book ‘You Are the Brand’ I came across some gems and added those to my own personal faves that have helped me over the years
I thought I’d collect a few to inspire you as you set your goals and intentions for 2019
Remember the big one…‘You don’t have to get it right, you DO have to get it going’ (Janey Lee Grace}
Enjoy these quotations HERE …and let me know your faves…
If you want to be more inspired in your business for 2019 – Spend 60 mins of ’1 to 1′ with me to get the clarity you need to move you and your business forward. However visible you may or may not be today, when you spend just 60 minutes with me on your Power Visioning Call, I will;
- Help you get clear on your USP
- Get you focused on the right path
- Asses your Current Website and Marketing
- Find your Best Possible PR Strategy
- Leave you with Clear Goals
I want to end the call with you being 1000% clearer on what you need to do to move to the next level. – Or should I say LEAP!
MORE DETAILS HERE>>>
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