Showcase Your Brand this Feative Season

You can right now secure your Christmas /New Year PR with us at a special price… LIMITED SLOTS!

The festive season will soon be upon us (marketing wise at least!) and it’s the BIGGEST opportunity for you to get your product or service noticed and in the minds of customers both current and new. Journalists/magazines and online PR at this time of year are compiling gift lists and very soon they will be promoting ‘New Year – get healthier, fitter….’ fill in the blank…

Make your festive social media campaign stand out and boost people’s interest, we have lots of ways to help, whatever your budget…

We can offer you a competition PLUS a featured blog, a personal showcase video presented by me saying why I would choose your product or service, and be part of our Christmas Gift Guideand if you join me at top level I’ll take your exposure to a whole new level with Christmas features, New Year health and wellbeing promotions, social media, a competition, video and radio promotion, AND press coverage.

If you have a product or service that is suitable for Christmas or New Year, whatever the angle then get in touch to see if we could work together. A featured blog post + competition can be secured for just £497!

As always spaces are limited and if you sign up for Platinum now you will receive a £200 discount, that’s £1,097 for almost 4 months dedicated promotion across my websites, radio, and potential PR opportunities.

Take a look at ALL our options HERE>>

For individuals and smaller brands we can offer limited slots for a half day VIP training on creating the best media strategy for you and your brand.

Contact us to book your Platinum slot now at this special price, and to enquire about limited competition slots and other opportunities – promotions begin as soon as you join us – janey@imperfectlynatural.com

HOT NEWS!

We are creating a special Flourish Platinum Awards pop-up shop at Hello Love to raise funds for the charity and give you the opportunity to buy some of the amazing awards entries!

9th to 15th September from 9am – 6pm

Closed Wednesday 11th September 10-2 for our private Janey Loves 2019 Platinum Awards winners event.

Join us for a week showcasing the most Non Toxic Healthcare brands of the moment. A week of sustainable & Organic Cosmetics, Makeup & Skincare.

Free from Parabens, Phthalate, SLS, Mineral Oils, Pesticides, Fertilisers & other Chemicals.

Some of the brands you can browse, sample and shop:

AEOS – ClockFace Beauty – Alteya Organics – Lucky Cloud – Scence – Inlight Beauty – Tabitha James Kraan – Silvan Skincare – Organically Epic – Steenbergs – Go Natural Organic Skincare – Pure and Light Organic Skincare – Wellbeing Bristol – Incognito – Soapy Skin – Rhythm of Beauty

The pop-up is taking place at The Hello Beautiful spiritual home which is situated at Hello Love, Bloomsbury. 62—64 Southampton Row, London.

SEE YOU THERE!

www.hellolove.org

 

How to rock a TEDx talk

Its official I can now tick ‘TED talk’ off my list, it always irked me a bit that my son when he was 13 did a young innovators TED talk so I thought it was time I went for it.  My talk was called Sobriety Rocks – Who Knew! as part of the largest (and one of only two in Europe)  TEDxED conferences in Norwich.  The theme for the day was Look Again, all TED events have a theme, more on this later as its super important that your talk reflects it.  We had a phenomenal day,  all the speakers were live streamed and incredibly our live stream trended on Twitter (top 5 in the UK) for 6 hours, A massive 32k different people joined us on the Live Stream at some point in the day.  Between them amassed over 120 minutes of view time.  Tweets about the event were seen by over 6.7 MILLION people- woah!…and of course that’s before our talks go live on TED.com which takes a few weeks.

Some exposure right?  I can honestly say that despite being a seasoned public speaker, presenter on the UK’s biggest radio station, with a show broadcasting to 9 million people daily, and confident on stage it genuinely was nerve-wracking, and all ‘consuming’   For weeks I could think of nothing else, I had a whole host of other projects going on but in truth most of it went by the wayside especially in the last three weeks when I literally could think of nothing else but my speech and my appearance (You too will become obsessed by what to wear!)

I thought I’d share a few of the tips I picked up along the way in case any of my experience can help you when you too go for it, and become part of the this incredible brand

When I teach people how to speak in public I encourage them to realise that its all about Preparation.  Not just the writing and shaping of the content of the speech, but also how they prepare themselves to present.  Once the script and style is ‘nailed’ it becomes all about the mindset.  I found that because TEDx talks are short, they are a specific length of time which must be adhered to (usually between 8 and 20 minutes) there was far more pressure to ensure that it was near as dammit word perfect.

Some people use Powerpoint but I didn’t, there seemed no real need, and I hate slides for the sake of them, the downside to that is that no notes are allowed, so there are literally no ‘cues’ in case you freeze during your talk!

So  my top tips for attracting and rocking a TED  talk include…

Make sure you have an ‘idea worth sharing’ That’s their brand, it isn’t a platform to promote your business or speak to a niche tribe,  in fact many people who give TED talks aren’t in business, and have nothing to ‘promote’  They are schoolteachers, nurses, parents, ex-military, who have never taken a course in entrepreneurship or sent out an ezine to their subscriber list.  But you know what, get them on stage and they are captivating, because they have a message to share.

The application process is usually straightforward if you are going after a TEDx talk in the UK, you will need to succinctly explain what your idea is (and proposed title though that may change)  and be sure to check that it fits their theme, usually these are fairly generic.  The theme for mine was Look Again, my talk was about the positive benefits of ditching the booze, so obviously I was able to tweak that to …’Look Again…at your relationship with alcohol’

Make sure you include a link within your application to you on stage, or speaking to camera, this is clearly imperative if you want to be selected from the hundreds and hundreds of application each event gets.

Choose your title.  Whoever is running the TEDX event will help you finalise your title,  but you need to put one on the application. Contrary to popular opinion they don’t need to be cryptic, some of the best TED talk titles are very straightforward.  One talk I referenced in mine was by Amy Cuddy – Your Body Language may shape who you are, is exactly what it says on the tin, so don’t agonise over it too much.  You do also get a chance to change your title before the main video goes onto the TED site so if you really think of a stronger one, you should get another opportunity.

Craft your talk. Once you’re in, it’s all systems go to craft your talk.  Usually the event facilitator will work with you and help you get your key ideas in place.  I’d recommend one main point and a supporting argument.  Ask yourself what will be the main takeaway of my talk?  What do I want people to remember?

Use the time as cues.  Of course the timing is critical, so as most people don’t have visual cues, you can use the time as a cue.  When you have nailed your final script (and I highly recommend nailing it within two weeks of your talk, if you change it too much after that you will find yourself flipping to the wrong version when nerves kick in!) then rehearse it and check the time at the start of each section, that way you know that you need to be onto a certain point in the talk when there is 5 minutes left etc.

                                                       ‘Emotions not logic inspire action’

Research your statistics, quotes and images. The best TEDx talks are usually heartfelt and evoke a powerful emotion, they are not usually a list of statistics, but if you do need to use any to make your point they must be fully researched and referenced before the final script is submitted.  If you are using slides they will need clearance.

Handwrite your script, or at least a draft of the sections.  You will probably need to re-read that, yep I said handwrite, that’s with a paper and pen, it’s good for the cognitive brain, and when you have written something ‘longhand’ you are far more likely to remember it.

Rehearse your talk out loud  You will find yourself reading and re-reading and making tweaks to your script and you will find that you fall asleep thinking through the script and will wake up murmuring lines from it, you will close your eyes on the train and present the script in your head, kicking yourself if you ‘slip up’ …all good but its hugely important to rehearse OUT LOUD as much as possible, this is because it’s not just about the recall, its muscle memory too, you need to physically get your mouth around the words.

Decide how you will use the stage – Will you use props ? if so keep them simple and rehearse with them, will you stand in the centre on the famous red circle or will you move around?

Present your talk in front of an audience (even its its only your partner or friend)  As someone who has been speaking at events for years I didn’t think this was important, but an opportunity arose for me to present my first draft of my script at an event.  I explained what I was doing, and that I might ‘forget’ or need to check my notes and the audience were very forgiving.  ‘Performing’ that first draft live in front of a small audience made a big difference to how I tweaked the script and made subtle changes to my delivery, I was able to see what worked and what didn’t.   Weeks went by for me after that first ‘airing’ and then finally I rehearsed in front of my partner just a few days before the event.  I was crap!  Suddenly in front of someone I cared about, someone who I knew would tell me the truth, I almost fell apart, I was very timid, he said my voice was too high pitched and I looked like a rabbit caught in the headlights (charming)   I realised I hadn’t done enough ‘performing’ of my talk, I had become too insular, just me walking along a beach reciting it quietly to the seagulls, who I must confess, I found to be a much easier to please audience.   Anyways I pulled myself together, got an emergency confidence boost (more on that next) and performed it at least another three times to other family members.

Shift your mindset

It’s incredible that I spend so much of my time making recommendations for others but forget for myself, I am trained in EFT (emotional freedom technique) and I often use it with people who are feeling nervous before an important presentation or appearance.  Had I remembered to use it on myself?  Nope, Fortunately a lovely therapist Wendy Stolen offered me a session by skype, and in one twenty minute speed session she completely helped me to not only release my fears but to embrace the excitement of it all, quite honestly I was in danger of ‘missing’ the whole experience and not being fully engaged in the joy of it because I was so nervous

EFT is so simple, try and remove your preconceived skeptical thoughts, it really can work to let the ‘Amygdala – the part of the brain that wants to keep you safe and in the same place know that its all ok,  you may be feeling anxious and stressed, but there aren’t actually any tigers coming at ya any time soon, and you can remind yourself that you have had times before when you have ‘shone’ and you can do that again.   She reminded me to think of ‘releasing’ the fears and worries that I would forget my words, and instead ‘embrace’ the opportunity and the buzz of the event.

It helped SO much!  I felt lighter and assured and just before I went on stage (which is an ok time to have butterflies…but butterflies flying in perfect formation)  I did some tapping and ‘embraced’ the joy of it all.  Remember a time when you were hugely successful and ‘won’ or did well in front of an audience, anchor that feeling,  see yourself delivering your TED talk, and visualise yourself coming off stage after the talk, punching the air and saying….I rocked it!!!

                           Its ok to have butterflies, but hopefully they’re flying in perfect formation.

Watch your body language  

If you are used to speaking in public you know the importance of good posture, make sure you film yourself and identify any little ‘habits’ I watched a rehearsal back and realised I had a bit of a habit of dropping my head down, as I walked across the stage, not a big deal, but I was able to tweak it.

Before you go on stage, remember the excellent TED talk by Amy Cuddy ‘Your body language may shape who you are’ (I referenced this in my talk)  She recommends that you adopt the ‘Power Pose’ – research from University College London, shows if you sway from side to side and keep your hands by your side it feels submissive,  if you stand with feet wide apart (power pose)  and make expansive hand gestures you appear confident, convincing, knowledgeable, inspirational and leader like,  your Unconscious mind translates your intentions into actions, if you are nervous, it shows, if you are in distress or crying it will be unlikely you will be sitting up straight!

Psychologists call this is Cybernetic loop,  master it to align your thoughts to success

Before you go out on stage adopt the power pose and feel a sense of confidence and strength, literally sending a signal to your body that you feel great and in control.

The dress code

We were told there isn’t one, often people start out thinking they should try and replicate the TED brand by wearing a black jacket with red buttons but that’s total overkill, we were advised wear whatever you are comfortable in, but preferably not black and red together.  I think if I were to rationalise it I’d say block colours and structured clothes work well, I started out thinking I should wear a green or yellow jacket with a white shirt and black trousers, crisp and ‘clean’   Many days and hours of trawling round clothes shops made me realise that I don’t look good or feel comfortable in ‘smart’ structured clothes and in fact I ended up wearing a flared dress and a funky little red and white check jacket.   I honestly couldn’t say if it was the best thing to wear but it is what felt comfortable for me, and feeling that you are wearing clothes that portray your personality is really important.

Where does the mic go?

A word of warning though, you will need a microphone pack attached so if you aren’t wearing trousers or a skirt with a waistband then make sure you can add a decent width belt to the outfit so that the mic pack can be easily attached.

To conclude

Giving a TEDx talk is without doubt a major highlight in your life, it is a huge amount of preparation and work but anything worth doing is!  Everyone involved in the TEDx experience works on a ‘gratis’ basis, so don’t expect any payment, but do think of the incredible opportunity you have to make a difference and reach far more people than you could have dreamt of.

Janey Lee Grace TEDxED Norwich talk Sobriety Rocks – Who Knew! 

Janey offers media coaching in being a great interviewee and public speaking

Check out www.janeyleegrace.com or email Janey@janeyleegrace.com

For inspiration around the topic of Janey’s talk sign up to be on the wait list for www.thesoberclub.com

Attract Clients on Instagram (How to!)

I Interviewed Inga Deksne recently, she’s a brilliant Instagram expert who can show you how to generate customers AND money using Instagram. I put to Inga a lot of questions that I know many of you have, some of you that currently use Instagram and also from those of you who are reluctant/fearful to get on board with it.

 

Are you a member of my Facebook group The Media Hub? – if you are not a member then come on over and take a look – it’s where I share and offer occasional press leads.

 

Instagram is an amazing way to promote your brand so do join my Facebook group for free and catch the video interview and Q&A to get some important tips.

Request to join here: https://www.facebook.com/groups/themediahubhostedbyjaney/

 

Inga’s course is a Masterclass for all things Instagram and right now you get it at just £97 – an incredible price. Here’s what it’s all about:

 

If you are a business owner who use or want to use Instagram for business you need to understand that growing number of following without solid foundation and strategy will be getting you numbers but not the results. The Instagram Success Habit Lab teaches you not only how to get followers but what you need to have in place if you want to bring customers and make sales from your Instagram activities.

It differs from any other courses because it teaches not just about how to use Instagram but how to integrate it into your day-to-day life so you can maintain a consistent presence.

Should you consider this course?

If everyone keeps telling you that you should be on Instagram but you feel that it is another chore for your busy day then this course will help you plan and organise your Instagram activities.

If your Instagram feed looks like a family photo album where you share your cute kids’ pictures or food you ate, they may get likes but they don’t bring customers, if you want to learn how to use Instagram for business then this course is for you.

If you feel confused what to post on your Instagram feed to attract new clients then this course will show you how to plan your content and how to behave on Instagram to attract new customers.

This course is NOT about how to get 10000 followers in 30 days, it’s about how to use Instagram as a profitable business tools. If the vanity metrics are important then this course is not for you. However, in May, we will be focusing on growing your followers at least to 1000 followers.

Special offer – if you join now you will also get additional live trainings and support in the group, it will be available only for the first 100 members for the first 100 days

https://member.highimpacthappiness.com/course-landing/

How to Be an Award Winner – Watch my THREE Training Videos (No Charge)

Why should you enter your natural / organic sustainable product or service into an awards programme?….(not just mine, though I hope you do take a look!)

I LOVE awards, running them, presenting them and receiving them, and I’ve created a 3-part video training to convince you that as part of your marketing, entering your products or services into some kind of awards can be hugely beneficial towards building your personal brand.

It’s not only about winning an award… whether you get the gong or not, it’s worth getting into the running.

If you’re an author, a coach, or a therapist, you will probably have felt a bit daunted at one time because there are so many people offering the same message, or treatment or method – but there’s only one YOU, and your own story, your big why is part of your USP, it sets you apart – and entering and potentially winning an award could really help you stand out in the best possible way.

 

 

Part two of my video training shows you why entering an Awards programme can be hugely beneficial towards building your personal brand.

 

 

In this final video I talk about the best ways of boosting your PR and getting more engagement when you are part of an Awards program. Enjoy!

 

 

 

If you enter our 2019 Platinum Awards at premium MAX level this includes maximum exposure with a personal showcase blog, a showcase snapshot on UK Health Radio Show (200,000 unique listeners per month) and a personal video feature of your product presented by me and promoted via Janey Loves and UK Health Radio social networks with a combined reach of 100,000+ people AND you can have free PR included.

ENTER HERE NOW!

Can I Promote Your Product?

 

NOPE2019

I’m excited to be speaking about my favourite beauty and wellbeing trends, focusing on vegan skincare, at NOPE – Natural and Organic Products Europe in London (please note this is a trade show). I’ll be speaking at 1:30 pm on opening day Sunday 7th April 2019.

If you are a business and have a new / hero skincare, beauty, haircare, or wellbeing product you would like me to feature please email janey@imperfectlynatural.com and we will be in touch – I can’t guarantee them all and preference will be given to those exhibiting at the show but it’s great to keep me informed of your new stuff!!

All details here>>>

Entry to our 2019 Platinum Awards is Officially OPEN!

If you’d love to be an Award Winner of one of the most established natural health and wellbeing awards in the UK then we’re ready to accept your awards entry NOW!

Awards IAW

We still have a few slots left for sponsorship ‘partners’ which offers your brand a full 6 months of promotion across all our branding and includes a Premium MAX level entry. For sponsorship enquiries please contact

janey@janeyleegrace.com

 

We continue to champion and promote the best of the best in natural products and services. Award winners are selected after ‘real life’ testing by our panel of judges who are key influencers, renowned celebrities and respected experts.

Hot off the press, delighted to announce our new judge this year as Clare Every – The Little London Vegan, and thrilled to welcome back actress Glynis Barber, beloved Organic living guru Jo Wood, radio personality Zoe Ball, TV presenter and ‘voice coach to the stars’ Carrie Grant, alongside Janey for these prestigious awards.

2019_judges_banner_1

OPEN FOR ENTRIES NOW!

If you enter at Premium MAX level this includes maximum exposure with a personal showcase blog, a showcase snapshot on UK Health Radio Show (200,000 unique listeners per month) and a personal video feature of your product presented by Janey and promoted via Janey Loves and UK Health Radio social networks with a combined reach of 100,000+ people.

Therapists and coaches can also opt for our Premium MAX level award entry (where the form asks for three products you can list details of your services).

Our categories are as follow (please note there will be sub categories in some of the sections):

SKINCARE AND BEAUTY

HAIRCARE

HEALTH AND WELLBEING

MOTHER AND BABY

FOOD AND DRINK

ALCOHOL FREE

PRACTITIONERS AND THERAPIES

HOME/GARDEN AND PETS

CLOTHING AND ACCESSORIES

WELLBEING CHARITIES AWARD

NATURAL AND ECO STORES

ETHICAL AND ECO SERVICES

AUTHORS

WELLBEING BOOKS/APPS

*If you opt to enter three products you can enter them into three different categories if you choose.

*Entries for Premium and Premium MAX level are for up to three entries – there is no discount for single entries at these levels.

We also offer the all-important consumer votes which offers you the opportunity to have your products and services voted for by readers and the public, via our embedded on-line buttons.

readers-vote-button

WINNERS WILL BE ANNOUNCED SEPTEMBER 2019 at a special Awards event for press and category winners.

It’s easy to enter, select your preferred entry package and after payment you will receive all the details you need including your ‘Readers Vote’ button.

ENTER NOW HERE>>>

Should you sponsor our JANEY LOVES 2019 Platinum Awards?

It’s that time of year again when we are proud to announce the launch of the Janey Loves 2019 Platinum Awards!

We continue even stronger to champion and promote the absolute best in natural, organic and eco products and services.

I want to look at the big holistic picture and so our awards are not just about skincare and beauty but also about eco natural sustainable brands, therapists and coaches, authors and app creators, all who are doing such important work and going all out to inspire us to better health and wellbeing through the products and services they are creating.

2019 Categories will include:

Skincare, Haircare & Beauty, Mother & Baby, Men’s Grooming, Alcohol Free Drinks, Food & Drink, Health & Wellbeing, Practitioners and Therapies, Bloggers and Wellbeing Experts, Home/Garden & Pets, Natural & Eco Stores, Wellbeing Books and Change Makers.

Award winners are selected after ‘real life’ testing by our panel of judges who are key influencers, renowned celebrities and respected experts and this year we are excited to be welcoming once again to our judging panel, radio personality Zoe Ball, TV presenter and ‘voice coach to the stars’ Carrie Grant, actress and nutrition author Glynis Barber, and beloved Organic living guru Jo Wood.

Further judges will be announced soon!

 

 

We’re offering fantastic opportunities for Award Sponsorship

This is a fantastic opportunity to sponsor one of the most established natural health and wellbeing awards in the UK by becoming a Partner.

Janey and her team will work with your brand to identify what key products, service or persons to promote and ensure that you maximise on this unique sponsorship opportunity. Different levels of sponsorship are available which gives great exposure and promotional opportunities across the whole period. The overall reach of the awards is expected at half a million, inclusive of online, broadcast and print.

Sponsorship benefits include:

Radio, press releases, social media, editorial, placement opportunities, blog and vlog spotlighting your brand on imperfectlynatural.com, web banners, VIP guest invitations to our intimate awards event, brand logo placements and it includes your brand entry – up to product entries for up to 3 products….

There is also an opportunity to be a headline sponsor with great promotional exposure – if you would like to partnership with us for 2019 the biggest and best awards ever, please get in touch now to see how we can work together.

For further information on Award Sponsorship please contact: janey@janeyleegrace.com

‘If you own or know any ethical brands suggest they enter @janeyleegrace Platinum Awards. They’ve helped incognito become the #1 #ethicalinsectrepellent because of the huge amount of publicity we’ve received!’

Howard Carter.  Founder of Incognito

 

Top 10 tips for facing presentation fear

A staggering number of people are afraid of speaking in public, in fact its rated higher than a fear of spiders, divorce or even death!  I once worked with a great entrepreneur who was offered an amazing opportunity to appear on Fox news to talk about her brand, she turned it down because of her fear of being in the limelight.  I really believe as the title of my book says You are the Brand, and people do business with those they like know and trust, so speaking and being able to share your authentic message is a great way to connect with them.

Here’s a few tips to help you overcome your fears of speaking in public. 

  1. Firstly accept that you may be nervous and imperfect, and that’s ok, in fact the more ‘human’ you are the better. So what if you drop your papers or spill your water?, it makes you relatable.  Nerves are normal, its ok to have butterflies in your tummy, but preferably butterflies flying in perfect formation!

2 You will be less nervous the more Preparation you’ve done. Prepare your content carefully, don’t cram in too many ideas and share what you know and are enthusiastic about, you won’t feel as nervous if you’re confident that you are delivering an authentic message.   Don’t try and learn the script word for word but DO know the ‘sections’ and asign bullet points to each.

3 Prepare for your performance too, that means saying your words out loud, its muscle memory, practice recording yourself, and watching your body language too.

4 Get your voice ready, do some vocal exercises, some tongue twisters to get your mouth moving and some vocal warm-ups varying the speed and the pitch.

5 Remember the power of the Pause, it’s the punctuation and it can help you out of a tricky moment, if you have lost your thread, just pause, check your notes (don’t have a full script on stage) and carry on, it feels like forever but its probably just seconds.

6 Engage the audience, make eye contact at various points around the room, and believe that these people want to hear your talk and are open to what you have to say. When you first go on stage if there is something bothering you that you feel everyone will be thinking say it first, ie if you have a massive zit on your nose, get that out of the way…come on stage and introduce your zit…if your contact lens are giving you hassle and you need to keep wiping your eyes, flag that up rather than have people wondering if you are upset about something.

7 Before going onstage do some breathing, when we are nervous we breathe in a very shallow way, breathe slowly and deeply.

8 Learn a simple tapping routine EFT (emotional freedom technique) allows you to tap lightly on the side of the wrist, you can say your fears out loud or to yourself but doing a tapping sequence helps to take away the’emotional charge’

9 Stand in the ‘Power Pose’ before you go on stage, just a minute or two in the so called power pose can change your state from one of fear to confidence and strength. Stand with feet apart, chest back head held high and arms by your side, look forwards and up, its impossible to fear sad and scared when you are fully upright, its what psychologists call The Cybernetic loop

10 And the big one….Visualise yourself rocking it!  Athletes often visualise themselves beating their own best time, or winning the race, see yourself coming off the stage and punching the air as you say YES I did it!

Check out the online course The Fearless Speaker, Janey Lee Grace and clinical hynotherapist Georgia Foster