You Are The Brand

YOU ARE THE BRAND

£14.90 incl P&P

 PAPERBACK (FILAMENT PUBLISHING)

Special Offer – We can’t compete with Amazon BUT we can give you fabulous ADDED VALUE… So order direct from this site, and you will receive FREE Module 1 (previously on sale for £97) of Janey’s acclaimed PR and Media Skills Audio Masterclass. Wow!


About the Book…

YOU ARE THE BRAND

Raise your profile and become the Go-to expert in your field

Are you an Expert, Author, Coach, Practitioner, Entrepreneur, or would you like to write a book or develop a business? Would you like to grow your business or attract more visibility for the work that you do? If you have a passion and a purpose, a product or service that you believe in, a message that you want to share, then this book is for you.

In this book, No 1 Best-selling Author, Broadcaster, and Business Coach Janey Lee Grace, who has worked in the media for twenty-five years as well as running her own successful business, reveals how you can achieve the visibility you need to succeed in the modern marketplace by putting YOURSELF at the top of your brand.

Get clarity on your USP, recognise the importance of creating compelling content, be confident and authentic, and get the inside track on making the right connections with both clients and your community and also producers and journalists. Turn your passion to profits, sky-rocket your visibility, and be inspired by the success stories of others.

Go HERE to BUY

 

Showcase Your Brand this Feative Season

You can right now secure your Christmas /New Year PR with us at a special price… LIMITED SLOTS!

The festive season will soon be upon us (marketing wise at least!) and it’s the BIGGEST opportunity for you to get your product or service noticed and in the minds of customers both current and new. Journalists/magazines and online PR at this time of year are compiling gift lists and very soon they will be promoting ‘New Year – get healthier, fitter….’ fill in the blank…

Make your festive social media campaign stand out and boost people’s interest, we have lots of ways to help, whatever your budget…

We can offer you a competition PLUS a featured blog, a personal showcase video presented by me saying why I would choose your product or service, and be part of our Christmas Gift Guideand if you join me at top level I’ll take your exposure to a whole new level with Christmas features, New Year health and wellbeing promotions, social media, a competition, video and radio promotion, AND press coverage.

If you have a product or service that is suitable for Christmas or New Year, whatever the angle then get in touch to see if we could work together. A featured blog post + competition can be secured for just £497!

As always spaces are limited and if you sign up for Platinum now you will receive a £200 discount, that’s £1,097 for almost 4 months dedicated promotion across my websites, radio, and potential PR opportunities.

Take a look at ALL our options HERE>>

For individuals and smaller brands we can offer limited slots for a half day VIP training on creating the best media strategy for you and your brand.

Contact us to book your Platinum slot now at this special price, and to enquire about limited competition slots and other opportunities – promotions begin as soon as you join us – janey@imperfectlynatural.com

Janey Loves 2019 Platinum Awards – Winners Announced!

The JANEY LOVES 2019 Platinum Award winners were announced at Hello Love, Bloomsbury, London

 

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See the decisions of our fabulous Judges View the Full List of Award Winners Here

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‘Readers Vote’ Winner Will Be Announced Soon!

 

Janey Loves 2019 Platinum Awards – Winners Announced!

The Sober Club is OPEN!

 

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Sober Curious? Ditched the booze a while ago?

Do you now want to focus on health wellbeing and positivity?

Have you found yourself saying…”I will only have one drink”…but then you finish the bottle!

Maybe you’ve stopped drinking but are still feeling unhealthy, overweight or out of sorts….or you’ve woken up at 3am berating yourself for drinking too much?

The Opposite of Addiction is Connection

 

My new project is The Sober Club online community. Despite talking about holistic health on BBC Radio 2, writing five books including the number One Amazon bestseller ‘Imperfectly Natural Woman’ and running imperfectlynatural.com, there was one missing piece of the ‘holistic health’ jigsaw for me and that was ditching the booze.

I now encourage people to ask themselves not “Am I drinking too much?” but rather “Would my life be better physically and emotionally without alcohol?” I take a very positive approach and want the focus to be on health and wellbeing, passion and purpose.

In The Sober Club you can connect with others and have open conversations without any judgement. You can learn therapeutic techniques such as EFT (emotional freedom technique), get inspiration and support to make lifestyle changes and discover sober tools and tips.

Come along and learn how to set healthy boundaries around relationships and put yourself first….and much more!

90 day course

In The Sober Club you will get:

  • ‘Get the Buzz Without the Booze’ – 90 Day Online Course
  • Live monthly talks with me, and advice from leading health, wellbeing, and mindset experts.
  • Access to an exclusive Facebook community.
  • Mindset Buzz – Guided meditations, hypnosis audios and relaxation videos.
  • Nutrition and Fitness Buzz – Detox advice, recipes and exercises.

So many people find that once they have removed the Alcohol Obstacle they have a new perspective and want to increase their fitness, their mental wellbeing, set new goals and challenges. In the coming weeks we’ll bring you so many pieces of the Optimum Wellbeing ‘jigsaw’. There will be something for everyone whatever stage you are at. Its all about positivity and moving forward.

If this resonates with you The Sober Club has just opened up and there is a special discounted rate of just £9.99 a month for founder members of this beta launch, if you join now you will stay at this rate for as long as you are a member. The doors remain open for just 14 days at this special price then the club will close and re-open in 2020 at more than double the price. JOIN US NOW! I can’t wait to see you there.

To sign up go to www.thesoberclub.com

 

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BONUS: Get a free hypnosis download when you join The Sober Club: Ailsa Frank’s De-Stress Your Life (worth £9.99)

 

Watch My TEDx Talk!

I’m SO excited to share my TEDx talk with you ‘Sobriety Rocks’ from July 13th at TEDxNorwichED, Europe’s only full day TEDxED event.

 

 

I really hope you watch and enjoy as I share my experience of battling with the wine witch to find that I’m amazed that no-one told me before how freaking fantastic a life without the booze can be!

 

I’d love to share the message far and wide so please like it, add a comment and share!

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Find me on Instagram @janeyleegrace

HOT NEWS!

We are creating a special Flourish Platinum Awards pop-up shop at Hello Love to raise funds for the charity and give you the opportunity to buy some of the amazing awards entries!

9th to 15th September from 9am – 6pm

Closed Wednesday 11th September 10-2 for our private Janey Loves 2019 Platinum Awards winners event.

Join us for a week showcasing the most Non Toxic Healthcare brands of the moment. A week of sustainable & Organic Cosmetics, Makeup & Skincare.

Free from Parabens, Phthalate, SLS, Mineral Oils, Pesticides, Fertilisers & other Chemicals.

Some of the brands you can browse, sample and shop:

AEOS – ClockFace Beauty – Alteya Organics – Lucky Cloud – Scence – Inlight Beauty – Tabitha James Kraan – Silvan Skincare – Organically Epic – Steenbergs – Go Natural Organic Skincare – Pure and Light Organic Skincare – Wellbeing Bristol – Incognito – Soapy Skin – Rhythm of Beauty

The pop-up is taking place at The Hello Beautiful spiritual home which is situated at Hello Love, Bloomsbury. 62—64 Southampton Row, London.

SEE YOU THERE!

www.hellolove.org

 

Spotlight on our 2019 Platinum Awards Media Partners

We are pleased to announce that we’ve just added True Health and Natural Lifestyle Magazine to our media partners for our 2019 Platinum Awards.

 

True Health is the UK’s first magazine designed to bring pharmacists and registered nutritional therapists together to grow the UK’s knowledge of natural health products, they work exclusively with  registered nutritional therapists and pharmacies and promote the synergies between both sectors.

Natural Lifestyle is the only free monthly consumer health title for the health food market and is distributed directly to health food stores. Devoted to promoting a natural, healthy lifestyle with advice on natural remedies, supplements, complementary products, key health topics and healthy recipes.

We will be featuring our 2019 Platinum Award winners in the upcoming issues, and as last year we will have featured winners in My Green Pod magazine which is distributed with The Guardian newspaper, and as always there will be featured brands and promotion as part of Janey’s Spotlight show on U.K. Health Radio.

 

Janey Loves 2019 Platinum Awards – entries close 5th August 2019 – enter here now>>>

How to rock a TEDx talk

Its official I can now tick ‘TED talk’ off my list, it always irked me a bit that my son when he was 13 did a young innovators TED talk so I thought it was time I went for it.  My talk was called Sobriety Rocks – Who Knew! as part of the largest (and one of only two in Europe)  TEDxED conferences in Norwich.  The theme for the day was Look Again, all TED events have a theme, more on this later as its super important that your talk reflects it.  We had a phenomenal day,  all the speakers were live streamed and incredibly our live stream trended on Twitter (top 5 in the UK) for 6 hours, A massive 32k different people joined us on the Live Stream at some point in the day.  Between them amassed over 120 minutes of view time.  Tweets about the event were seen by over 6.7 MILLION people- woah!…and of course that’s before our talks go live on TED.com which takes a few weeks.

Some exposure right?  I can honestly say that despite being a seasoned public speaker, presenter on the UK’s biggest radio station, with a show broadcasting to 9 million people daily, and confident on stage it genuinely was nerve-wracking, and all ‘consuming’   For weeks I could think of nothing else, I had a whole host of other projects going on but in truth most of it went by the wayside especially in the last three weeks when I literally could think of nothing else but my speech and my appearance (You too will become obsessed by what to wear!)

I thought I’d share a few of the tips I picked up along the way in case any of my experience can help you when you too go for it, and become part of the this incredible brand

When I teach people how to speak in public I encourage them to realise that its all about Preparation.  Not just the writing and shaping of the content of the speech, but also how they prepare themselves to present.  Once the script and style is ‘nailed’ it becomes all about the mindset.  I found that because TEDx talks are short, they are a specific length of time which must be adhered to (usually between 8 and 20 minutes) there was far more pressure to ensure that it was near as dammit word perfect.

Some people use Powerpoint but I didn’t, there seemed no real need, and I hate slides for the sake of them, the downside to that is that no notes are allowed, so there are literally no ‘cues’ in case you freeze during your talk!

So  my top tips for attracting and rocking a TED  talk include…

Make sure you have an ‘idea worth sharing’ That’s their brand, it isn’t a platform to promote your business or speak to a niche tribe,  in fact many people who give TED talks aren’t in business, and have nothing to ‘promote’  They are schoolteachers, nurses, parents, ex-military, who have never taken a course in entrepreneurship or sent out an ezine to their subscriber list.  But you know what, get them on stage and they are captivating, because they have a message to share.

The application process is usually straightforward if you are going after a TEDx talk in the UK, you will need to succinctly explain what your idea is (and proposed title though that may change)  and be sure to check that it fits their theme, usually these are fairly generic.  The theme for mine was Look Again, my talk was about the positive benefits of ditching the booze, so obviously I was able to tweak that to …’Look Again…at your relationship with alcohol’

Make sure you include a link within your application to you on stage, or speaking to camera, this is clearly imperative if you want to be selected from the hundreds and hundreds of application each event gets.

Choose your title.  Whoever is running the TEDX event will help you finalise your title,  but you need to put one on the application. Contrary to popular opinion they don’t need to be cryptic, some of the best TED talk titles are very straightforward.  One talk I referenced in mine was by Amy Cuddy – Your Body Language may shape who you are, is exactly what it says on the tin, so don’t agonise over it too much.  You do also get a chance to change your title before the main video goes onto the TED site so if you really think of a stronger one, you should get another opportunity.

Craft your talk. Once you’re in, it’s all systems go to craft your talk.  Usually the event facilitator will work with you and help you get your key ideas in place.  I’d recommend one main point and a supporting argument.  Ask yourself what will be the main takeaway of my talk?  What do I want people to remember?

Use the time as cues.  Of course the timing is critical, so as most people don’t have visual cues, you can use the time as a cue.  When you have nailed your final script (and I highly recommend nailing it within two weeks of your talk, if you change it too much after that you will find yourself flipping to the wrong version when nerves kick in!) then rehearse it and check the time at the start of each section, that way you know that you need to be onto a certain point in the talk when there is 5 minutes left etc.

                                                       ‘Emotions not logic inspire action’

Research your statistics, quotes and images. The best TEDx talks are usually heartfelt and evoke a powerful emotion, they are not usually a list of statistics, but if you do need to use any to make your point they must be fully researched and referenced before the final script is submitted.  If you are using slides they will need clearance.

Handwrite your script, or at least a draft of the sections.  You will probably need to re-read that, yep I said handwrite, that’s with a paper and pen, it’s good for the cognitive brain, and when you have written something ‘longhand’ you are far more likely to remember it.

Rehearse your talk out loud  You will find yourself reading and re-reading and making tweaks to your script and you will find that you fall asleep thinking through the script and will wake up murmuring lines from it, you will close your eyes on the train and present the script in your head, kicking yourself if you ‘slip up’ …all good but its hugely important to rehearse OUT LOUD as much as possible, this is because it’s not just about the recall, its muscle memory too, you need to physically get your mouth around the words.

Decide how you will use the stage – Will you use props ? if so keep them simple and rehearse with them, will you stand in the centre on the famous red circle or will you move around?

Present your talk in front of an audience (even its its only your partner or friend)  As someone who has been speaking at events for years I didn’t think this was important, but an opportunity arose for me to present my first draft of my script at an event.  I explained what I was doing, and that I might ‘forget’ or need to check my notes and the audience were very forgiving.  ‘Performing’ that first draft live in front of a small audience made a big difference to how I tweaked the script and made subtle changes to my delivery, I was able to see what worked and what didn’t.   Weeks went by for me after that first ‘airing’ and then finally I rehearsed in front of my partner just a few days before the event.  I was crap!  Suddenly in front of someone I cared about, someone who I knew would tell me the truth, I almost fell apart, I was very timid, he said my voice was too high pitched and I looked like a rabbit caught in the headlights (charming)   I realised I hadn’t done enough ‘performing’ of my talk, I had become too insular, just me walking along a beach reciting it quietly to the seagulls, who I must confess, I found to be a much easier to please audience.   Anyways I pulled myself together, got an emergency confidence boost (more on that next) and performed it at least another three times to other family members.

Shift your mindset

It’s incredible that I spend so much of my time making recommendations for others but forget for myself, I am trained in EFT (emotional freedom technique) and I often use it with people who are feeling nervous before an important presentation or appearance.  Had I remembered to use it on myself?  Nope, Fortunately a lovely therapist Wendy Stolen offered me a session by skype, and in one twenty minute speed session she completely helped me to not only release my fears but to embrace the excitement of it all, quite honestly I was in danger of ‘missing’ the whole experience and not being fully engaged in the joy of it because I was so nervous

EFT is so simple, try and remove your preconceived skeptical thoughts, it really can work to let the ‘Amygdala – the part of the brain that wants to keep you safe and in the same place know that its all ok,  you may be feeling anxious and stressed, but there aren’t actually any tigers coming at ya any time soon, and you can remind yourself that you have had times before when you have ‘shone’ and you can do that again.   She reminded me to think of ‘releasing’ the fears and worries that I would forget my words, and instead ‘embrace’ the opportunity and the buzz of the event.

It helped SO much!  I felt lighter and assured and just before I went on stage (which is an ok time to have butterflies…but butterflies flying in perfect formation)  I did some tapping and ‘embraced’ the joy of it all.  Remember a time when you were hugely successful and ‘won’ or did well in front of an audience, anchor that feeling,  see yourself delivering your TED talk, and visualise yourself coming off stage after the talk, punching the air and saying….I rocked it!!!

                           Its ok to have butterflies, but hopefully they’re flying in perfect formation.

Watch your body language  

If you are used to speaking in public you know the importance of good posture, make sure you film yourself and identify any little ‘habits’ I watched a rehearsal back and realised I had a bit of a habit of dropping my head down, as I walked across the stage, not a big deal, but I was able to tweak it.

Before you go on stage, remember the excellent TED talk by Amy Cuddy ‘Your body language may shape who you are’ (I referenced this in my talk)  She recommends that you adopt the ‘Power Pose’ – research from University College London, shows if you sway from side to side and keep your hands by your side it feels submissive,  if you stand with feet wide apart (power pose)  and make expansive hand gestures you appear confident, convincing, knowledgeable, inspirational and leader like,  your Unconscious mind translates your intentions into actions, if you are nervous, it shows, if you are in distress or crying it will be unlikely you will be sitting up straight!

Psychologists call this is Cybernetic loop,  master it to align your thoughts to success

Before you go out on stage adopt the power pose and feel a sense of confidence and strength, literally sending a signal to your body that you feel great and in control.

The dress code

We were told there isn’t one, often people start out thinking they should try and replicate the TED brand by wearing a black jacket with red buttons but that’s total overkill, we were advised wear whatever you are comfortable in, but preferably not black and red together.  I think if I were to rationalise it I’d say block colours and structured clothes work well, I started out thinking I should wear a green or yellow jacket with a white shirt and black trousers, crisp and ‘clean’   Many days and hours of trawling round clothes shops made me realise that I don’t look good or feel comfortable in ‘smart’ structured clothes and in fact I ended up wearing a flared dress and a funky little red and white check jacket.   I honestly couldn’t say if it was the best thing to wear but it is what felt comfortable for me, and feeling that you are wearing clothes that portray your personality is really important.

Where does the mic go?

A word of warning though, you will need a microphone pack attached so if you aren’t wearing trousers or a skirt with a waistband then make sure you can add a decent width belt to the outfit so that the mic pack can be easily attached.

To conclude

Giving a TEDx talk is without doubt a major highlight in your life, it is a huge amount of preparation and work but anything worth doing is!  Everyone involved in the TEDx experience works on a ‘gratis’ basis, so don’t expect any payment, but do think of the incredible opportunity you have to make a difference and reach far more people than you could have dreamt of.

Janey Lee Grace TEDxED Norwich talk Sobriety Rocks – Who Knew! 

Janey offers media coaching in being a great interviewee and public speaking

Check out www.janeyleegrace.com or email Janey@janeyleegrace.com

For inspiration around the topic of Janey’s talk sign up to be on the wait list for www.thesoberclub.com

2019 Platinum Awards Announcement!

We are thrilled to announce we have partnered with Hello Love and the Hello Beautiful Foundation for the Janey Loves 2019 Platinum Awards winners announcement event!

Our Janey Loves 2019 Awards event will take place on Wednesday 11th September – a vegan brunch exclusive event for judges, sponsors, press and selected category winners by invitation only.

 

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The Hello Beautiful Foundation is a UK based Cancer prevention charity that resides within London’s Bloomsbury, founded by Jane Hutchison in 2013 after her own diagnosis with Breast Cancer. At the age of 35, Jane noticed a lump in her left breast whilst in the shower. A week later she was diagnosed with Estrogen Positive Invasive Breast Cancer. She knew in the first week of her diagnosis she wanted to set up a Charity to help other young people learn about health, healing and make Cancer a more approachable talked about subject.

 

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Having a design studio— Hello Love Studio, the first mission was to use Art and Art Therapy to create awareness campaigns about ‘Beauty in Change’ showing the raw and uncut side of Cancer… but with a beautiful twist. She began alternative therapies and self-healing exercises which allowed her to live in a NonToxic way she had never given much thought to in the past.

 

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Kevin Helton also Co-Founded the design studio Hello Love Studio and Hello Love, the awareness space where Hello Beautiful resides. As Jane and Kevin became more deeply immersed in the journey, they realised there was a huge opportunity to give back to society in a meaningful and relevant way. At the very least they wanted to help close the emotional void that many with cancer can feel. They explored and researched the spiritual & meditative side of looking after your health and wanted to illustrate the power of having a positive outlook on life’s journey.

 

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They started doing talks and workshops in Schools, Hospitals and Universities. This led to pop up festivals and awareness campaigns. They hosted the first ever NonToxic Festival in 2014 and opened Hello Love in March 2017.

Their ideas, thoughts and knowledge about Cancer are constantly growing and evolving through the great people they meet on their journey. Their awareness space is a place where like-minded people can come and learn, practice and relax. Hello Beautiful offers free holistic treatment through different gurus who have a wealth of knowledge in their fields. Whether that is Doctors, nutritionists, Qi Gong masters, Spiritualist Healers to hearing the stories of the women and men who have gone through the same struggle.

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It’s a place to learn about many ways to heal. They collaborate with many different charities and organisations who are all making positive steps to change the face of Cancer and degenerative diseases forever. Their exhibits, talks, classes and other awareness campaigns are designed to highlight the benefits of living a healthy NonToxic Lifestyle —an experience that starts with mindfulness and extends into nutrition and social responsibility.

www.hellolove.org

www.hellobeautiful.org

The Hello Beautiful spiritual home is situated at Hello Love, Bloomsbury. 62—64 Southampton Row.

UK Health Radio Spotlight

Janey talks to Jane Hutchinson about the Flourish festival being held in June at Hello Love, a creative space and home to the Hello Beautiful foundation- Listen here now>>>

 

 

Six Classic Interview Questions You Must Ask Yourself About Your Brand

I remember back 25 (ahem) years ago when I was training to be radio broadcaster, we were taught to always speak to ONE person…never say ‘all you out there!’ and when interviewing guests, we were taught the classic standard interview questions that all interviews are based on.  They are of course the 5 ‘W’s …and a H…

Who?

Why?

What?

Where?

When?

…and How?

Of course having worked in radio and TV as an interviewer for over 20 years and having interviewed thousands of people, I can honestly say that those words never come to mind and even if an interview was conducted using them as a framework, they wouldn’t be in that order. However, when teaching a ‘How to Market Yourself’ workshop recently I shared these words with the delegates to help them ensure that they are prepared to be a great interviewee.

There’s no doubt you need absolute clarity on:

Who you are (you are the brand!)

Why you do what you do – what’s the emotion behind your work?

What exactly do you do, what are your key messages?

Where is it happening? – geographical info if it’s an event, or online etc.

When? – if it’s a launch or date related event.

How do you work – how do you deliver your product / service?

So I’d urge you if you haven’t already, to do a practice run for if you’re asked those questions, prepare your answers and practice answering those questions (say it out loud, it’s muscle memory!) a few different ways so that you always sound spontaneous and not scripted.

Ask Yourself …

But here’s another use for these words, as I coached a client privately I realised that she was finding this preparation for being a great interviewee step tricky,  not because she hadn’t quite honed her key messages or got her tongue around how best to describe her ‘USP’, that’s quite normal, but it was because her business had grown organically, she had almost fallen into it by accident because she had a real passion for helping other people and so retrained as a coach but hadn’t ever done the business plan or mapped out the strategy.

It’s true for so many ‘heart centred’ businesses, we just find ourselves with our own business often by accident, clients get recommended and suddenly we’re off!  Sometimes it’s a while before we can take stock and recognise that we may have created something that wasn’t exactly what we wanted.

So I’d urge you in addition to having your answers ready for the media, to take a long hard look at those questions in relation to how you feel about your work and the way your business works.

Ask yourself

Who:

Who am I?  This can be a big one, in the case of my client she wasn’t altogether happy being visible as ‘the brand’, she was hoping to hide. Really be honest about whether you’re prepared to gain confidence and to put your head above the parapet and be seen. You can also ask the questions ‘Who are my ideal clients and what is it that I can assist them with? and ‘Who do my products or services best serve?’

Why:

Why do you do this work?  This is sometimes referred to as the ‘Why that makes you cry’, if you do have a heart centered business really be honest with yourself about this one, it’s unlikely you are doing it purely for money, but make sure that you aren’t blocking yourself from being financially abundant (often the case!)

What:

What exactly is your USP? What is your business in a sentence and what’s your point of difference?

Where:

Where do you usually work, and where are your clients or customers? This should be an easy one!  Though if it’s currently one to one with clients, it might get you thinking how you could leverage your time and reach more people globally by offering Skype sessions, writing a book or creating an online programme.

In the words of the great Mark Zuckerberg – he apparently asked this before implementing any business idea – ‘Does this make us grow?’

When:

When is it happening?  This question could help give you clarity on what you hope to achieve and by when, if you’re planning to write a book, even if its self-published – set yourself a deadline, it ensures you get cracking!  If you’re launching a new product or programme prepare your marketing schedule ahead of the launch date.

How:

How does it all work together? Ask yourself how you will do it all? How do you access the help you need? Ask yourself ‘Is there something I still need to learn? Do I need more training, a partner or a joint venture?

Be willing to recognise you may need support, hey even Batman needed Robin! (not a spoiler for the new movie!)