How to Be an Award Winner – Training Video Part 3 (No Charge)

I recently sent you Parts 1 and 2 of my training on How To Be An Award Winner – a reminder of how you can promote your products through entering awards…and why it’s great for your brand to enter awards and maximise promotion. (If you missed them you can watch them both here)

In this final part of my video training I talk about the best ways of boosting your PR and getting more engagement when you are part of an Awards program.
Obviously I hope you will decide to enter the Platinum Awards, but this info will benefit you anyway! It’s not only about winning an award… whether you get the gong or not, it’s worth getting into the running.

GO HERE TO ENTER
*click on the image below to watch

This is your chance for a big promotion – I write articles and columns for several magazines and publications, as well as hosting my show on UK Health Radio, and my Alcohol Free Life podcast which regularly charts in the top 20 podcasts on Apple Music in the wellbeing and mental health categories and now has over 1.8+ million downloads. My community The Sober Club is a passionate, engaged community who regularly buy the products that I am happy to recommend.

Check out all entry options here – we would like to offer you an exclusive 20% off until 8th April 2024 – use the code 20awa24 at checkout.

Our media partners are UK Health RadioMy Green Pod and Hello Love.
HELLO LOVE is a social enterprise that supports Artists, Brands and Charities. We are thrilled to have AEOS once again as sponsors!

The main charity is the HELLO BEAUTIFUL FOUNDATION that lives inside the space and offers Cancer Patients Free access to a range of holistic services, nontoxic gift packs, organic juice packs, organic food for hospital patients, workshops, nutrition demos and much more. We will be collaborating on these Awards with a special Platinum Awards pop-up shop at Hello Love. If you enter these awards there will be an option to be part of the pop-up shop and showcase your products at Hello Love in Bloomsbury, London during the event.


20% off until 8th April 2024 – use the code 20awa24 at checkout – Check out all entry options here

If you enter at premium MAX level this includes maximum exposure with a personal showcase blog, a showcase snapshot on UK Health Radio Show (200,000 unique listeners per month) and a personal video feature of your product presented by me and promoted via Janey Loves and UK Health Radio social networks with a combined reach of 100,000+ people AND you can have free PR included.

Alongside me, excited to take part in the ‘real life’ testing of products are beloved Organic living guru Jo Wood, actress Glynis Barber, and TV presenter and ‘voice coach to the stars’ Carrie Grant.

GO HERE TO ENTER

How to Be an Award Winner – Training Video Part 2 (No Charge)

I recently posted Part 1 of my training on How To Be An Award Winner – a reminder of how you can promote your products through entering awards…and why it’s great for your brand to enter awards and maximise promotion. (If you missed it – check it out here)

Part two of my video training shows you why entering an Awards programme can be hugely beneficial towards building your personal brand. Obviously I hope you will decide to enter the Platinum Awards, but this info will benefit you anyway! It’s not only about winning an award… whether you get the gong or not, it’s worth getting into the running.

20% off until 31st March 2024 – use the code 20awa24 at checkout.

GO HERE TO ENTER

This is Part 2 – TO WIN OR NOT TO WIN (Part 3 coming soon where I talk about the best ways of boosting your PR and getting more engagement when you are part of an Awards program).

*click on the image below to watch

If you want more promotion for your brand the Platinum Awards are geared to health, body and mind, and to products that care about people and the planet, we are excited to find great new innovations and will champion the smallest to the biggest of businesses if the product and mission is great! You can benefit from months of exposure.

If you enter at premium MAX level this includes maximum exposure with a personal showcase blog, a showcase snapshot on UK Health Radio Show (200,000 unique listeners per month) and a personal video feature of your product presented by me and promoted via Janey Loves and UK Health Radio social networks with a combined reach of 100,000+ people AND you can have free PR included.

Alongside me, excited to take part in the ‘real life’ testing of products are beloved Organic living guru Jo Wood, actress Glynis Barber, and TV presenter and ‘voice coach to the stars’ Carrie Grant.

20% off until 31st March 2024 – use the code 20awa24 at checkout.

GO HERE TO ENTER

Could You Be A Sober Coach?

What does it mean to be a Sober Club Coach?

*next training Starts JUne 9-10

Whether you already work as a coach, therapist or practitioner or are new to coaching, this in-depth training can add new strategies to your skill set. 

Sober Club coaches offer so much more than ‘just not drinking’, it’s a non-judgemental approach to helping your client uncover their inner wisdom. You will learn how to introduce tools which allow clients to see the rich tapestry that awaits them when they experience life in glorious technicolour – without the booze.

Help clients break through fear, get back to their authentic self, help them get their mojo back, and find their motivation. You will also benefit from huge personal transformation as we deep dive into personal development. 

As a Sober Club Accredited Coach, (The programmer is accredited with IPHM and also IGHT) and you could make an incredible impact on someone else’s life and gain financial freedom for yourself. (It’s OK to aspire to be abundant!).

Why train with Janey Lee Grace?

Janey Lee Grace is an Amazon No 1 Bestselling Author and broadcaster best known as a co-host on BBC Radio 2’s ‘Steve Wright in the Afternoon for 25 years. She has many years’ experiences as a Media Coach utilising a whole range of tools / techniques and real-life experience to ensure great results.

Janey became sober at the start of 2018 and is qualified as a Grey Area Drinking Coach with Jolene Park. She is an NLP practitioner, and a level 2 EFT practitioner. She is also a qualified Matrix Re-imprinting practitioner and a Family Constellations therapist. She also offers business and marketing training so can cover all the bases. Because of her connections and work in the media, and because she is so well known in this arena, being on Janey’s radar can help to skyrocket your visibility for your work.

What previous experience is needed?

If you are already a coach this is ideal to add to your work. It is also perfect if you are new to coaching and currently offer some kind of therapeutic / people centered work and are keen to share your passion and enthusiasm for self-care and sobriety. 

If you want to offer sobriety coaching for paying clients, it is advantageous to have at least six months of sobriety under your own belt, but you may be keen to do the programme to support yourself, friends and family and take clients at a later date. 

We will have a phone call to ensure that the programme is right for you.

What happens on the course…

The first two days of the course are held in person with the group (max of 10 people) in our beautiful seaside balcony apartment overlooking the sea at Southend in the UK. Fabulous food is provided.

After 2 days which are information packed and inspirational, the course continues for another 4- 5 weeks with Zoom meetings and regular training. After that, as a member of the Sober Club Accredited Coaches family we are always in touch, advising and sharing each other’s progress.

If you are not able to attend the in person 2-day training in the UK, you can still complete the course. You would receive recordings of our 1st modules, and then join the group for the live Zoom group sessions over the following weeks. 

  • Across the first two days we will be aiming to ‘fine tune’ you, so that you can feel authentic. We will look at what coaching really is and your niche.
  • We identify how to determine your ideal client and assess that you are the right coach for them, and how to create an action plan that works for your clients and that will get results. 
  • You will experience some of the best combinations of exercises, tools and protocols to use with clients to encourage them to look at their nutrition, (A leading nutritionist delivers this module online) their mind-set, how they respond to stress and how to bring back joy into their life.
  • We will look at the typical problems that clients will present with, and how best to guide them, ensuring that we know how to signpost and recommend the best resources to support them.
  • We dig deep into how the brain works, and how the brain chemistry can be out of whack after we have been drinking.  We look at how to work with limiting beliefs, trauma and the ‘craving brain’. We dig deep into self-care resources and the power of connection.

FULL DETAILS HERE –

HTTPS://WWW.THESOBERCLUB.COM/COACH-TRAINING

Or email Janey at janeyleegrace.com


What does it mean to be a Sober Coach?

Ditched the booze, rocking sobriety and now want to inspire others?

Do let us know if you’d like the recording of this webinar.

Janey will share what it means to be a Sober coach, and importantly what it doesn’t! The next Sober Coach Accredited Training starts June 9-10 for an in person ‘retreat’ followed by online sessions, but the whole training can be completed online. Further dates will be added too, June tbc

https://www.thesoberclub.com/what-does-it-mean-to-be-a-sober-coach-free-webinar-1-3-23/

Testimonial

I completed my Sober Coach Training with Janey in January 2023. The 2 day course in Southend was just what I needed to get me in the right mindset to launch my Sober Coaching business..I was privileged to share the weekend with some inspirational people who were also training. Janey and her team made the whole weekend enjoyable and immensely instructive. Along with the sessions we had ample time to discuss and debate the points raised and we certainly all talked a lot!

It was great to work with Janey face to face as she totally engaged us all and shared her wealth of experience. There was not one question asked of her that she could not answer, and more importantly could illustrate with her own experiences. For me, this was the greatest value as it made the sessions come to life rather than just exercises and theories without any relevant examples.  I am now looking forward with renewed enthusiasm to the start of the next exciting chapter in my career..Thank you Janey  Tony Worsdall 

Sobersixty

5 Top Tips to Podcast Success

By Guest Writer Sonny Etchell

I have to say my Alcohol Free Life podcast from The Sober Club is my absolute passion, and I only wish I had started it sooner! Its brings so much engagement, (and has earning potential if I target the right brands) but above all it keeps me connected with followers who then join my community and buy courses / books et al. I am also fortunate to have some amazing guest interviewees!

I asked Sonny Etchell who offers podcast startup / production / editing services agency to offer us a few tips

Toying with the idea of starting a podcast? Or perhaps you already have a podcast but want to optimise it for greater success to promote your business and online presence. Podcasting is now incredibly popular and can be a great way to give people a more in-depth insight into you and the message you’re trying to get across through your business.

Here are 5 tips to achieve success with your podcast that you’ll be glad you knew before start:

1.Quality over length

Don’t fall for the trap of thinking that podcasts must be hours long. One of the best things about podcasts is the long form conversation which allows people to converse in an uninterrupted, unedited format. However, this should only apply if the topic warrants having a lengthy runtime. For the most part you want to be concise and keep your listeners attention. You’d rather have a listener make it to the end of your 15 minute podcast, than only get 15 minutes into your 90 minute podcast.

Once you have decided on an approximate length, make sure all your episodes are roughly your chosen length. You want to maintain people’s expectations so avoid having a 30 minute episode one week and an hour long episode the next. You also want to be consistent with the day and time your podcast is released so your listeners know when to expect your episodes.

The Joe Rogan’s of the world can afford to have 3 hour long podcasts as they’ve reached the level of notoriety at which their die-hard listeners sit through it but don’t think the same applies to you! Especially when starting out, keep it coincide and don’t make your episodes longer than they need be.

PRO TIP:

To avoid burnout, use seasons. By splitting your podcast into seasons, you can test the waters to make sure that it is something you can sustain. Many podcasters make the mistake of starting to release episodes without any indication of an endpoint. They put the expectation on themselves to release episodes indefinitely, without a break which you may find you will need!

2.Don’t lose sight of the what and why

What – what is your podcast about, what purpose does it serve?

Why – why are you doing it, Why should people care?

Like most forms of content creation, the key to a successful podcast is consistency and you won’t be consistent if you’re not talking about and researching something that excites you, something you could ramble on for hours about on a weekly basis.

Of course episodes should be well prepared, with notes or bullet points of your talking points and questions for interviewees (even writing a script can be a good idea). However, you should want to talk about your topic because you’re relentlessly passionate about it. This way you’ll never run out of things to say and your enthusiasm will keep your listeners engaged.

Remember to always keep your audience in mind. What are their needs? What problem am I trying to solve and why should they keep listening? Put yourself in their shoes to help make sure you’re always delivering useful information.

PRO TIP:

If you have an idea for a podcast in mind but are still not sure it is sustainable, try this. Write down 10 episode ideas. If you struggle to think of 10, you may want to reconsider the subject matter of your podcast.

3.Don’t neglect sound quality

A surefire way to ensure someone stops listening to your podcast is, simply, if it’s unpleasant to listen to. You don’t need to spend thousands to have a professional, high quality recording setup but it’s worth investing in good, minimal equipment that will provide you with clear and crisp audio without breaking the bank.

All you need is a basic setup consisting of your computer, a mic and some headphones. If you’re doing video podcasting, a decent external webcam works just fine.

When choosing a mic I would recommend a USB mic as they are super affordable and plug straight into your computer.

Here are 2 of the best affordable USB mics on the market:

4.Don’t do it for the money

The reality is that there is lots of competition now so think about anything you can do to make your podcast standout as much as possible. More importantly, take pride in the fact that you’d do this podcast whether it made money or not because you want to grow your business and get your message out there. Perhaps you want to drive more traffic to your website or grow your email list or maybe you just enjoy talking into a microphone with some friends!

See your podcast as an asset that, while may not be bringing in any significant income, is promoting yourself and growing your online presence.

Always be ambitious and if you do get to a point where you can have sponsorships then all power to you! Landing sponsors often comes down to how many downloads you regularly hit but it’s not the only way to monetize a podcast. Really knowing your niche could mean even with a relatively small number of listeners you could attract sponsorship revenue.

Although podcasting takes a lot of preparation and hard work, it shouldn’t feel like work when you’re actually doing it. However if you’re starting a podcast because you’re seeing dollar signs in your eyes, it might be time to rethink.

PRO TIP:

Not sure what to name your podcast? Here are some pointers:

  • Keep it specific. You don’t want anything that is at all vague
  • Make sure the name is memorable and rolls off the tongue easily
  • Keep the name in line with/similar to your business name or brand
  • Make sure the name is available and hasn’t already been taken

5.Get an editor

In an ideal world, once you’ve finished recording your podcast, you’d hit a magic button, sending your podcast into the sky where it will land on peoples phones ready for them to start listening.

The reality is that recording the podcast can often be the easy part. It is what goes on ‘post production’ that can be the most boring, tedious and time consuming aspect to starting a podcast.

If you’re someone who is able to outsource editing I would recommend it because it takes that responsibility off your shoulders, freeing up more time for you to focus on making the content of your episodes as good as possible. Unless you’re someone who enjoys this part, slaving away editing your podcast might discourage you and make you question whether it’s all even worth the hassle!

There are also several other odd jobs involved in getting a podcast off the ground such as creating Podcast artwork, sourcing free to use music and setting up your hosting platform to distribute your podcast to places such as Apple Podcasts and Spotify.

Of course this is a ‘shameless plug’ but I offer podcast editing services ranging from weekly editing of your episodes (should you already have a podcast) as well as a full ‘podcast startup package’ including podcast artwork creation, music sourcing and uploading to platforms for those brand new to the scene who need a helping hand getting your podcast off the ground!

See my work here

Thank you Sonny! Here is another article with tips from experts including moi (!) on starting a podcast

https://porch.com/advice/start-podcasting-tips-experts
https://porch.com/advice/start-podcasting-tips-experts

Brand exposure for your Alcohol Free Drinks brand or related biz?

Want some affordable ongoing support, brand exposure and press for your Alcohol Free Drinks brand or related biz?

Don’t miss this opportunity to be featured in the press! This is the busiest time of year for marketing what you have to offer, people are searching for low and no alcohol drinks and related health and wellbeing products and services ( supplement brands, Kombucha, Tea, Juice brands) and Janey has deadlines for articles for Christmas / New Year editions. PLUS there is an opportunity to be featured on the Alcohol Free Life podcast.

Email us to secure your spot, promotions begin as soon as you join us janey@imperfectlynatural.com

As you may already know, Janey is a former BBC Radio 2 presenter, author of several best-selling wellbeing books and founder of the popular holistic recommendations website imperfectlynatural.com. Janey gave a TEDx talk in 2019 Sobriety Rocks – Who Knew! which has over 130k views. Her latest book ‘Happy Healthy Sober – Ditch the Booze and Take Control of Your Life’ has a forward by Denise Welch. Janey features alcohol free drinks (and related brands ) on her podcast Alcohol Free Life which regularly charts in the top 20 podcasts on Apple Music in the wellbeing and mental health categories and now has over 1.6 million downloads. Janey is also founder of The Sober Club, a passionate, engaged community who regularly buy the products Janey recommends (https://www.thesoberclub.com).

Janey is known for her mantra

‘Keep the ritual, change the ingredients’

Get promoted on the Alcohol Free Life podcast:

We can offer either integrated presenter reads or an interview with someone from your brand. Both options will also include a competition, blog post and lots of social media coverage. We would promote this to our main ‘holistic living’ e-zine too (10k people) and on Janey’s Facebook and Instagram pages.

All of this promo would usually be priced at minimum £497 + VAT but for a limited time:

Special offer for Integrated Presenter Read, blog and competition £197 + VAT

Interview with your brand representative, blog and competition £297 + VAT

See usual price list here https://janeyleegrace.com/brand-showcase/

Get in touch if you would be interested in sponsoring the whole podcast (exclusive promo within the episode) or sponsoring a series of podcasts – janey@imperfectlynatural.com

There are very limited slots especially if you’d like to feature before Christmas or New year!

Get featured on the Alcohol Free Christmas Gift Guide

If you would like a low cost promo blast, consider being part of our Alcohol Free Christmas Gift Guide, we will be compiling a list of drinks, and associated products for the perfect Sober Christmas and New Year. Inclusion in the Gift Guide which will be published on imperfectlynatural.com, www.thesoberclub.com and across social media is just £47+ VAT

We would need a photo, approx 100 word description, price stockists and url.

See usual price list here https://janeyleegrace.com/brand-showcase/

Email janey@imperfectlynatural.com now to be included.