Over the years working with clients I’ve come to know that the key to achieving success in whatever field you’re in is about having the confidence and skills to differentiate yourself from the crowd and ‘put yourself out there’. That’s why I’m so thrilled to be running my one-day intensive workshop called ‘How to Market Yourself Personally and Professionally’.
Part of the ‘putting yourself out there’ is using social media and I know that some people love it and can use it with ease 24hrs a day, others are terrified of just where to start and what sharing is too much or how personal you have to get the create the right image and ‘brand’. That’s why I’ve chosen as my special guest for my workshop, Social Media Guru Katie Brockhurst and I’ve asked Katie to give an insight on why she can teach you about working Social Media successfully, the importance of authenticity and how to create and schedule your content for Social Media:
Social Media Success
Social media is my souls calling… My dharma. I wrote a geeky and prophetic article in 1996, created a social media platform much like Facebook at University in 7BF (7 years before Facebook), won the first ever Gold “Internet Programme Award” at the Sony Radio Academy Awards in 2007 and have worked almost exclusively in Social Media for nearly 10 years under the guise of my business and alter ego Kdot.
Online is not an easy space to navigate, it can be like getting lost in a country where you don’t speak the language or being stood in a corridor with a hundred doors to choose from. There is this virtual landscape existing alongside us. With smart devices in hand, we spend our lives straddling online and offline, blending the two. There has been such a deep digital integration into our lives, which has happened gradually over the past 30 or so years.
We are all on some level living digital lives, using it to run businesses, communicate and connect, in a multitude of different ways. We connect with the many as well as the few – and everything in between!
Email. Whatsapp, Webinars, FaceTime, Skype, G+hangouts, Facebook, YouTube, Periscope, Blab, Snapchat, Instagram, Twitter, LinkedIn, Pinterest, Tumblr…
There are so many… I could go on and on and on…
These channels are connection points, tools, platforms, spaces for us to gather together across time and space in order to share, collaborate, teach, sell or whatever you want to use it for. We should stop thinking of it as something that is separate that we have to “DO” and welcome it – and honour the integration by finding a way that works for us to “BE” online – that is right for us and our businesses. For each and every one of us it will be different based as it is based on a multitude of things – so we should stop the comparison and focus on the right strategy for us.
Now is the time for Authenticity…
“Anything inauthentic can no longer survive” Rebecca Campbell
Your audience can feel you and your content / conversations / broadcasts / comments / posts on an energetic level through social media. Think about the posts and emails that you see every day – how do they make you feel? Can you sense the energy from the post and the person?
It is beaming out of the screen at you – this is why people don’t engage with sales posts and emails in the same way on social media anymore, because they are generally too generic, formulaic – so they don’t resonate with people – and we switch off quickly due to so many things vying for our attention.
Quality not quantity.
I recently wrote a post about this and the responses on social media to it were very interesting even though I was a bit nervous about posting it.
If you can get into a good space to create authentic content that shares your message, gifts and expertise on social media, doing it from a place of love and service then you won’t need to try hard or have to create manipulative sales posts – because your authenticity will do the selling for you.
If you are good at what you do people will want to work with you online and offline!
I have a formula I go to when I start working with any clients… which is… LOVE, SERVICE, JOY and EASE.
And in order to make things easy, I use a simple weekly content planner to map out: https://socialmediaangel.leadpages.co/sma-weekly-planner-download/ to create and schedule content for social media.
You can download an example with an explanation of how to best use it, alongside an empty one you can fill in yourself. I use this with all my clients and they love its simplicity. I hope you do too!